Download Job Description – Direct Marketing Officer

Job Description – Direct Marketing Officer
Job Title:
Direct Marketing Officer
Job Purpose:
Design and Deliver Direct Marketing Campaigns and Programmes
Reports to:
CRM Services Manager
Location:
Cope Street
Core Job Requirements
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Create and manage an annual Direct Marketing calendar for the fundraising department to
maximise revenue from current and new donors via various channels – direct mail,
telemarketing, online, etc.
Plan and project manage all direct mail campaigns and evaluate their success.
Prepare project plans to ensure campaigns are delivered to an agreed timescale, are
executed on budget, and are delivered to the agreed target audience. For integrated
campaigns, ensure all elements are delivered to support each other.
Develop an annual testing plan to identify key variables likely to generate increased return
on investment.
Propose target audiences to maximise return from campaigns.
Research and create new innovative marketing campaigns to reach new audiences in order
to deliver return on investment in line with strategic plan objectives.
Analyse donor data to establish the optimum direct marketing mix to maximise return on
investment.
Plan and deliver new digital strategies for raising funds and digital personalisation initiatives
to improve donor engagement.
Suggest and develop digital tools to deploy personalised direct marketing campaigns, deliver
e-direct marketing campaigns and optimise online advertising.
Design and deliver engagement programme for existing and new regular givers.
Identify and analyse sources of information to understand the Irish market and trends in
supporter behaviour.
Analyse supporter response to relevant campaigns, identify weaknesses and suggest
solutions to correct.
Conduct regular post campaign analysis and present to management.
Support Manager and Head of Development to prepare an annual budget projecting
anticipated revenue and expenditure.
Micromanage set budgets for each project
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Job Description – Direct Marketing Officer
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Negotiate costs with suppliers to ensure services are delivered as cost effectively as
possible adhering to Dublin Simon Community procurement processes and implement best
practice in supplier management.
Ensure suppliers produce all services according to agreed contracts, terms of reference, and
agreed project briefs.
Manage the printing process for all direct marketing for fundraising.
Produce all campaigns in compliance with all legislation and regulations governing charity
activity in Ireland.
Support the development of a Shared Services direct marketing and data management
function with participating Simon Communities.
Requirements of all Dublin Simon staff
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Commitment to the purpose of Dublin Simon Community and to work within the values,
policies and procedures of the organisation and in the context of current legislation and
regulations.
To participate in regular supervision with your line manager
To actively participate in team and staff meetings and service reviews/ evaluations and to
contribute to the development of policy and practice with your area of work and within
Dublin Simon as a whole.
To report any area of concern to your line manager in a timely manner.
To show reasonable flexibility in relation to hours of attendance to meet the needs of the
work. Work during unsocial hours may be required.
Have a flexible approach to the work in response to organisational change, development
and review of best practice.
Participate in and engage with a performance management programme.
Identify training needs with your line manager and participate in training opportunities
appropriate to the role.
To be vigilant to any Health, Safety and Welfare risks in the workplace and bring any
concerns to the attention of your line manager or Health & Safety Representative
To participate in the efficient flow of information within the organisation by sharing and
seeking information as appropriate.
To undertake other duties as may be requested by the line manager from time to time
To undertake your work in a manner that is friendly, flexible and informal.
Note: This Job Description will be reviewed and updated in line with the needs of the work.
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Job Description – Direct Marketing Officer
Person Specification
Personal Attributes
 Focus on outcomes with the highest level of organisational skills.
 Excellent writing, editing and literacy skills.
 High level of attention to detail.
 Strong Numerical & Analytical skills.
 Innovative and creative thinking in relation to direct marketing for customer retention and
acquisition.
 Ability and willingness to attend meetings, events and networking opportunities outside of
normal business hours.
 High level of interpersonal skills and the ability to inspire a wide spectrum of supporters and
sponsors.
 Enthusiastic self starter with a target driven approach, comfortable working under pressure
and to tight deadlines.
 Ability to work as a member of a team and across teams.
Experience
 At least three years experience in a direct marketing role.
 Experience in managing external agencies.
 Experience in copywriting and providing creative direction.
 A proven capability for data analysis and working with databases.
Qualifications
 Degree in marketing or equivalent professional qualification.
Signature of Employee
Date:
Signature of Employee
Date:
25/01/16
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