Download • • - Augusoft

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Music industry wikipedia , lookup

Market segmentation wikipedia , lookup

Customer experience wikipedia , lookup

Product lifecycle wikipedia , lookup

Market penetration wikipedia , lookup

First-mover advantage wikipedia , lookup

Brand ambassador wikipedia , lookup

Brand equity wikipedia , lookup

Retail wikipedia , lookup

Internal communications wikipedia , lookup

Social media marketing wikipedia , lookup

Bayesian inference in marketing wikipedia , lookup

Neuromarketing wikipedia , lookup

Food marketing wikipedia , lookup

Affiliate marketing wikipedia , lookup

Target audience wikipedia , lookup

Marketing communications wikipedia , lookup

Sports marketing wikipedia , lookup

Product planning wikipedia , lookup

Ambush marketing wikipedia , lookup

Marketing research wikipedia , lookup

Digital marketing wikipedia , lookup

Marketing channel wikipedia , lookup

Target market wikipedia , lookup

Sales process engineering wikipedia , lookup

Youth marketing wikipedia , lookup

Guerrilla marketing wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Multi-level marketing wikipedia , lookup

Viral marketing wikipedia , lookup

Marketing wikipedia , lookup

Direct marketing wikipedia , lookup

Marketing strategy wikipedia , lookup

Multicultural marketing wikipedia , lookup

Advertising campaign wikipedia , lookup

Marketing plan wikipedia , lookup

Green marketing wikipedia , lookup

Sensory branding wikipedia , lookup

Street marketing wikipedia , lookup

Global marketing wikipedia , lookup

Marketing mix modeling wikipedia , lookup

Reports to:
Senior Marketing Manager (NEW)
Director of Sales and Marketing
Augusoft, Inc. (
Minneapolis, MN
Are you interested in joining a vibrant 17 year old technology company that is currently growing, expanding and
emerging as a company leader in the higher education market? Look no further. Augusoft®, Inc. is the leading
technology provider of web-hosted (SaaS) software products and services for non-credit continuing educational
programs. We provide an integrated product suite of continuing education management solutions that help
education institutions deliver, manage and measure their community education, continuing education, contract
sales and workforce education programs.
Augusoft has an immediate opening for an experienced Senior Marketing Manager who with limited direction can
initiate, plan, budget, manage, coordinate, and implement marketing campaigns and activities that enhance
company/product brand and drives sales. This role manages marketing team employees, consultants, interns,
vendors and ensures all marketing activities are delivered on time and within budget. The Senior Marketing Manager
will be responsible for company/product branding, market and competitive research, lead generation and events.
They will also contribute to a variety of other key marketing functions performed including; PR/communications,
website, SEO, social media, and product/service launches. The ideal candidate will have prior work experience with
e-marketing and traditional print marketing strategies and how they relate to one another. The successful candidate
will be highly detail oriented; organized and have demonstrated successful use of marketing strategies and tactics.
They must have a passion for excellence, value integrity and possess exceptional writing and editing abilities.
Principal Responsibilities:
Accountable for the development and implementation of the annual marketing plan including; events,
campaigns, website, public relations, and other activities supporting product/service visibility, lead
generation, customer retention and brand.
Work in conjunction with the Director of Sales & Marketing and the Senior Manager of Sales and
proactively provide whatever support is needed to generate leads, opportunities, and other sales
possibilities for the sales team.
Ensure marketing mix being used is current, generates the best return-on-investment, and utilizes
enough touch points to keep products and services top of mind with potential and current clients.
Manage marketing staff to ensure marketing plan is well executed and reported on (i.e. media used
adheres to brand/style guidelines, company brand, products and services are accurately
communicated, are strategically placed and positioned within the industry).
Responsible for the management and fiscal ROI of outside vendors and consultants used by
Responsible for the success of the annual user summit and oversees Event Coordinator and their role
in planning/implementing this event and other industry conferences, customer and company events.
Responsible for lead generation activities/campaigns, analysis of sales/marketing activities,
quantitative/qualitative research and company database.
Proactively ensure competitive research is up-to-date and useable by marketing and sales team
members. Continually explore and recommend new markets for how the Augusoft Lumens product
suite can be showcased.
8441 Wayzata Boulevard, Suite 200 · Minneapolis, Minnesota 55426-1360
[email protected] · · (763) 331-8300 · Fax (763) 331-8349
Provide research and suggested marketing strategies that supports sales and business development
initiatives impacting visibility, lead generation, brand and/or revenue generation. If approved implement
these initiatives.
Oversee all marketing communications and be able to provide functional, hands-on support in all
marketing department areas of responsibility.
Develop marketing and sales materials for product/service launches as requested.
Be a member of the Augusoft team of staff and contractors who attend conferences and other events
promoting Lumens when asked.
Qualification Requirements
• Bachelor’s degree in marketing, business and/or management with 10+ years of marketing work experience.
• Previous experience and proven success managing employees and external consultants/vendors.
• Experience with executing multiple campaign flights, marketing events and technology product and service
roll-outs at one time.
• Extensive experience and knowledge of marketing principals (both web and print).
• Must possess fundamentals and work experience with; writing advertising/technical copy, composition,
design/layout, video, photography and production of marketing elements for web and print media.
• Ability to be responsible, accountable and results-driven while showing a positive attitude and outlook.
• Previous experience generating sales leads and in performing marketing data analysis in a technical
(preferably SaaS) sales environment.
• Experience with Adobe Creative Suite and is preferred.
• Semi-frequent travel availability is required (approximately one or more trips out-of-town per month).
Essential Skills
• Enthusiastic, self-motivated, self-starter and maintains positive attitude.
• Excellent time management and organizational skills; coordinate complex projects, meet deadlines
and manage multiple tasks simultaneously.
• Understand budgeting and financial management.
• Establish and maintain productive relationships internally and externally.
• Ability to work independently and in a team environment.
• Possess an eye for detail and have excellent verbal and written communication skills.
• Professional phone and in-person presence.
• Ability to gather and interpret information for research and market analysis.
• Able to distinguish events, promotions and tactics used by the competition and present innovative and
creative solutions to overcome key competitors/sales objections.
• Ability to prepare clean, elegant presentations and edit, design a variety of materials.
• PC knowledge/experience and the ability to utilize the Microsoft Office Suite (Word, Excel and
• Salaried management position
• Paid vacation and holidays
• Health insurance allowance
• 401k company match
• Voluntary short-term/long-term disability
• Lifelong learning class benefits
• Onsite exercise facility
Inquire about this job at: [email protected] Reference the position title, Sr. Marketing Manager in the subject
line. Augusoft is an equal opportunity provider. Compensation is dependent upon experience. No relocation
compensation is available for this position.
8441 Wayzata Boulevard, Suite 200 · Minneapolis, Minnesota 55426-1360
[email protected] · · (763) 331-8300 · Fax (763) 331-8349