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FIRST SEMESTER: PERIOD 1: Sports &
Entertainment Marketing / Period 2:
Financial Literacy
SECOND SEMESTER: PERIOD 1: Sports &
Entertainment Marketing /Period 2: Financial
Literacy
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COURSE OVERVIEW
TEACHER EXPECTATIONS
HOMEWORK EXPECTATIONS
TEXTBOOKS AND SUPPLEMENTARY
MATERIALS
HOW CAN YOU HELP YOUR CHILD
SUCCEED?
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COMMUNICATION: OUR CLASSPAGE
AND THE PORTAL
AFTER SCHOOL HOURS: M-TH
AVAILABILITY (YOUR CHILD MUST LET
ME KNOW IF THEY PLAN ON STAYING).
1:40-2:10PM
PROJECTS: ASSIGNED IN CLASS AND AT
HOME(seldom). ALL PROJECTS WILL BE
LISTED ON THE CLASSPAGE.
What can I do to help my child?
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Mrs. Shupin’s
Classroom rules
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Be in the classroom and seated when the bell rings.
Follow directions the first time they are given.
Bring all materials to class daily.
Stay in your seat unless you have permission to do otherwise.
Be respectful of others.
No sleeping or putting heads down in class.
No food or drink in the classroom (unless you have permission).
Cell phones are not permitted in class. There will be no warnings, cell phones will be taken away.
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Positive Consequences
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Verbal recognition
Written recognition
Good conduct grade
Special teacher incentives
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Negative Consequences
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Warning
Teacher/Student Conference
Intervention: Detention / Temporary assignment to alternative classroom
Parent Contact
Office Referral
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Student’s signature ____________
Parent’s signature
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Grading:
Tests/Quizzes= 33.33% of average Homework= 33.33% of average Participation=33.335 of average.
I will be available for extra help every day after school in room E-105. Please let me know during the day if you will be staying after school. If you have any questions or concerns, please email me at [email protected].
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Student’s Signature
BOOK NUMBER________
date
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JACKSON SCHOOL DISTRICT
Business Department
Sports & Entertainment Marketing
Course Proficiencies
Grades 10-12
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Description of Course Content:
Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to
the growing sports and entertainment industry. Students will develop skills in the areas of facility design, merchandising, advertising, public
relations/publicity, event marketing, sponsoring, ticket distribution, and career opportunities as they relate to the sports and entertainment industry.
Simulation software will be used for hands-on experience.
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Description of Expected Learning:
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The student will be able to:
Describe the basic concepts of marketing.
Define target market and market segmentation.
Define and describe sports marketing and entertainment marketing.
Compare and contrast sports marketing and entertainment marketing.
Recognize the impact of ethical behavior in sports & entertainment economics.
Explain the purpose of sports & entertainment promotions.
Discuss the role of travel and tourism in sports and entertainment.
Describe the challenges of international marketing in sports and entertainment.
Explain the purpose of marketing-information management.
List and describe the steps involved in marketing research.
Discuss sports marketing strategies.
Discuss entertainment marketing strategies.
List and describe the components of the product mix.
Explain the high cost of sports and entertainment events.
Explain how products are positioned in the marketplace.
Explain the importance of sports and entertainment distribution.
Discuss the government’s influence on pricing.
Explain the relationships among supply, demand, and price.
Define the business cycle and describe its impact on sports and entertainment.
List and define four elements of promotion.
List and describe the steps involved in developing effective advertising.
Discuss recent promotional trends and ways to stay current with trends.
Define endorsements and discuss their restrictions.
List the steps involved in the sales process.
Explain sales strategies for attracting groups to sports and entertainment.
Discuss how laws impact sports and entertainment marketing.
Explain the need for salary caps
Describe risks and safety strategies at concert events.
List careers in the sports & entertainment industry.
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Technology has revolutionized the financial services
industry, creating demanding positions in need of talented
applicants who have mastered both the technical and soft
skills, including the ability to communicate effectively, solve
problems, and work as team members. This course will
introduce students, through the use of project-based
instruction, to the foundations of finance and the role
finance, credit, savings, investments, and consumer
responsibilities play in business and personal lives. Various
technological tools such as concepts and applications of
Microsoft Office software, use of the Internet for research
and writing, and college and career information through
Naviance software are additional skills that will be utilized
throughout school, work, and life.
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Sports and entertainment marketing is a
specialized course designed to offer students
an opportunity to gain knowledge and develop
skills related to the growing sports and
entertainment industry. Students will develop
skills in the areas of facility design,
merchandising, advertising, public
relations/publicity, event marketing,
sponsoring, ticket distribution, and career
opportunities as they relate to the sports and
entertainment industry. Simulation software
will be used for hands-on experience.
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Please contact me anytime you have any
concerns.
Remember: Yellow on the portal means the
grades haven’t been posted yet!
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PLEASE LET ME KNOW IF YOU NEED A
HARD COPY OF ANY OF THE
DOCUMENTS. THESE ARE ONLY OFFERED
TO PEOPLE THAT DO NOT HAVE A
COMPUTER AT HOME, SINCE THE
DISTRICT IS “GOING GREEN.”
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Einstein was 4 years old before he could speak.
Isaac Newton did poorly in grade school and was considered
"unpromising."
When Thomas Edison was a youngster, his teacher told him he was too
stupid to learn anything. He was counseled to go into a field where he
might succeed by virtue of his pleasant personality.
F.W. Woolworth got a job in a dry goods store when he was 21, but his
boss would not permit him to wait on customers because he "didn't have
enough sense to close a sale."
Michael Jordan was cut from his high school basketball team.
Bob Cousy, a legendary Boston Celtic basketball player, suffered the same
fate, but he too is a Hall of Famer.
A newspaper editor fired Walt Disney because he "lacked imagination and
had no original ideas."
Winston Churchill failed 6th grade and had to repeat it because he did not
complete the tests that were required for promotion.
Babe Ruth struck out 1,300 times, a major league record.