Download Job Description - Keele University

Post Ref:
KU00000276
Marketing & Communications Manager
(Engagement & Partnerships)
Job Description
School/RI/Directorate:
Directorate of Marketing & Communications: operationally based
within the Directorate of Engagement & Partnerships
Responsible to:
Director of Marketing & Communications (MAC) – line
management
Head of Strategy Delivery & Operations (DEP) – operational
management
Responsible for:
Communications Officer (DEP)
Grade:
Grade: 8
Incremental Scale: Yes
Starting Salary: £40,523
Hours: Full time
Role Summary:
The role will create, lead and deliver marketing and communications campaigns to support
the work of the Directorate of Engagement & Partnerships.
This will include marketing and communication campaigns to support:
(1) Business, public sector and charity engagement with the University’s research and
educational missions;
(2) Our role as a key civic leader and major economic anchor institution;
(3) Keele University Science & Innovation Park
(4) Our institutional Advancement strategy driving the development of UK and
international alumni relations, philanthropic fundraising and development
(5) The delivery of transformational projects aimed at stimulating local economic
growth.
The role will be part of the Directorate of Marketing and Communications but will be
operationally based within the Directorate of Engagement and Partnerships. This will
provide the benefits of full integration between corporate marketing and communications
and that of DEP and will provide a professional support network for the post holder.
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Main Duties and Responsibilities:
Strategic, Marketing and External Communications
i.
Create, lead and deliver an overall marketing and communications strategy and its
component campaigns, to support both the strategic leadership and service roles of
the Directorate of Engagement & Partnerships.
ii.
To work with and take direction from the Director of DEP to develop marketing and
communications strategy and plans as they relate to DEP's areas of responsibility,
whilst also working with the Director of MAC to ensure synergy with wider university
marketing and communications strategy.
iii.
To work with the wider team to develop the marketing and communications strategy
for the Keele Business Gateway as a key strategy for promoting the recruitment of
businesses into collaborative research, innovation and educational partnerships with
Schools and Research Institutes.
iv.
To provide the marketing and communications expertise to support the University’s
Advancement strategy for alumni relations and philanthropic fundraising, supported
by a dedicated Communications Officer role. This will include the development of
persuasive cases for support targeting philanthropic fundraising.
v.
To work with the Science and Innovation Park team to support high levels of
occupancy by companies, sustainable partnerships between tenants and the
University, the campus as a key site for inward investment and to promote the value
of the park to the University, existing and prospective partners and the wider local,
regional and national political landscape.
vi.
Working in partnership with the Directorate of Marketing and Communications,
develop the positioning and promotion of the University and its research and
educational missions as key attributes of its roles as a key civic leader, economic
anchor institution and positive contributor to the economic, societal, cultural and
health economy locally, nationally and internationally. This will include the
production, promotion and dissemination of timely reports alongside working with
the corporate PR and Communications team to develop media and wider PR
campaigns to raise the profile of the University and its role as a partner of choice.
vii.
To support major business engagement projects via effective marketing and
communications expertise, measured by successful business recruitment into a
range of major capacity building projects for university-business engagement. This
will include student and graduate placements, consultancy, innovation leadership
development, physical co-location, research collaboration, continuing professional
development and the wider use of the University estate, property (including
intellectual property) and its infrastructure. This will include liaison with relevant
funding bodies and marketing and communications support for the Smart Energy
Network Demonstrator.
viii.
General marketing and communications development, targeting and use of effective
print and digital publications to support specific campaigns and objectives.
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ix.
Overall responsibility for the content of the University’s web presence relating to
engagement and partnerships and our associated social media channels.
x.
Working with the Events & Conference team and colleagues in DEP to develop and
deliver a programme of events to raise the University profile in target stakeholder
groups and to explore the potential for commercial income generation (e.g.
attracting conferences of national professional bodies).
xi.
Working in collaboration with the wider MAC team, develop effective relationships
with local and national media as an integral part of any marketing and
communications campaign.
xii.
To build strategic relationships across a wide range of external and internal
stakeholders to enable the delivery of all aspects of the role.
xiii.
Take overall responsibility for the use of sponsorship as a component of any/all
marketing and communications campaigns and the overall strategy (e.g.
Sponsorship partnership with the Staffordshire Chambers of Commerce).
xiv.
Ensure full compliance with all rules, regulations and laws pertaining to marketing
and communications (e.g. compliance with EU publicity guidance, telephone
preference services etc).
xv.
Lead on the development and use of internal communications channels to underpin
the strategic role of the Directorate and its provision of services relating to research
support, academic governance, clinical trials, ethics, research grant costing,
publications & data management.
Team Work
i.
Work as part of the Directorate of Marketing and Communications based within and
dedicated to supporting the work of the Directorate of Engagement and
Partnerships.
ii.
Work seamlessly with the Heads of Partnership Development, Head of
Advancement and Science and Innovation Park team to deliver marketing and
communications support to enable them to deliver the objectives they have
responsibility for delivering.
iii.
Work with the wider group of Heads of Service within the Directorate to ensure the
service provision of the Directorate if effectively communicated internally.
iv.
To input to the work of MAC by representing the interest of DEP and vice-versa.
v.
Provide periodic reports to the board of Keele University Business Park Limited on
the marketing and communications activities supporting inward investment to the
development site.
