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Position Title: Position Classification: Position Number: Faculty/Office: School/Division: Centre/Section: Supervisor Title: Supervisor Position Number: Manager (Marketing and Communications) Level 8 315258, 315259, 315260, 315261 Community & Engagement Brand, Marketing and Recruitment Brand & Marketing – Service Delivery Centre Director (Brand & Marketing) 314314 Your work area The Brand, Marketing and Recruitment (BMR) division provides organisational wide brand strategy and ongoing brand management, strategic marketing and planning, marketing communications activities; digital communication, research and segmentation. BMR provides sales and marketing planning and campaign assistance to help attract and recruit students. Marketing and recruitment activities planned and implemented by the BMR team are designed to help achieve the University strategic goals of brand and reputation building and attracting domestic and international students to study at UWA. The Brand and Marketing team within BMR Division provides strategic brand direction and ongoing brand management for the University. The marketing area works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with; and across all areas of the University to implement marketing plans and associated activities including events. Reporting Structure Reports to: Director of Brand & Marketing Direct Reports: Faculty Service Delivery Centre Marketing Officers Dotted line reports to: Head, Faculty Service Delivery Your role The Marketing and Communications Manager will lead a team of marketing, event and communication specialists within the Faculty-facing Service Delivery Centres, to provide support in the development, implementation and measurement of marketing strategy and programs that contribute to strategic goals of the Faculty and enhance the reputation of the University. The Marketing and Communications Manager provides marketing consultation and works collaboratively with faculties, internal stakeholders and suppliers to devise marketing solutions to meet business objectives as well as to ensure an integrated and consistent approach to all communication touch-points across the University. Key responsibilities Work closely with the Director, Brand and Marketing, to develop strategic and operational plans to support Faculty marketing strategies and initiatives, as well as the required marketing briefs Implement marketing strategies and associated action plans as well as track and report regularly on marketing effectiveness and return on investment for campaigns and activities Manage liaison with stakeholders (internal and external) in the production and placement of campaigns, advertisements and marketing materials or events production Lead and supervise the Marketing, Communications and Events team within the Faculty Service Delivery Centre to ensure the successful delivery of high quality and successful marketing and communications initiatives Manage projects for all Faculty marketing communication programs effectively and efficiently and campaigns to ensure delivery on time and within budget Deploy and ensure the correct application of brand visuals and key propositions in consultation with the Brand Manager Support market research projects relevant to strategic marketing and communications objectives Other duties as required Your specific work capabilities (selection criteria) Relevant tertiary qualification or demonstrated equivalent competency in marketing Excellent written and verbal communication skills with proven ability to substantially build relationships, persuade and influence stakeholders Extensive experience in managing brand and advertising/creative/media agency processes Demonstrated ability to develop annual marketing plans, provide clear briefs and manage the implementation of marketing programs/campaigns to support strategic objectives to drive business results Ability to supervise staff Demonstrated ability and experience in collecting, analysing and presenting data and research information, including market and industry trends Highly developed planning and project management skills, with demonstrated ability to manage projects on time and within budget Proven marketing leadership in developing and leading high performing teams and delivery of outstanding outcomes Special Requirements Some after hours and weekend work may be required Interstate travel from time to time Compliance Workplace Health and Safety All supervising staff are required to undertake effective measures to ensure compliance with the Occupational Safety and Health Act 1984 and related University requirements (including Safety, Health and Wellbeing Objectives and Targets). All staff must comply with requirements of the Occupational Safety and Health Act and all reasonable directives given in relation to health and safety at work, to ensure compliance with University and Legislative health and safety requirements. Details of the safety obligations can be accessed at http://www.safety.uwa.edu.au Equity and Diversity All staff members are required to comply with the University’s Code of Ethics and Code of Conduct and Equity and Diversity principles Details of the University policies on these can be accessed at http://www.hr.uwa.edu.au/publications/code_of_ethics, http://www.equity.uwa.edu.au