Download Job Description - Keele University

Senior Marketing Officer
Job Description
School/Ri/Directorate:
Marketing and Communications Directorate
Responsible to:
Deputy Director of Marketing
Responsible for:
Grade:
Grade: 6
Incremental Scale: Yes
Starting Salary: £25,769
Hours:
Full time
Role Summary:
To provide a broad range of Marketing services to support the needs of the University, and
specifically assigned departments and/or faculties.
As part of a team of marketing professionals, to coordinate a portfolio of specific tasks, which
specifically includes responsibility for co-ordinating the University response to the Competition and
Markets Authority (CMA) in relation to pre-entry marketing promotion.
Main Duties and Responsibilities:

To provide a broad range of Marketing services to the University and specifically to the
designated Department or Faculty, including:
o Developing project focused marketing plans which link to the marketing strategy;
o Lead on the development and delivery of marketing campaigns as assigned and to
advise other areas of the University on the development of their campaigns;
o Producing promotional material including writing copy and working with designers;
o Utilisation of social media for marketing purposes;
o Identifying appropriate advertising opportunities, booking advertising, writing the
adverts and organising their production;

Copywriting to meet a range of communications needs, targeting for particular audiences;

To act as the lead person for ensuring CMA compliance across all marketing and
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communications activity undertaken by the department;

Act as a marketing account manager to assigned parts of the University to provide a
gateway to other services offered by the department as well as directly providing marketing
support;

Support the delivery of the broader University marketing strategy as and where required;

Participate in University open days, visit days, offer-holder days and other on-campus
events, as required.

To attend external events such as UCAS fairs as and when required to support the work of
the Recruitment Team – this may involve some travel and overnight stays. This will include
delivering presentations and sessions to a wide range of groups including schools, external
organisations, stakeholder groups etc.

To deliver key projects as assigned to the individual post holder. This could include such
things as the production of the Undergraduate prospectus, updating course information on
third party websites, supporting other internal departments with their marketing needs, e.g.,
conferences.

Update third party websites as assigned;

Develop and deliver Customer Relationship Management (CRM) programmes as required,
contributing to their planning, design and development;

Monitor and report on the impact and effectiveness of marketing activity undertaken;

Work closely with other parts of the Directorate, in particular the PR and Communications
team and the Recruitment team, to identify and follow through on marketing opportunities
for the University;

Plan and prioritise own work to ensure efficient and on time delivery of activities.
Team Work

Work both independently and as part of a variety of teams.
Communication / Documentation



Build relationships with a wide range of staff, students and external individuals to enable
successful delivery of the requirements of this role.
Communicate effectively across a wide range of audiences.
Liaise, establish and maintain positive links with external agencies and providers.
Personal Development / Performance



Demonstrate a commitment to continuing Personal/Professional Development.
Ability to observe and define priorities and timetables in the achievement of strategic and
operational objectives.
Adhere to the University's environmental policy and procedures and seek to promote
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environmental sustainability within area of responsibility.
Equality, Diversity, Health and Safety and Strategy




A strong commitment to the principles and practice of equality and diversity
Thorough understanding and application of the Dignity and Respect Framework
Take reasonable care of the Health and Safety of yourself and that of any other person who
may be affected by your acts or omissions at work.
Co-operate with Keele University in ensuring as far as is necessary, that Statutory
Requirements, Codes of Practice, University Policies and School/Departmental health and
safety arrangements are complied with.
This is not intended as an exhaustive list of duties or a restrictive definition of the post but rather
should be read as a guide to the main priorities and typical areas of activity of the post-holder
These activities are subject to amendment over time as priorities and requirements evolve and
as such it may be amended at any time by the line manager following discussion with the post
holder.
This post is unlikely to meet the relevant criteria to allow the University to issue a Certificate of
Sponsorship. Applications from candidates who require a Certificate of Sponsorship to work in
the UK will be considered against the requirements stated in the recruitment documentation.
Recruitment decisions will be made in accordance with the UK Visas and Immigration guidance.
References
You are asked to provide details of two referees (three if you are applying for an academic or
research post) on your application form, one of which must include your current or most recent
employer. Referees should be able to comment on your work and/or educational background
and may be approached before interview. In providing these details you are giving the
University permission to request personal information about you from your referees, which may
include confirmation of your previous salary, disciplinary and work history.
Please note this appointment is subject to medical clearance and ongoing medical
surveillance by the University Occupational Health provider.
Two Ticks Scheme
Keele University is committed to taking positive steps to employ, keep and
develop the abilities of disabled staff and has been awarded the disability symbol.
We undertake to offer all applicants with a disability and who meet the minimum
essential criteria an interview. If you wish to be considered under this scheme,
please indicate this by selecting ‘Yes’ in the Guaranteed Interview Scheme Section of your
application. You can also provide specific information of any requirements/adjustments you
may require to assist you during the recruitment process within this section.
The information you provide on your application will be forwarded to the recruiting area so that
they may consider whether they can facilitate your requested adjustments. Please note that if
you do not indicate that you wish to be considered under the Two Ticks Scheme in your
application, you will not be considered under this Scheme.
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PERSON SPECIFICATION
Senior Marketing Officer
Criteria
Headings
Essential
Qualifications/ Degree or equivalent in a
Education/
related subject.
Training
Evidence of continuing
professional development
in the marketing and/or
communications field.
Experience
Evidence of significant
prior experience in a
broad based marketing
role.
Significant experience of
designing and delivering
operational marketing
plans.
Evidenced
by
Desirable
A
CIM or similar
qualification
Evidenced
by
A
A
A, I
Previous experience
of working in higher
education in a
marketing role.
A, I
A, I
Previous experience
of marketing to young
people.
A, I
A, I
Experience of working
with CMA guidelines
A, I
Significant experience of
working both
independently and as part
of a broader team.
A, I
Significant experience of
producing high quality
marketing materials.
A,I
Experience of utilising
integrated multi-channel
marketing techniques to
build and deliver
successful campaigns.
A, I
Evidence of successful
achievement of marketing
targets.
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Skills/
Aptitudes/
Competences/
Ability to be creative and
innovative.
I
Strong organisational
skills.
A, I, T
Ability to deliver to
deadline.
I
Able to work on own
initiative.
I
Excellent copy writing
skills.
A, I
Able to build effective
working relationships at a
variety of levels.
A, I
Able to prioritise and
manage your own
workload and deliver to
deadline.
A, I
Able to develop an
understanding of
different market and
audience needs and
tailor work to meet
those needs.
Able to think
creatively to develop
content, activities and
solutions.
Able to negotiate with
suppliers and
services providers.
I
I
A, I
Able to give professional
A, I
presentations to large and
small groups of people.
Other
Ability to meet the travel
requirements of the post.
A, I
For full post details please visit: www.keele.ac.uk/vacancies
Keele University employees wishing to apply for this vacancy should login to Employee
Self Service and click on the 'View current vacancies' link.
Closing date for applications: 25 September 2016
Interviews will be held on: 17 October 2016
Post reference: KU00000175
Promoting Equality, Valuing Diversity.
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