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Resource Management
Responsibility for a £50k+ non-payroll budget in addition to providing support to Schools
and Research Institutions in their strategic use of marketing budgets forming part of major
business engagement projects being delivered in partnership with the directorate. This will
also include dedicated marketing and communications budgets associated with Keele
University Science and Business Park Limited.
Personal Development / Performance
i.
Demonstrate a commitment to continuing professional and personal development.
ii.
An enthusiasm to work in a number of teams, within and beyond Directorate
boundaries.
iii.
Be happy to both develop and be measured against clear performance measures
testing the objectives of any specific marketing and communications campaign and
the overall strategy in this area.
iv.
To undertake evening and weekend work and travel away from home with overnight
stays from time to time as required.
v.
Adhere to the University's environmental policy and procedures and seek to
promote environmental sustainability within area of responsibility.
Equality, Diversity, Health & Safety and Strategy
i.
A strong commitment to the principles and practice of equality and diversity.
ii.
Thorough understanding and application of the Dignity and Respect Framework.
iii.
Take reasonable care of the health and safety of yourself and that of any other
person who may be affected by your acts or omissions at work.
iv.
Co-operate with Keele University in ensuring, as far as is necessary, that Statutory
Requirements, Codes of Practice, University Policies and School/Departmental
health and safety arrangements are complied with.
This is not intended as an exhaustive list of duties or a restrictive definition of the post but rather
should be read as a guide to the main priorities and typical areas of activity of the post-holder
These activities are subject to amendment over time as priorities and requirements evolve and
as such it may be amended at any time by the line manager following discussion with the post
holder.
Please note this appointment may be subject to both medical clearance by the University
Occupational Health provider.
This post is unlikely to meet the relevant criteria to allow the University to issue a Certificate of
Sponsorship. Applications from candidates who require a Certificate of Sponsorship to work in
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the UK will be considered against the requirements stated in the recruitment documentation.
Recruitment decisions will be made in accordance with the UK Visas and Immigration guidance.
References
You are asked to provide details of two referees (three if you are applying for an academic or
research post), including your current or most recent employer, on your application form.
Referees should be able to comment on your work and/or educational background and may be
approached before interview. In providing these details you are giving the University permission
to request personal information about you from your referees, which may include confirmation of
your previous salary, disciplinary and work history.
Two Ticks Scheme
Keele University is committed to taking positive steps to employ, keep and
develop the abilities of disabled staff and has been awarded the disability symbol.
We undertake to offer all applicants with a disability and who meet the minimum
essential criteria an interview. If you wish to be considered under this scheme,
please indicate this by selecting ‘Yes’ in the Guaranteed Interview Scheme Section of your
application. You can also provide specific information of any requirements/adjustments you may
require to assist you during the recruitment process within this section.
The information you provide on your application will be forwarded to the recruiting area so that
they may consider whether they can facilitate your requested adjustments. Please note that if
you do not indicate that you wish to be considered under the Two Ticks Scheme in your
application, you will not be considered under this Scheme.
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Evidence Key
A = Application
I = Interview
R = References
T=
Test
P=
Presentation
POST REF KU00000276
(or a combination)
PERSON SPECIFICATION
Marketing & Communications Manager
(Engagement & Partnerships)
Criteria
Headings
Qualifications
/
Education/
Training
Experience
Essential
Educated to degree
level in a related
subject or
equivalent
qualification or
experience.
Evidenced
by
A
Desirable
A businessrelated
qualification
Membership of
CIM
Evidence of
continuing
professional
development.
Significant
experience of
working in
communications
and marketing role
in a large complex
organisation with
multiple
stakeholders.
A
Experience of
developing
complex, phased
and integrated
marketing and
communications
campaigns to
deliver specific,
A/I/P
A/I
Prior
experience of
working in the
higher
education
sector.
Evidenced
by
A
A
A
Experience of
alumni
relations and
philanthropic
fundraising
A/I
Experience of
managing a
team
A
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measurable
outcomes.
Skills/
Aptitudes/
Competences
/
Experience of
complex long term
relationship building
to deliver business
targets.
A/I/P
Experience of
meaningful use of
social media to
deliver external
communications
and measure its
impacts on defined
objectives.
A/I/P
Experience of
working as part of a
number of teams,
across a complex
organisation
operating in
changing markets.
A/I
Proven ability to
initiate, lead
and deliver creative
and effective
marketing and
communications
campaigns.
A/I/P
Ability to quickly
develop
relationships with a
wide range of
people and teams.
A/I
Ability to think
innovatively and
with creative flare.
A
Excellent writing,
editing and
proofreading skills.
A/I/P
Confident public
A/I
Experience of
developing
and using data
to inform and
report on
marketing
activity.
A
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speaker.
Project
management skills.
A/I
Ability to work as
part of a team and
independently.
A/I/P
Ability to identify
new partnership
opportunities
A/I/P
Ability to act as
ambassador in
developing strategic
links outside of the
University
Highly organized
with an ability to
prioritize workload
A/I
A/ I
For full post details and to apply, please visit: www.keele.ac.uk/vacancies
Keele University employees wishing to apply for this vacancy should login to Employee
Self Service and click on the 'View current vacancies' link.
Closing date for applications: 17 November 2016
Post reference: KU00000276
Promoting Equality, Valuing Diversity.
05 May 2017