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Senior Marketing Officer Job Description School/Ri/Directorate: Marketing and Communications Directorate Responsible to: Deputy Director of Marketing Responsible for: Grade: Grade: 6 Incremental Scale: Yes Starting Salary: £25,769 Hours: Full time Role Summary: To provide a broad range of Marketing services to support the needs of the University, and specifically assigned departments and/or faculties. As part of a team of marketing professionals, to coordinate a portfolio of specific tasks, which specifically includes responsibility for co-ordinating the University response to the Competition and Markets Authority (CMA) in relation to pre-entry marketing promotion. Main Duties and Responsibilities: To provide a broad range of Marketing services to the University and specifically to the designated Department or Faculty, including: o Developing project focused marketing plans which link to the marketing strategy; o Lead on the development and delivery of marketing campaigns as assigned and to advise other areas of the University on the development of their campaigns; o Producing promotional material including writing copy and working with designers; o Utilisation of social media for marketing purposes; o Identifying appropriate advertising opportunities, booking advertising, writing the adverts and organising their production; Copywriting to meet a range of communications needs, targeting for particular audiences; To act as the lead person for ensuring CMA compliance across all marketing and 11 May 2017 communications activity undertaken by the department; Act as a marketing account manager to assigned parts of the University to provide a gateway to other services offered by the department as well as directly providing marketing support; Support the delivery of the broader University marketing strategy as and where required; Participate in University open days, visit days, offer-holder days and other on-campus events, as required. To attend external events such as UCAS fairs as and when required to support the work of the Recruitment Team – this may involve some travel and overnight stays. This will include delivering presentations and sessions to a wide range of groups including schools, external organisations, stakeholder groups etc. To deliver key projects as assigned to the individual post holder. This could include such things as the production of the Undergraduate prospectus, updating course information on third party websites, supporting other internal departments with their marketing needs, e.g., conferences. Update third party websites as assigned; Develop and deliver Customer Relationship Management (CRM) programmes as required, contributing to their planning, design and development; Monitor and report on the impact and effectiveness of marketing activity undertaken; Work closely with other parts of the Directorate, in particular the PR and Communications team and the Recruitment team, to identify and follow through on marketing opportunities for the University; Plan and prioritise own work to ensure efficient and on time delivery of activities. Team Work Work both independently and as part of a variety of teams. Communication / Documentation Build relationships with a wide range of staff, students and external individuals to enable successful delivery of the requirements of this role. Communicate effectively across a wide range of audiences. Liaise, establish and maintain positive links with external agencies and providers. Personal Development / Performance Demonstrate a commitment to continuing Personal/Professional Development. Ability to observe and define priorities and timetables in the achievement of strategic and operational objectives. Adhere to the University's environmental policy and procedures and seek to promote 11 May 2017 environmental sustainability within area of responsibility. Equality, Diversity, Health and Safety and Strategy A strong commitment to the principles and practice of equality and diversity Thorough understanding and application of the Dignity and Respect Framework Take reasonable care of the Health and Safety of yourself and that of any other person who may be affected by your acts or omissions at work. Co-operate with Keele University in ensuring as far as is necessary, that Statutory Requirements, Codes of Practice, University Policies and School/Departmental health and safety arrangements are complied with. This is not intended as an exhaustive list of duties or a restrictive definition of the post but rather should be read as a guide to the main priorities and typical areas of activity of the post-holder These activities are subject to amendment over time as priorities and requirements evolve and as such it may be amended at any time by the line manager following discussion with the post holder. This post is unlikely to meet the relevant criteria to allow the University to issue a Certificate of Sponsorship. Applications from candidates who require a Certificate of Sponsorship to work in the UK will be considered against the requirements stated in the recruitment documentation. Recruitment decisions will be made in accordance with the UK Visas and Immigration guidance. References You are asked to provide details of two referees (three if you are applying for an academic or research post) on your application form, one of which must include your current or most recent employer. Referees should be able to comment on your work and/or educational background and may be approached before interview. In providing these details you are giving the University permission to request personal information about you from your referees, which may include confirmation of your previous salary, disciplinary and work history. Please note this appointment is subject to medical clearance and ongoing medical surveillance by the University Occupational Health provider. Two Ticks Scheme Keele University is committed to taking positive steps to employ, keep and develop the abilities of disabled staff and has been awarded the disability symbol. We undertake to offer all applicants with a disability and who meet the minimum essential criteria an interview. If you wish to be considered under this scheme, please indicate this by selecting ‘Yes’ in the Guaranteed Interview Scheme Section of your application. You can also provide specific information of any requirements/adjustments you may require to assist you during the recruitment process within this section. The information you provide on your application will be forwarded to the recruiting area so that they may consider whether they can facilitate your requested adjustments. Please note that if you do not indicate that you wish to be considered under the Two Ticks Scheme in your application, you will not be considered under this Scheme. 11 May 2017 PERSON SPECIFICATION Senior Marketing Officer Criteria Headings Essential Qualifications/ Degree or equivalent in a Education/ related subject. Training Evidence of continuing professional development in the marketing and/or communications field. Experience Evidence of significant prior experience in a broad based marketing role. Significant experience of designing and delivering operational marketing plans. Evidenced by Desirable A CIM or similar qualification Evidenced by A A A, I Previous experience of working in higher education in a marketing role. A, I A, I Previous experience of marketing to young people. A, I A, I Experience of working with CMA guidelines A, I Significant experience of working both independently and as part of a broader team. A, I Significant experience of producing high quality marketing materials. A,I Experience of utilising integrated multi-channel marketing techniques to build and deliver successful campaigns. A, I Evidence of successful achievement of marketing targets. 11 May 2017 Skills/ Aptitudes/ Competences/ Ability to be creative and innovative. I Strong organisational skills. A, I, T Ability to deliver to deadline. I Able to work on own initiative. I Excellent copy writing skills. A, I Able to build effective working relationships at a variety of levels. A, I Able to prioritise and manage your own workload and deliver to deadline. A, I Able to develop an understanding of different market and audience needs and tailor work to meet those needs. Able to think creatively to develop content, activities and solutions. Able to negotiate with suppliers and services providers. I I A, I Able to give professional A, I presentations to large and small groups of people. Other Ability to meet the travel requirements of the post. A, I For full post details please visit: www.keele.ac.uk/vacancies Keele University employees wishing to apply for this vacancy should login to Employee Self Service and click on the 'View current vacancies' link. Closing date for applications: 25 September 2016 Interviews will be held on: 17 October 2016 Post reference: KU00000175 Promoting Equality, Valuing Diversity. 11 May 2017