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Central Columbia School District
High School Business and Technology Department
Course Syllabus
Sports And Entertainment Marketing
COURSE NUMBER, TITLE, CREDIT & DESCRIPTION:
330 SPORTS AND ENTERTAINMENT MARKETING 0.5 CREDIT 9th-12th Half Year Course
Sports and Entertainment Marketing will teach marketing concepts via the sports and entertainment industry. Sports and
Entertainment Marketing will help students develop a thorough understanding of the marketing concepts and theories that apply to
both sports and entertainment events. Students will learn about the marketing mix, channels of distribution, event sponsorship,
distribution, pricing, economics, market segmentation, event management, and marketing plans. Students will apply their knowledge
of marketing strategies in various projects and complete a comprehensive marketing plan.
INSTRUCTOR INFORMATION:
Ms. Brenda Brewer
Room 3301
Office Hours 7:15 am to 7:45 am (every week Monday and Friday)
[email protected]
CONTENT OUTLINE BY UNIT:
 Sports Marketing
 Entertainment Marketing
 Role of Consumers in Sports & Entertainment Marketing
 Characteristics of the Product Mix
 Channels of Distribution in Sports & Entertainment Marketing
 Sports & Entertainment Economics
 Pricing and Promotion
 Sports & Entertainment Marketing Plan
GRADED ASSIGNMENTS:
 Unit Assessments
 Vocabulary Quizzes
 Unit Note Packets
 Graphic Organizers
 Constructive Response Questions
 Various Projects graded via a rubric including but not limited to:
o Case Studies
o Group Collaboration Projects
o Extended Thinking Projects
o Presentations
o Final Sport/Entertainment Marketing Plan Project
GRADING PROCEDURES (as taken from Student Handbook):
High school students are graded on a numerical system in all subjects in grades 9-12. Numerical and equivalent letter grades are as
follows:
A---Excellent, (93-99%)
B---Good, (85-92%)
C---Average, (77-84%)
D---Poor, (70-76%)
E---Failing, (Below 70%)
SA-Satisfactory Achievement According to Ability
I-----Incomplete
W---Withdrew from course
FAILING GRADES (as taken from Student Handbook):
If a student receives a failing grade for a required grade level course, the student must reschedule the course for the upcoming school
year or take it during summer school. Other options, including tutoring, must have approval from the principal.
Brewer, Brenda SEM 2015/2016
LATE ASSIGNMENTS:
If a student is absent from class, they have as many days as they were absent to make up any missed course work. Students names
will be posted on a Make-Up Work Due board within the classroom but it is the individual student’s responsibility to inquire with the
instructor regarding specifics.
Assignments not turned in by the due date or past the number of ‘make-up’ days will have 2 points deducted for each day the
assignment is past due.
GROUP PROJECTS:
It is expected that all members within a group contribute equally to the work being completed by the team. If the instructor believes a
student is not being a valuable team member, a conversation between the student and the teacher will take place. If the student’s
behavior does not improve during the course of the group project, points will be deducted from that student’s group project grade.
Points may also be deducted if a student does not equally participate in the presentation required by any group project assigned.
COURSE BINDERS:
Ebackpack will be utilized as the student’s electronic course binder. All “paperwork” used for the course including documents,
presentations, surveys, graphic organizers, etc. will be accessible to the student in eabackpack and should be saved in the student’s
files for the duration of the course. This “paperwork” will prove to be useful in studying for vocabulary quizzes, completing missed
class work and finalizing the Career Investigation project.
ELECTRONIC DEVICES:
We will use student issued I-pads throughout this course.
Non approved electronic devices (cell phones, e-readers, mp3 players, etc) are not to be used, heard, handled, or visible to anyone
during class time unless specifically given permission by the instructor. In the event that these electronic devices are used, heard,
handled or visible during class time it will be taken and delivered to the main office.
FOOD & DRINK:
Students may not have food or drink in the classroom.
BACKPACKS:
Backpacks are stored on the back of your chair or underneath the desk. Please do not place backpacks on the desk or in the aisle.
EMERGENCY EXIT PROCEDURES:
In the event of an emergency, in an orderly fashion, students will exit the room, turn left, proceed through the blue double fire doors,
and take an immediate left out the glass doors by the elevator. Students are to proceed to the softball field and stand in a single file
line with their classmates. We will remain there until dismissed.
GOALS AND OBJECTIVES:
Ultimately, you, the student, will get out of this course that which you choose to put into it. This course is designed to provide you
with multiple avenues to learn more about marketing through the world of sports and entertainment. Students will explore the sports
and entertainment business, the product/service design process and multiple marketing strategies. This course will provide you with
the opportunity to also create several unique and creative projects. You will know success through individual time and effort put into
each project and/or assignment.
Brewer, Brenda SEM 2015/2016