Download presentation source

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

First-mover advantage wikipedia, lookup

Pricing strategies wikipedia, lookup

Retail wikipedia, lookup

Affiliate marketing wikipedia, lookup

Neuromarketing wikipedia, lookup

Product placement wikipedia, lookup

Product lifecycle wikipedia, lookup

Marketing communications wikipedia, lookup

Marketing research wikipedia, lookup

Sports marketing wikipedia, lookup

Food marketing wikipedia, lookup

Target audience wikipedia, lookup

Multi-level marketing wikipedia, lookup

Predictive engineering analytics wikipedia, lookup

Digital marketing wikipedia, lookup

Ambush marketing wikipedia, lookup

Target market wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Direct marketing wikipedia, lookup

Marketing wikipedia, lookup

Marketing channel wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Multicultural marketing wikipedia, lookup

Product planning wikipedia, lookup

Advertising campaign wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Street marketing wikipedia, lookup

Global marketing wikipedia, lookup

Transcript
Let’s
Discuss
13.1
Public Relations / Marketing
What
is the difference between
public relations and marketing?
How are the two similar?
How does a company’s public
relations today differ from the
marketing of years past?
Why did those old notions change?
© 1998 Prentice Hall
When Product Publicity in
the Marketing Mix is Useful
13.2
 Introducing a revolutionary new product.
 Eliminating distribution problems with
retail outlets.
 Operating with small budgets and strong
competition.
 Explaining a fine but complex product.
 Generating new consumer excitement for
an old product.
 Tying the product to a unique
representative such as Morris the Cat.
© 1998 Prentice Hall
Public Relations
Marketing Activities
Article
reprints
Cause-related
marketing
Trade shows
Use of
spokespersons
© 1998 Prentice Hall
Used with permission from CorelGALLERY
13.3
Purposes of Public Relations
Advertising
Personnel
changes
Mergers and
diversifications
Trademark
protection
Manufacturing
and service
capabilities
Organizational
name change
Company
customers
© 1998 Prentice Hall
Organizational
resources
Corporate
emergencies
Growth history
Financial
strength and
stability
13.4