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Transcript
Pricing Policies The decisions individual businesses make about how to manage the price of their product to achieve specific marketing objectives. (i.e. usually increased sales and/or increased profits) Pricing policies Leader Pricing (Loss Leaders) Definition a retail outlet deliberately sells particular desirable products below their cost to attract customers Price lining Everyday Low Prices Super Sizing (Multiple Unit) Negotiated Pricing Interest-Free Pricing Combo (Bundle) Pricing Psychological pricing Odd-even Prestige Volume discount Early payment discount Seasonal discounts Promotional discounts Example Found in flyers
