Download 1795334 Marketing Assistant, JSPS - ATS

Job Summary & Person Specification
Job Title:
Marketing Assistant
Job Ref No:
HCC1795334
Department:
Culture, Communities and Business Services
Branch / Section:
Marketing
Grade:
D
Job Purpose:
Support the Senior Marketing Executives with the production of promotional
material and advertising revenue schemes to ensure the effective promotion of
Hampshire County Council Culture, Communities and Business Services (CCBS)
areas including Countryside, Libraries and Outdoor Service.
Main Responsibilities:
•
Support Senior Marketing Executives to formulate, develop, implement
and evaluate marketing strategies for CCBS Services as required.
•
Provide marketing support to CCBS sites and Services as required, to
ensure marketing at local level is targeted effectively towards increasing
and broadening participation and generating increased income.
•
Advise and assist Officers and partners on the use of appropriate
marketing tactics for target audiences, including campaign tracking, to
ensure that specific marketing campaigns achieve maximum impact and
are cost effective.
Marketing Materials:
•
Significantly contribute toward the layout, design and publication of
marketing materials, as directed by Senior Marketing Executives including
copy writing, editing and proof reading.
•
Develop appropriate content for a variety of other marketing channels,
specifically digital channels, to communicate to customers.
•
Update a variety of social media accounts, utilising both communications,
PR and marketing expertise for the successful delivery of campaigns.
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Income Generation
•
Provide marketing support as directed by senior marketing executives to
CCBS sites and Services as required, to ensure marketing at local level is
targeted effectively towards increasing and broadening participation and
generating increased income.
•
Respond to reactive requests from sites to produce marketing materials
for smaller scale events and initiatives in order to drive ticket
sales/attendance. Responsibility for producing copy and sourcing imagery
and briefing in house design team to produce the necessary materials.
General Support:
•
Assist with the organising of exhibitions and events.
•
Contribute to the success of CCBS’s marketing requirements by taking a
flexible approach and by covering other roles when necessary.
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Person Specification:
Essential
Qualifications
•
Experience working within a marketing environment or relevant
qualification
Desirable
Qualifications
•
N/A
Essential
Knowledge,
Skills and
Experience
•
Excellent organisational skills, able to prioritise work under
pressure and maintain accuracy while meeting strict deadlines
•
Evidence of ability to work to and meet, tight deadlines
•
Awareness of the use of technology relating to internal and
external communications and marketing
•
Ability to fulfil travel requirements of the role
•
Proof reading skills/eye for detail
•
Good communication skills
•
Ability to work on own initiative
•
Confidence, tact and diplomacy when dealing with customers,
marketing agencies, suppliers and staff at all levels
•
Flexibility to meet workload commitments/deadlines and to
respond quickly to meet urgent demands for communications in
a crisis
•
Experience in a marketing, PR or communications environment
•
Experience in working with digital marketing channels
•
An understanding of social media and its use in marketing
Desirable
Knowledge,
Skills and
Experience
Working Conditions:
The following section provides an outline of the working conditions that may be
encountered in this role.


Display Screen Equipment user
Driving: Own vehicle for work purposes
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The information contained in this document is meant for the purpose of recruitment and
selection only. A copy of the formal Role Profile that has been used to evaluate the pay
and grade information for this post using the Hay Evaluation Tool is available on request
from the IBC Recruitment Team on 0300 555 0223. Please quote: Role Profile Title –
Marketing Officer - PBRS / Role Profile Reference Number - 01757
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