Download the da vinci discovery center of science and technology, inc

THE DA VINCI DISCOVERY CENTER OF SCIENCE AND TECHNOLOGY, INC.
Job Description
February 2017
Job Title
Marketing & Communications Manager
Department
Business Development
Reports to
Director of Business Development
Type of position:
Hours: per week
FLSA Classification:
Full-time
Contractor
Days
Weekends
Exempt
Part-time
Intern
Evenings
Holidays
Nonexempt
GENERAL DESCRIPTION
The Marketing & Communications Manager executes marketing and communications plans to ensure the Da
Vinci Science Center achieves its attendance, participation, admissions, and sales goals. The manager serves as
the primary interface between marketing and the various departments within the organization to develop,
execute, and analyze marketing campaigns. The Manager must demonstrate exceptional client service skills to
effectively balance the varied goals of each department. Responsibilities include, but are not limited to
management of the Center’s website, social media platforms, and email marketing initiatives.
SPECIFIC JOB RESPONSIBILITIES
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Manages the Center’s website and online presence. Develops, writes, edits, curates and publishes
content for the website. Sources and selects photo and video assets. Devises strategies to increase
online traffic and improve conversion rates. Submits listings to other websites and serves as the
primary liaison with online media influencers. Monitors online review forums and intervenes as
required.
Manages social media efforts. Develops and executes plans to increase engagement and drive sales
across all major social media platforms. Collaborates across departments to develop and post content.
Manages email marketing efforts. Plans and executes regularly occurring and ad hoc email campaigns
designed to drive visitation, sales, and engagement. Writes and edits compelling email copy that
inspires action. Sources and selects photo and video assets. Monitors and analyzes email metrics and
uses data to make strategic recommendations.
Manages the Center’s promotional calendar, including the scheduling of website updates, email blasts,
and social media posts.
Develops and executes on-property marketing initiatives designed to promote and sell programs to
visitors.
Places and fulfills media buys, including digital, radio, TV, print, outdoor and other non-traditional
media.
Fulfills marketing partnerships with third-party vendors and sponsors.
Prepares Marketing and Communications reports, including attendance and participation reports.
Measures and reports on the guest experience by monitoring online reviews and implementing intercept
surveys.
Develops and oversees execution of a market research plan and ensures that the Center is gathering,
analyzing, and utilizing marketing data for planning purposes.
Sources or provides graphic design support for marketing initiatives, from concept development
through final delivery of print and/or digital advertising creative (newsletter, print ads, internet ads,
flyers, signage, etc.).
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Job Description – Chief Marketer
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Coordinates media relations, including distribution of publicity materials, solicitation of feature stories,
contacts with the press, appearances on radio and TV, and media tours.
Serves on the Public Programming Committee. Collaborates with committee members to promote
programs and ensure that programs offer a compelling reason to visit.
Works with fundraising staff to execute marketing and communications strategies in support of
fundraising efforts.
Works with the Business Development Team to develop and implement strategies and tactics to
maximize revenue for group sales, membership, retail, party & event, and auxiliary services.
Coordinates the design and production of Center publications (Annual report, Educator Guide, etc.)
Serves as a Visitor Services shift leader on a rotating basis, supervising the Welcome Center (box
office), retail store, and guest relations operations while working closely with the Education and
Facilities departments to deliver a high-quality guest experience that meets standards set by the
leadership team.
Responds to donation requests.
Performs other duties as assigned.
EDUCATION REQUIREMENTS
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Degree in marketing, communications, public relations, graphic design, or related field.
PHYSICAL DEMANDS OF THIS JOB
These physical demands are representative of the physical requirements necessary for an employee to
successfully perform the essential functions of the position. Reasonable accommodation can be made to enable
people with disabilities to perform the described essential functions of this job.
The employee is sometimes required to be on their feet for four (4) hours at a time.
While performing the responsibilities of this job, the employee must occasionally move or lift up to and
including 10 pounds.
Vision abilities required by this job include close vision (close vision at 20 inches or less).
WORK ENVIRONMENT OF THIS JOB
While performing the responsibilities of the position, these work environment characteristics are representative
of the environment the person will encounter. Reasonable accommodations may be made to enable people with
disabilities to perform the essential functions of the job.
The noise level in the work environment is usually moderate.
REQUIREMENTS
Successful completion of a criminal background check including checks through Pennsylvania State Police,
Pennsylvania Child Abuse Registry and FBI fingerprinting national background check. Successful completion of
the Child Abuse Recognition and Reporting course.
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Proficient with social media including Facebook, Twitter, Instagram, YouTube, and awareness of
newest trends and best practices required;
Expert oral and written communications skills, detail oriented;
Knowledge of WordPress and MailChimp software a plus;
Experience with industry standard software including Adobe Creative Suite a plus (Photoshop,
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Job Description – Chief Marketer
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InDesign, Illustrator);
Excellent communicator and creative thinker with proven organizational, time-management skills;
Experience as still and video photographer a plus;
Must have a proven ability to work within a changing environment to meet deadlines, multi-task,
collaborate and communicate effectively with a diverse project team.
Ability to work weekends, holidays, and evenings as necessary.
CONCLUSION
This job description is intended to convey information essential to understanding the scope of the position and
it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions
associated with the position. Management reserves the right to revise duties as needed.
Director / Manager
Approval
CEO / Executive
Director Approval
Title
Date
Date
Employee Name and
Acknowledgement
Date
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