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ประสบการณ์ ด้านการบุกตลาดอินเดีย
โดย คุณเฉลิมพล ฮุนพงษ์ สิมานนท์
ผูจ้ ดั การอาวุโสฝ่ ายขายต่างประเทศ
บริ ษทั เอสซีจี พลาสติกส์ จากัด (เครื อซิเมนต์ไทย)
Agenda
A. SCG Background
B. India Overview
C. How to do business?
D. Culture & Business Tips
A. SCG Business Structure
Core Business of
SCG
Other Business
of SCG
SCT Office in Mumbai and Chennai
SCT Co., Ltd. (Mumbai Office)
Khun Thananan Phunnakhet
405, Midas, Sahar Plaza
Andheri Kurla Road Andheri (E), Mumbai -59
Tel: +91 22 4005 6327 to 9
Fax: +91 22 4005 6326
Mobile: +91 9920 412498
Email: [email protected]
SCT Co., Ltd. (Chennai Office)
Khun Akkharaphon Tipphayawong
Jeyamkondar Bldg Fat No.4-B, 4th Floor
#12 Murray’s Gate Rd., Alwarpet, Chennai 600018
Tel: +91 44 4232 8880
Fax: +91 44 4232 8881
Mobile: +91 9840 955579
Email: [email protected]
B. India Demographic Data
Country
Region
India
West Asia (WA)
Population
1.12 Billion (July 2007 est)
Religion
Hindu 80.5%
Muslim 13.4%
Christian 2.3%
Sikh 1.9%
Other 1.8%
Language
Literacy
Capital City
Government
The official language is Hindi
English
New Delhi
Federal Republic
Independence
15 August 1947
GDP
Inflation
9.4% (2006, est.)
6.2% (2006, est.)
National
Holiday
Unemployment
Currency
Currency
Indian Rupee (INR)
Exchange Rate
VAT
Major Import
12.5%
Crude oil, machinery, gems,
fertilizer, chemicals
Interest Rate
Major Export
Source: CIA The World Fact book
www.cia.gov/library/publications/the-world-factbook
Area
Time
Difference
Opening Hours
Electricity
Legal System
3,287,590 sq km
(slightly more than one-third the size of
US)
Winter – GMT +5.5 hrs
Summer – GMT +4.5 hrs
Office: Mon–Fri, 10:00 – 16:00
Sat, 10:00 – 15:00
Banks: Mon-Fri, 10:00 – 14:00
Sat, 10:00-12:00
Government: Mon – Fri, 10:00-17:00
Shops: Mon-Sat, 10:00-19:00
61%
Male 73.4% Female 47.8%
220 Volts
English Common Law
Republic day 26 January
7.8% (2006, est.)
The Rupee
1 rupee = 100 paise
1 Lakh = 100,000 rupees
1 Crore = 100 Lakhs = 10 million rupees
39.305 INR = 1 USD
1.3256 INR = 1 Baht
8.5%
Textile goods, gems and jewelry,
engineering goods, chemicals, leather
manufactures
C. How to find new customers?
•
Major Cities to Focus
(Mumbai, New Delhi, Calcutta, Chennai & Bangalore)
•
Internet / Web
•
Exhibition / Fair
•
SCG Networks / Government Support
Internet / Web Site
Business information
www.ficci.com (Indian Chamber of Commerce)
www.tradefair.jimtrade.com
www.alibaba.com
www.indianyellowpages.com
www.eindiabusiness.com
www.tradeindia.com
General information
www.cia.gov/library/publications/the-world-factbook/geos/in.html
www.incredibleindia.org
www.businessworld.in
www.timesofindia.com
Popular websites
www.rediff.com/
www.samachar.com/
www.indiatoday.digitaltoday.in
Business to India
1.
Channel
You must need more than one channel or agent to cover the
whole country
2.
PPSP
Price --- Pix ---Sample ---Price
3.
Details and paperwork
Make sure it is accurate! Sort out all the detail in advance such
as contracts, payment terms and intellectual property rights
4.
Branding
Carrier Routing & Major Cities to Focus
There are 3 main seaports to focus:
Nhava Sheva, Chennai, Calcutta
NHAVA SHEVA
CALCUTTA
CHENNAI
LAEM CHABANG
Banking and Payment
1.
Reliable local India bank
- Bharat Overseas Bank (now Indian Overseas Bank)
- Bank of India
- Bank of Baroda
- State Bank of India
- ICICI Bank
2.
Payment term
- Frequently, need L/C 90 days
- T/T portion is acceptable sometimes (T/T 30/70)
- Commission for Agent is normal (% or fixed in USD/unit
D. Cultural Tips
•
Know the culture, Get the business
•
Hindu don’t take beef, Muslim don’t take pork, fish and
lambs are the safe choice
•
Avoid shake hands, touch or sit close or next to a woman
•
Religious and Family oriented
•
Topics to discuss: Sports, Culture, Family, World Economy
Topics to avoid: Poverty, Politics
Doing Business in India
•
Indians love information
•
They are hungry for business
•
Business cards – Take plenty / Prepare Nice Presentation
•
Introductions – Talk to the most senior person first-often the
oldest one there
•
Negotiating – Be patient
•
Body language – A smile may not mean Yes!
•
Punctuality is ?? // Always reconfirm the Appointment
Thank you for your attention
ต้องการสอบถามข้อมูลเพิ่มเติม ติดต่อได้ที่
เฉลิมพล ฮุนพงษ์สิมานนท์
บริ ษทั เอสซีจี พลาสติกส์ จากัด (ในเครื อซิเมนต์ไทย)
Email: [email protected]