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Transcript
Do It In Durham is a celebration of Global Entrepreneurship Week. Over 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to come together, to learn, connect, grow and succeed Crafting a Marketing Plan Thank you Sponsors Thank you Presenting Sponsors Marketing & Sales Strategy What is Marketing? “The activities that are involved in making people aware of a company’s products & services, and making sure that they are available to be bought, etc” OR “The process or technique of promoting, selling and distributing a product or service” What is Marketing REALLY….. It is the process by which you attract customers to you It is the way that you share with the world that you have something that they can use, or that they want. Marketing is about raising and managing AWARENESS and PERCEPTION Marketing & Sales Strategy Business Objectives Marketing Strategy Marketing Plan Marketing Activities Target marketing definition Market segmentation Competitive analysis Messaging & identity Marketing mix Internal & external comm. Online/offline initiatives Campaign planning Campaign execution Measure Evaluate Revise Marketing Goal: With marketing the goal is always centered around positioning. What’s positioning? Simply put, it means to align your brand with your particular niche or industry; it’s the marketer’s constant need to make an impression on current and would-be customers. Sales Goal: With sales it’s no secret that the goal is always more — you guessed it — sales! With quotas to meet, there’s not much room for anything else. Effective Marketing Planning • • • • • Have a plan Know who your ideal client is Looks matter Choose your channels wisely Pay attention to retention Marketing & Sales Strategy Marketing Tactics Track your Activity Follow Up Develop Your Network Questions? [email protected] www.bacd.ca www.facebook.com/bacd.sbec Twitter: @bacd_sbec Thank you Media Sponsors Thank you to all our sponsors and partners
