Download Digital and Social Media Marketing Programme

LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION
Loyola Campus, Chennai.
MANAGEMENT DEVELOPMENT
PROGRAMMES
Digital and Social Media Marketing
Programme
Programme Facilitator
Kiruba Shankar
CEO, Business Blogging
Schedule
Dates – 3rd and 4th March, 2017.
Venue – Hotel Residency Towers, Chennai
Digital and Social Media Marketing Programme
Introduction
The Digital and Social Media Marketing programme is designed to offer Senior Executives in
General Management , IT Professionals, Corporate Communications/ Public Relations and Sales
& Marketing a practical hands on approach to leveraging the power of Digital and Social
media.
The Internet is now encroaching core business activities such as new product design, advertising,
marketing and sales, creation of word-of-mouth and customer service. It is fostering newer kinds
of community-based business models. There is a lot of economic value accruing from the
content generated in spaces mediated by social media. There are tangible means for monetization
of content through newer forms of online advertising and interactive marketing tools on the
mobile web. These processes are just beginning and will have enormous impact on our activities
and the way we relate to people and organizations. Traditional marketing has always been about
the 4Ps: Product, Price, Place, and Promotion. This course will examine how the digital
revolution has transformed all of the above, and augmented them with the 5th P of Participation
(by consumers).
Through a combination of case study analysis, lecture, project work, and simulations,
participants develop expertise in social media planning, campaign management, and analysis to
craft an authentic and effective "voice" for their organizations and communities.
This programme provides an analysis of how to think from a customer’s point of view and a
framework to help you design digital and social strategies for the business.
The Programme Content includes, the what and how of
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Overview of Inbound (Online) vs. Outbound (Traditional) Marketing
Converting Visitors to Leads & Leads to Buyers – Sales Funnels, Email Marketing and
More
Keyword Research & Search Engine Optimization
Content Marketing – The Foundation of Online Marketing
Marketing on Google:
o Using Ad words and Google+ Local
o Banner Ads, Mobile Marketing, Publicity and PR
o Influencer Marketing
Developing a Cohesive Marketing Strategy
Reputation Management - How to Manage Your Online Reputation
Social Media –
o Making the Most of Facebook & Twitter
o The Power of LinkedIn & Pinterest
o Podcasting, Video, and Other Social Tactics
o Developing a Social Media Plan & Measuring Results
Google Analytics – Importance of measurement metrics
o Tips & Tools to Manage, Monitor & Measure Online Marketing
Thought Leadership and How to Build a Powerful Personal Brand.
Programme materials and readings
All required materials will be provided in class or via online access. The Faculty will also
recommend other resources that participants may choose to purchase or use.
Programme Prerequisites
Participants are required to bring with them their specific expectations from the programme and
the likely areas for application to their businesses. This will help them to leverage the learnings
from the programme better.
Learning Objectives
“Making the business digital and social media savvy”
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Use of digital and social media platforms, tools and techniques to improve marketing and
sales reach.
Differences between inbound (online) and outbound (traditional) marketing
Best practices for developing a website that meets business goals and is optimized to
rank in search engines.
Understanding current trends and popular platforms used in online and social media
marketing and the ability to stay contemporary
Best t practices for using various social media for business purposes
Measurement website and social media performance
About the Faculty
Kiruba Shankar is the CEO of Business Blogging, a leading social media
consulting firm. He has been consultant for leading brands such as Dominos
Pizza India, IBM, British Council India, Murugappa Group, Club Mahindra
and Sterling Holidays.
He is a Professor of Digital Marketing and has taught at various business
schools in and around Chennai. He has lectured on Social Media at IIM
Kozhikode, IIM Bangalore, IIT Madras and Asian College of Journalism.
Prior to his entrepreneurship role, he was Associate Director of Sulekha.com and a senior
manager at Sify. He has authored 5 books: ‘Copy Right and Left: Understanding Creative
Commons’, ‘Wikipedia – A Beginner’s Guide’, ‘Crowdsourcing Tweet’, ‘Unconference‘and
‘First Book’.
He has been a technology columnist at The Hindu Business Line, The New Indian Express,
Business Standard and Financial Express. He is a professional podcaster and hosts Kiruba.TV
where he interviews global achievers. Business World magazine once ranked his blog
Kiruba.com as one of India’s top blogs.
Programme Schedule and Fees
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Date: 3rd & 4th March 2017
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Venue: Hotel Residency Towers, T Nagar, Chennai
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Course Fee: Rs. 22,000 plus Service Tax
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Last date for Nomination – 25th February 2017
For Further Enquiries
R.S.Sathya Saminadan
Manager, Management Development Centre
Loyola Institute of Business Administration (LIBA),
Loyola College Campus, Chennai - 600034.
T): (91) 44 28177231 / 96000 49200 ||
[email protected]
MANAGEMENT DEVELOPMENT CENTRE
Nomination Form
Programme Title
Name of the participant
Organization
Job Title
Email Id
Mobile No
Authorised Signatory & Company Seal
(In case of Self Nomination Company Seal is not required)
Note: Please return the Completed Nomination Form along with the Fees to
Mr. R.S.Sathya Saminadan
Manager - Management Development Centre (MDC)
Loyola Institute of Business Administration (LIBA),
Loyola Campus, Chennai - 600034.
(T): (91) 44 28177231 || (M) 96000 49200
(E) [email protected]