Download Job Description and Person Specification

Marketing Officer
Job Description
School/Ri/Directorate:
Marketing and Communications Directorate
Responsible to:
Deputy Director of Marketing
Responsible for:
N/A
Grade:
Grade: 5
Incremental Scale: Yes
Starting Salary: £21,605
Hours:
Full time
Role Summary:
To provide a broad range of Marketing services to support the needs of the University in general
and specifically assigned Departments and/or Faculties.
As part of a team of Marketing professionals, to coordinate a portfolio of specific tasks which will
include the allocation of at least one Faculty area, and to act as key relationship link for this
Faculty, along with other assigned projects.
The role requires a balance of creativity and innovation as well as strong organisational skills and
an ability to deliver to deadline.
Main Duties and Responsibilities:

To provide a broad range of Marketing services to the University including:
o Developing basic project focused marketing plans;
o Producing promotional material including writing copy and working with designers;
o Utilisation of social media for marketing purposes;
o Identifying appropriate advertising opportunities, booking advertising, writing the
adverts and organising their production;

Copywriting to meet a range of communications needs, targeting for particular audiences;

To act as the operational Marketing link with one designated Faculty of the University as
assigned.
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

To act as the Marketing advisor for the designated Faculty, and to facilitate the sharing of
support and information between the Faculty and Directorate.
To work with the Faculty to identify PR and marketing opportunities and feed these back to
the Directorate.

To co-ordinate and deliver Faculty contributions to Directorate produced materials such as
Prospectuses.

To work with the assigned Faculty to ensure that their Web content is kept as up to date as
possible.

To work to identify potential PR stories from the assigned Faculty and feed these through to
the PR team.

Support the delivery of the broader University marketing strategy as and where required;

Participate in University open days, visit days, offer-holder days and other on-campus
events as necessary.

To attend external events such as UCAS fairs as and when required to support the work of
the Recruitment Team, including presenting and delivering on behalf of the university – this
may involve some travel and overnight stays.

To deliver key projects as assigned, such as production of the Undergraduate prospectus,
updating course information on third party websites, supporting other internal departments
with their marketing needs eg conferences;

Update third party websites as assigned;

Develop and deliver Customer Relationship Management programmes as required,
contributing to their planning, design and development.

Monitor and report on the impact and effectiveness of marketing activity undertaken;

Work closely with other parts of the Directorate, in particular the PR and Communications
team and the Recruitment team, to identify and follow through on marketing opportunities
for the University.

Plan and prioritise own work to ensure efficient and on time delivery of activities.
Team Work

Work both independently and as part of a variety of teams.
Communication / Documentation



Build relationships with a wide range of staff, students and external individuals to enable
successful delivery of the requirements of this role.
Communicate effectively across a wide range of audiences.
Liaise, establish and maintain positive links with external agencies and providers.
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Personal Development / Performance



Demonstrate a commitment to continuing Personal/Professional Development.
Ability to observe and define priorities and timetables in the achievement of strategic and
operational objectives.
Adhere to the University's environmental policy and procedures and seek to promote
environmental sustainability within area of responsibility.
Equality, Diversity, Health and Safety and Strategy




A strong commitment to the principles and practice of equality and diversity
Thorough understanding and application of the Dignity and Respect Framework
Take reasonable care of the Health and Safety of yourself and that of any other person who
may be affected by your acts or omissions at work.
Co-operate with Keele University in ensuring as far as is necessary, that Statutory
Requirements, Codes of Practice, University Policies and School/Departmental health and
safety arrangements are complied with.
This is not intended as an exhaustive list of duties or a restrictive definition of the post but rather
should be read as a guide to the main priorities and typical areas of activity of the post-holder
These activities are subject to amendment over time as priorities and requirements evolve and
as such it may be amended at any time by the line manager following discussion with the post
holder.
This post is unlikely to meet the relevant criteria to allow the University to issue a Certificate of
Sponsorship. Applications from candidates who require a Certificate of Sponsorship to work in
the UK will be considered against the requirements stated in the recruitment documentation.
Recruitment decisions will be made in accordance with the UK Visas and Immigration guidance.
References
You are asked to provide details of two referees (three if you are applying for an academic or
research post) on your application form, one of which must include your current or most recent
employer. Referees should be able to comment on your work and/or educational background
and may be approached before interview. In providing these details you are giving the
University permission to request personal information about you from your referees, which may
include confirmation of your previous salary, disciplinary and work history.
Please note this appointment is subject to medical clearance and ongoing medical
surveillance by the University Occupational Health provider.
Two Ticks Scheme
Keele University is committed to taking positive steps to employ, keep and
develop the abilities of disabled staff and has been awarded the disability symbol.
We undertake to offer all applicants with a disability and who meet the minimum
essential criteria an interview. If you wish to be considered under this scheme,
please indicate this by selecting ‘Yes’ in the Guaranteed Interview Scheme Section of your
application. You can also provide specific information of any requirements/adjustments you
may require to assist you during the recruitment process within this section.
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The information you provide on your application will be forwarded to the recruiting area so that
they may consider whether they can facilitate your requested adjustments. Please note that if
you do not indicate that you wish to be considered under the Two Ticks Scheme in your
application, you will not be considered under this Scheme.
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PERSON SPECIFICATION
MARKETING OFFICER
Criteria
Headings
Essential
Qualifications/ NVQ Level 3 or
Education/
equivalent.
Training
Evidence of continuing
professional development
Experience
Evidenced
by
Desirable
A
Degree or equivalent
in a related subject or
equivalent
A
experience.
Evidence of prior
experience in a broad
based marketing role.
A, I
Evidence of the
production of high quality
marketing materials.
A, I
Evidence of utilising
integrated multi-channel
marketing techniques to
build and deliver
successful campaigns.
Experience of designing
and delivering operational
marketing plans.
A, I
Evidenced
by
A
CIM or similar
qualification
A
Previous experience
of working in higher
education in a
marketing role.
A, I
Previous experience
of marketing to young
people.
A, I
Experience of working
with CMA guidelines
A,I
Able to develop an
A,I
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A, I
Experience of working
both independently and
as part of a broader team. A,I
Evidence of successful
achievement of marketing
targets.
Skills/
Able to work on own
A,I
I
Aptitudes/
Competences/
initiative.
Excellent copy writing
skills.
A, I, T
Able to build effective
working relationships at a
variety of levels.
I
Able to prioritise and
manage own workload
and deliver to deadline.
I
Able to give professional
presentations to large
and small groups of
people.
Able to think creatively to
develop content, activities
and solutions.
Other
Ability to meet the travel
requirements of the post
understanding of
different market and
audience needs and
tailor work to meet
those needs.
Able to negotiate with
suppliers and services
providers.
A,I
A, I
A, I
A, I
For full post details please visit: www.keele.ac.uk/vacancies
Keele University employees wishing to apply for this vacancy should login to Employee
Self Service and click on the 'View current vacancies' link.
Closing date for applications: 18 September 2016
Interviews will be held on: 6 October 2016
Post reference: KU00000176
Promoting Equality, Valuing Diversity.
04 May 2017