Course Title Arabic Code/ no. Marketing Management 134 تسق pre-requisites BMRK 211 Code/ no. BMRK 431 Contact Hours / Credit week Hours Th. Pr. Tr. 3 3 0 0 Course: Compulsory ( ) Elective Faculties and departments requiring this course (if any) ( ) Brief contents, to be posted in university site and documents This course will provide extensive experience to help students to achieve integration between what they have learned from other marketing decisions, particularly with regard to how to find and analyze marketing opportunities and prepare a marketing strategy in order to achieve a competitive advantage. It focuses on the analysis, planning, and implementation, monitoring and marketing programs in a competitive environment. Course objectives 1. To understand the role of marketing management within the framework of other functional areas. 2. To provide the students with the ability to develop and market analysis. 3. To prepare marketing strategies in the areas of product, promotion, pricing, and distribution Scientific contents 1. 2. 3. 4. 5. 6. Understanding of the marketing department. Marketing information. Contact with customers. Building strong signs. The formation of market offerings. Delivering value to the customer. 7. Connecting value. 8. Achieve long-term growth successfully. Course Outcome: Knowledge By the end of the course, the student will be able to: 1. Define the concept of the marketing department. 2. Understand the marketing management and marketing information. Cognitive Skills By the end of the course, the student will be able to: 1. Link between marketing strategy and tactics with environmental constraints and opportunities that deals with managers. 2. Estimate the marketing problems using the analytical framework combines qualitative and quantitative methods. Interpersonal skills and responsibilities By the end of the course, the student will be able to: 1. Take responsibility for their own learning and self-continuing personal and professional development. 2. Work in a group and effectively exercise leadership when needed. 3. Act responsibly in personal and professional relationships. 4. Behave ethically and commitment to ethical values high on the scale of personal and social Analysis and communication skills By the end of the course, the student will be able to: 1. Know oral and written communication effectively with the surrounding environment. 2. Use telecommunications and information technology. 3. Use computational methods and basic statistical. Assessment methods for the above elements 1. Theoretical Tests. 2. Participation. 3. Duties / practical cases. 4. Application projects Text book Marketing Management, by Kotler, P. and Keller, K., Published by: Prentice Hall, 13th edition (2009). Supplementary references The Marketing Plan Handbook, by Wood, M. B., Published by: Prentice Hall, 4th edition (2011). Other Information Resources Scientific journals, periodicals and websites Time table for distributing theoretical course contents week Theoretical course contents The definition of marketing in the twenty- century atheist. 1 The preparation of plans and marketing strategies 2 Gather information and explore the environment Conducting market research and demand forecasting 3 Achieving value for the customer , satisfaction , and loyalty , analysis of consumer markets 4 Analysis of markets, business organizations , the definition of market sectors and identify the target market 5 6 7 8 9 10 Rights relating to the mark First periodic test Determine how compete the market & competition The development of product strategy , design and management services Develop strategies and programs Pricing Design and development of integrated distribution outlets Remarks 11 12 13 Management , retail , wholesale, and supplies Design and management of integrated marketing communications Second periodic test Proposals in the new market 14 Management of personal communications : direct marketing and interactive and personal selling 15 Log in global markets Overall organization of the marketing process. Final exam.