Download Marketing Communications and Public Relations Coordinator

Marketing Communications and Public Relations Coordinator
About the Job
Description
Sun East Federal Credit Union is headquartered in Aston, PA, with branch locations in PA and DE. Sun
East has enjoyed steady growth and has over $480 Million in assets and serves the financial needs of
more than 43,000 members.
Sun East is committed to its mission of exceeding the financial needs and service expectations of our
members, staff and community. The basis of our philosophy is 'People Helping People.' As a Credit
Union, we are a cooperative financial institution, owned and operated by its members.
We are currently seeking a Marketing Communications and Public Relations Coordinator. The Marketing
Communications and Public Relations Coordinator is responsible to provide support in accomplishing the
goals and strategies set forth in the yearly marketing plan by assisting in the coordination of marketing
communications and public relations initiatives for implementation across multiple delivery channels.
Manages vendor relationships and media contacts. Recommends marketing opportunities to enhance the
overall member experience. Spearheads public relations efforts to promote Sun East Federal Credit
Union and the overall credit union philosophy. Participates in an internal and external sales and service
culture consistent with the credit union’s mission of exceeding member, staff and community
expectations.
JOB SPECIFIC DUTIES
Marketing Communications/General
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Leverages knowledge of local markets, Sun East brand values, products and competitive offerings to
design, write, edit, revise and place strategically aligned and branded collateral material including member
publications, employee publications, forms, direct mail campaigns, and various campaign components.
·
Participates in coordinating and attending promotional activities, special events and public relations activities
aimed at maximizing product sales and services to members and the community.
·
Manages credit union vendor relationships including printers, advertising outlets, message-on-hold,
statement and web service providers. Works with Marketing Communications Manager to secure pricing to
maximize the marketing budget.
·
Participates in the development, testing and implementation of new products and product enhancements,
when applicable.
·
Works in conjunction with Retail Marketing Specialist to ensure timely delivery of all components related to
all Strategic Marketing Initiatives.
·
Acts as a backup to Retail Marketing Specialist in the event of absence.
·
Ensures that completed projects are accurate and in compliance with NCUA guidelines.
·
Designs, writes and edits content for ASPIRE mini-mag to ensure relevant content and brand cohesion.
Researches, writes and coordinates content for microsite to ensure brand standards are met and content
supports editorial objectives.
·
Manages affiliate marketing partnerships, when assigned.
·
Keeps informed of latest trends in consumer protection/privacy laws, current credit union policies and
procedures, rate changes, financial institution trends and developments, advertising compliance regulations
and related credit union issues.
·
Performs related duties as assigned or as the situation dictates.
Public/Corporate Relations
·
Works with the Marketing Communications Manager to coordinate and implement a Public Relations
strategy to leverage press opportunities in relation to Sun East’s overall organizational goals.
·
Draft, send and pitch stories to press contacts in mainstream media, community outlets and industry
journals.
·
Ensure media contact list is current and accurate.
·
Develop relationships with press contacts.
·
Work with Marketing Communications Manager to develop tools to communicate marketing and PR
activities in meaningful ways to staff. Manage marketing information on the portal.
e-Commerce
·
Creates web content to support promotional and educational initiatives. Reviews and maintains web content
to ensure that it is current and timely. .
·
Creates online campaigns, including landing pages, web banners, web forms and email marketing.
·
Writes, edits, creates layouts and ensures timeliness of online campaigns.
·
Recommends future online marketing opportunities, based on campaign results.
Requirements
PHYSICAL REQUIREMENTS
Must be able to perform work of a very physical nature including the ability to climb, stoop, kneel, crouch, crawl,
reach, stand, walk, push, pull, lift and otherwise move objects up to 50 pounds. Additionally must be able to sit for
extended periods of time, when necessary. Requires manual dexterity and visual ability (focusing on accuracy and
thoroughness of visual material) to work at a computer terminal, utilize keyboard, telephone and other standard office
equipment. Must be able to deliver and receive verbal communication. Must be able to operate a motor vehicle.
QUALIFICATIONS
B.A. or B.S. Degree in Marketing, Public Relations, Business or a related field; or High School Diploma or equivalent
plus 3 to 5 years of marketing experience. Knowledge of financial products and services preferred. Above average
presentation skills. Advanced computer skills, i.e. knowledge of appropriate software and web applications, desktop
publishing, and word processing. Excellent writing skills. Ability to prioritize work and communicate in a clear, concise
manner. Ability to work well under pressure, manage multiple projects and meet deadlines. This is a fast-paced
position. Ability and willingness to accommodate a flexible schedule; and able to actively participate in developing
innovative solutions and to teamwork.
NOTE: This job may require up to 5% travel. This position occasionally requires attendance at events that take place
in the evening and on weekends.
Sun East Federal Credit Union offers a comprehensive benefits package including, health, dental, vision, 401K,
competitive salary and employee interest rate reduction on loans.
To learn more about Sun East Federal Credit Union, please visit our website at www.suneast.org
Interested candidates should include salary requirements, along with their resume.
In order to be considered for employment with Sun East, you must be able to pass a credit and criminal background
check.