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Transcript
JOB DESCRIPTION
Department:
Family Fund Business Services
Job Title:
Marketing and Administration Officer
Job Grade: 4
Responsible to:
Head of Business Development
Date: November2016
Purpose of job:
To provide marketing and administration support to the business development and operational
teams within Family Fund Business Services. The role is primarily focussed on providing a single
point of contact for all prospective customer enquiries, supporting marketing, communications
and administration activities to ensure a fully co-ordinated customer-centric service.
Duties and responsibilities:
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Support the delivery of the annual marketing plan, by collating and distributing marketing
documentation to customers
Provide analysis and information to support the development of the annual marketing
plan; and provide ongoing and current analytical support as required
Work collaboratively with Family Fund colleagues and external agencies to co-ordinate the
design, production and maintenance of all marketing and promotional materials, including
brochures, leaflets and banners, etc.
Identify and provide administrative support at suitable marketing events (e.g. conferences
and exhibitions)
Maintain and develop the Customer Relationship database (Salesforce) ensuring the
business has access to extensive current contact management and communication
information
Develop and provide administrative support for e-mail marketing campaigns, populating
campaigns and actively managing responses to ensure prospective customers have a
positive contact experience
Maintain and provide administrative support for the Family Fund Business Services
website, making necessary changes and updates to web content as required
Provide administration and reception support to the Family Fund Business Services team
including telephony duties, booking travel arrangements, co-ordinating diary
appointments, producing reports and statistical information for managers, as required.
Communicate with colleagues within Family Fund Business Services and the shared services
within Family Fund to ensure their support and understanding of all Family Fund Business
Services marketing and sales activities and their role in delivering current and new
initiatives.
Provide administration support to the Family Fund Business Services Operations team
including telephony duties, producing reports and statistical information and Customer
Services Support (Helpdesk) at peak and holiday times.
General
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Work collaboratively with relevant staff within the Family Fund to ensure that marketing
and communications activities are joined up and complementary.
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Carry out appropriate administrative duties as required, supporting the operational
management and strategic direction of Family Fund Business Services.
Carry out other appropriate duties as required by senior management.
PERSON SPECIFICATION
Job Title:
Marketing and Administration Officer
Essential
Experience
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Skills, knowledge
and abilities
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Desirable
Administering and executing marketing and
engagement plans.
Lead generation and prospect management.
Marketing within a sales environment.
Effective administrator with a focus on accuracy
and consistency.
Proactive customer relationship management.

Work within the voluntary or
statutory sector.

Current relationships with
organisations in the charitable
grant-making sector.

Engagement and sales
development with Local
Authorities.
Strong verbal and written skills with a clear and
concise writing style.
Excellent communication and interpersonal skills.
Ability to conduct market research and present
findings orally and in writing.
Ability to identify marketing and engagement
opportunities to enhance business growth.
Friendly, polite and courteous telephone and
personal manner with a positive and proactive
attitude.
Well organised with the ability to multi-task and
deliver work to tight deadlines.
Team player.
Excellent prioritisation and time management skills
with the ability to self-manage.
Self -motivated, proactive and driven to succeed.
Microsoft Office to a very good standard – Excel,
PowerPoint, Word.
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CRM systems, particularly
Salesforce.
General knowledge of grantmaking charities.
Some knowledge of the
children’s, families, disability,
social care agendas and
legislation.
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Education/
Training
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Degree or equivalent demonstrable experience
working in a similar role(s).
 Evidence of relevant continuous
professional development.
Personal
attributes
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Self-motivated, team player.
Resilient and tenacious approach to business
development opportunities.
Positive, clear, open communicator.
Proactive, solution focused attitude.
Willing to advise and support colleagues.
Flexible, adaptable, change oriented.
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Understands social care values.
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Supports Family Fund vision
and strategy.
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