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Manager (Marketing and Communications)
Level 8
315258, 315259, 315260, 315261
Community & Engagement
Brand, Marketing and Recruitment
Brand & Marketing – Service Delivery Centre
Director (Brand & Marketing)
314314
Your work area
The Brand, Marketing and Recruitment (BMR) division provides organisational wide brand strategy and
ongoing brand management, strategic marketing and planning, marketing communications activities;
digital communication, research and segmentation. BMR provides sales and marketing planning and
campaign assistance to help attract and recruit students. Marketing and recruitment activities planned
and implemented by the BMR team are designed to help achieve the University strategic goals of brand
and reputation building and attracting domestic and international students to study at UWA.
The Brand and Marketing team within BMR Division provides strategic brand direction and ongoing
brand management for the University. The marketing area works across all global markets to help build
the brand position and to attract business partners and students to UWA. The Brand and Marketing
team consults with; and across all areas of the University to implement marketing plans and associated
activities including events.
Reporting Structure
Reports to: Director of Brand & Marketing
Direct Reports: Faculty Service Delivery Centre Marketing Officers
Dotted line reports to: Head, Faculty Service Delivery
Your role
The Marketing and Communications Manager will lead a team of marketing, event and communication
specialists within the Faculty-facing Service Delivery Centres, to provide support in the development,
implementation and measurement of marketing strategy and programs that contribute to strategic goals
of the Faculty and enhance the reputation of the University.
The Marketing and Communications Manager provides marketing consultation and works
collaboratively with faculties, internal stakeholders and suppliers to devise marketing solutions to meet
business objectives as well as to ensure an integrated and consistent approach to all communication
touch-points across the University.
Key responsibilities
Work closely with the Director, Brand and Marketing, to develop strategic and operational plans to
support Faculty marketing strategies and initiatives, as well as the required marketing briefs
Implement marketing strategies and associated action plans as well as track and report regularly on
marketing effectiveness and return on investment for campaigns and activities
Manage liaison with stakeholders (internal and external) in the production and placement of campaigns,
advertisements and marketing materials or events production
Lead and supervise the Marketing, Communications and Events team within the Faculty Service
Delivery Centre to ensure the successful delivery of high quality and successful marketing and
communications initiatives
Manage projects for all Faculty marketing communication programs effectively and efficiently and
campaigns to ensure delivery on time and within budget
Deploy and ensure the correct application of brand visuals and key propositions in consultation with the
Brand Manager
Support market research projects relevant to strategic marketing and communications objectives
Other duties as required
Your specific work capabilities (selection criteria)
Relevant tertiary qualification or demonstrated equivalent competency in marketing
Excellent written and verbal communication skills with proven ability to substantially build relationships,
persuade and influence stakeholders
Extensive experience in managing brand and advertising/creative/media agency processes
Demonstrated ability to develop annual marketing plans, provide clear briefs and manage the
implementation of marketing programs/campaigns to support strategic objectives to drive business
results
Ability to supervise staff
Demonstrated ability and experience in collecting, analysing and presenting data and research
information, including market and industry trends
Highly developed planning and project management skills, with demonstrated ability to manage projects
on time and within budget
Proven marketing leadership in developing and leading high performing teams and delivery of
outstanding outcomes
Special Requirements
Some after hours and weekend work may be required
Interstate travel from time to time
Compliance
Workplace Health and Safety
All supervising staff are required to undertake effective measures to ensure compliance with the
Occupational Safety and Health Act 1984 and related University requirements (including Safety, Health
and Wellbeing Objectives and Targets).
All staff must comply with requirements of the Occupational Safety and Health Act and all reasonable
directives given in relation to health and safety at work, to ensure compliance with University and
Legislative health and safety requirements. Details of the safety obligations can be accessed at
http://www.safety.uwa.edu.au
Equity and Diversity
All staff members are required to comply with the University’s Code of Ethics and Code of Conduct and
Equity and Diversity principles Details of the University policies on these can be accessed at
http://www.hr.uwa.edu.au/publications/code_of_ethics, http://www.equity.uwa.edu.au