Download Marketing Communications Coordinator

Marketing Communications Coordinator
Location:
Administration Office, Shrewsbury, NJ
Status:
Part-time
Hours:
20 hours per week
E-mail Resume to: Andrea Plaza, [email protected]
Position Summary: This position supports the implementation of integrated marketing
communications and advertising that drive awareness of the Y cause and support the
organization’s goals and objectives for membership, programs and philanthropy. The
Marketing Communications Coordinator manages the Marketing Communications Work Plan,
coordinates social media operations, writes/edits/designs internal and external marketing
and communications, assists with media relations, marketing events, Web Site updates and
department operations.
Essential Functions:
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Manages the Marketing Work Plan, serving as point person for the intake process and
monitoring all projects and campaigns to ensure activities and deliverables are
executed as planned and documented.
Develops and coordinates social media presence. Creates a social media calendar
that aligns with annual Marketing Plan and works with content leaders on content
generation. Develops social media content, including video, photography and blogs
that encourage interaction and engagement. Monitors and reports on the
effectiveness of social media efforts. Provides training and support to content
leaders.
Supports integrated marketing campaigns with the development and execution of
various project deliverables.
Writes/edits and designs internal and external marketing and communications, such
as newsletters, brochures and fliers.
Fosters positive public relations and media relations; administers news releases;
assists with media events; monitors and track results; serves as a backup
spokesperson.
Manages Mobile App content.
Establishes and maintains strong collaborative working relationships with MarCom
team members, other departments/service lines and vendors to ensure timely
communication of MarCom activities.
Maintains department calendar including campaigns, events and advertising
schedule.
Assists with Web site operations, serving as backup when lead is out of the office.
Supports special events and philanthropic activities to ensure they advance key
communications, marketing and fundraising goals.
Ensures all communications are aligned with brand strategy.
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Manages multiple projects simultaneously, meets deadlines, and consistently delivers
high quality results.
Provides department reports of activities, achievements and metrics and performs
other duties as assigned.
YMCA Competencies:
Mission Advancement: Accepts and demonstrates the Y’s values. Demonstrates a desire
to serve others. Recruits volunteers and builds effective, supportive working relationships
with them. Supports fundraising.
Collaboration: Works effectively with people of different backgrounds, abilities, opinions,
and perceptions. Builds rapport and relates well to others. Seeks first to understand the
other person’s point of view and remains calm in challenging situations. Listens for
understanding and meaning; speaks and writes effectively. Takes initiative to assist in
developing others.
Operational Effectiveness: Makes sound judgments and transfers learning from one
situation to another. Embraces new approaches and discovers ideas to create a better
member experience. Establishes goals, clarifies tasks, plans work, and actively participates
in meetings. Follows budgeting policies and procedures, and reports all financial
irregularities immediately. Strives to meet or exceed goals and deliver a high-value
experience for members.
Personal Growth: Pursues self-development that enhances job performance.
Demonstrates an openness to change, and seeks opportunities in the change process.
Accurately assesses personal feelings, strengths and limitations and how they impact
relationships. Has the functional and technical knowledge and skills required to perform
well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
Qualifications:
Education – Four-year college degree in marketing, communications, journalism or
business administration.
Experience – Minimum 3 years of experience in marketing communications or public
relations with proven ability to generate positive results. Technical proficiency for creation
and implementation of social media content and other digital media communications.
Excellent writing and editing skills. Strong ability to work in collaboration with internal and
external partners and to effectively manage multiple projects. Graphic design skills a plus,
but not necessary.
Additional Information:
The Community YMCA will not discriminate against any applicant for employment based on
age, race, gender, color, religious creed, national origins, sexual orientation, criminal
record, mental illness, handicap, disability, marital status or any other legally protected
status pursuant to relevant federal, state and local laws.
The Community YMCA requires a background check, substance abuse screening, and proof
of legal authorization to work in the United States as a condition of employment.