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Transcript
Course Title
Arabic
Code/
no.
Marketing Management
134 ‫تسق‬
pre-requisites
BMRK 211
Code/
no.
BMRK
431
Contact Hours / Credit
week
Hours
Th.
Pr. Tr.
3
3
0
0
Course:
Compulsory (  )
Elective
Faculties and departments requiring this course (if any)
(
)
Brief contents, to be posted in university site and documents
This course will provide extensive experience to help students to achieve
integration between what they have learned from other marketing decisions,
particularly with regard to how to find and analyze marketing opportunities and
prepare a marketing strategy in order to achieve a competitive advantage. It
focuses on the analysis, planning, and implementation, monitoring and marketing
programs in a competitive environment.
Course objectives
1. To understand the role of marketing management within the framework of
other functional areas.
2. To provide the students with the ability to develop and market analysis.
3. To prepare marketing strategies in the areas of product, promotion,
pricing, and distribution
Scientific contents
1.
2.
3.
4.
5.
6.
Understanding of the marketing department.
Marketing information.
Contact with customers.
Building strong signs.
The formation of market offerings.
Delivering value to the customer.
7. Connecting value.
8. Achieve long-term growth successfully.
Course Outcome:
Knowledge
By the end of the course, the student will be able to:
1. Define the concept of the marketing department.
2. Understand the marketing management and marketing information.
Cognitive Skills
By the end of the course, the student will be able to:
1. Link between marketing strategy and tactics with environmental constraints
and opportunities that deals with managers.
2. Estimate the marketing problems using the analytical framework combines
qualitative and quantitative methods.
Interpersonal skills and responsibilities
By the end of the course, the student will be able to:
1. Take responsibility for their own learning and self-continuing personal and
professional development.
2. Work in a group and effectively exercise leadership when needed.
3. Act responsibly in personal and professional relationships.
4. Behave ethically and commitment to ethical values high on the scale of
personal and social
Analysis and communication skills
By the end of the course, the student will be able to:
1. Know oral and written communication effectively with the surrounding
environment.
2. Use telecommunications and information technology.
3. Use computational methods and basic statistical.
Assessment methods for the above elements
1.
Theoretical Tests.
2.
Participation.
3.
Duties / practical cases.
4. Application projects
Text book
Marketing Management, by Kotler, P. and Keller, K., Published by: Prentice
Hall, 13th edition (2009).
Supplementary references
The Marketing Plan Handbook, by Wood, M. B., Published by: Prentice Hall,
4th edition (2011).
Other Information Resources
Scientific journals, periodicals and websites
Time table for distributing theoretical course contents
week Theoretical course contents
The definition of marketing in the twenty- century atheist.
1
The preparation of plans and marketing strategies
2
Gather information and explore the environment
Conducting market research and demand forecasting
3
Achieving value for the customer , satisfaction , and loyalty , analysis
of consumer markets
4
Analysis of markets, business organizations , the definition of market
sectors and identify the target market
5
6
7
8
9
10
Rights relating to the mark
First periodic test
Determine how compete the market & competition
The development of product strategy , design and management
services
Develop strategies and programs Pricing
Design and development of integrated distribution outlets
Remarks
11
12
13
Management , retail , wholesale, and supplies
Design and management of integrated marketing communications
Second periodic test
Proposals in the new market
14
Management of personal communications : direct marketing and
interactive and personal selling
15
Log in global markets
Overall organization of the marketing process.
Final exam.