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Further Particulars This document includes information about the role for which you are applying and the information you will need to provide with the application. 1. Role details Vacancy reference: 11302 Job title: Marketing Manager - Insight Reports to: Senior Marketing Manager – Strategy, Brand & Insight Salary: £38,511 - £45,954 Terms and conditions: Academic-Related Grade: 8 Duration of post: Permanent Working hours: Full-time Location: Milton Keynes Closing date: Thursday 20th August 2015, midday Type of application form accepted: Short Number of referees required: Three Unit recruitment contact: Karen Ralley Human Resources HRG158 Issue 2 January 2010 Page 1 of 6 2. Summary of duties The role holder is a specialist manager in the Marketing Strategy, Brand and Insight team within the Marketing Unit with responsibility for enabling the University to meet its business targets though the development and implementation of The Open University marketing and brand strategy and providing credible and actionable insights (market and marketing). This core member of The Open University Marketing Unit provides a top quality research and insight service and collaborates effectively with senior managers of stakeholder groups (eg colleagues in the MU, University Faculty Heads, Directors, Relationship Managers, Communications Unit, Strategy Office, Business Development Unit, and Student Services). The post holder is responsible for delivery of key team objectives as detailed in the Marketing Unit Plan. STRATEGY Support the Head of Marketing - Strategy, Brand and Insight in the creation and implementation of the annual and long-term marketing and brand strategies BRAND Provide data and/or research support as required for The Open University Brand Health Monitor CUSTOMER PROPOSITION DEVELOPMENT Work with Proposition, Relationship Management and Customer Engagement teams to develop Undergraduate and Postgraduate proposition strategies Proactively identify customer and market opportunities from ongoing work – drawing conclusions from across research activity, communicating recommendations to relevant parties and spearheading the development of initiatives INSIGHT AND RESEARCH Play a key role in driving the strategic brand and insights agenda across the wider Open University, acting as the customer champion and ensuring that credible insights are at the heart of all strategic activity Production and maintenance of insights, competitor, customer, market and other research collateral, ensuring relevant research is constantly refreshed and readily available Provision of research and insights services for wider University strategic projects as required Regular reporting on KPI’s (HESA, PEST etc) Bespoke research projects as required Manage the up-keep of The Open University research and insights dashboard and library Keep up-to-date with developments in consumer and sector research, pioneer innovation through new ways of working. Develop specific research briefs for internal and external commissions, employing the most up-to-date methods, delivering ad hoc projects in line with the wider needs of The Open University RELATIONSHIP MANAGEMENT Establish relationships with key University stakeholders, leveraging these to influence successfully strategy and decision-making Be the central ‘go-to’ and key support for senior managers within the MU, providing the Human Resources HRG158 Issue 2 January 2010 Page 2 of 6 right information made available at the right time Participate in cross function working groups, representing the Marketing Strategy, Brand and Insights team as appropriate Develop and nurture relationships with external research suppliers and key marketing agencies to ensure delivery to the highest quality standards MARKET ANALYSIS Support interpretation of market trends data (eg HESA data) highlighting issues and making recommendations as appropriate Maintain a good knowledge of the competitor set and communicate relevant market developments taking appropriate action as needed RISK AND ISSUE MANAGEMENT Proactively identify risks and issues in respect of achieving targets Proactively and collaboratively perform root cause analysis and identify mitigation actions and/or resolutions Document effectively COMMUNICATIONS Forges and nurture strong working relationships with key managers across The Open University providing support and challenging where appropriate Work collaboratively with Marketing and other colleagues to ensure alignment with University, Marketing Unit and related business objectives Build and develop positive relationships with stakeholders to ensure buy-in and actionable proposals and recommendations LEADERSHIP Provide leadership for staff and motivate them to generate best in class analysis and recommendations Lead by example and create a clear and positive internal profile for the area Lead the development of an engaged, skilled and motivated team, and support and encourage their on-going personal development Ensure performance issues are identified and proactively managed to resolution Champion and lead the drive for excellence in marketing within the team TEAM AND STAFF DEVELOPMENT Ensure the professional and personal development and well-being of managed staff Ensure the effective working of the team Set objectives and conduct appraisals for all team members and regularly review progress Ensure the annual review of training and development needs of all sub-unit staff is conducted through the appraisal and personal development planning processes with adequate monitoring and management of delivery 3. Person specification CRITERIA ESSENTIAL Education, qualifications and training DESIRABLE A relevant degree or equivalent higher education qualification A relevant professional marketing Human Resources HRG158 Issue 2 January 2010 Page 3 of 6 CRITERIA ESSENTIAL DESIRABLE qualification in research and/or marketing (eg CIM diploma) Knowledge, work and other relevant experience Personal capabilities and qualities Experience in a brand marketing or insight role within a large consumer-facing organisation or equivalent experience gained within an agency environment Substantial experience of generating market intelligence and insights (using research, numerical and statistical data) to inform strategic decision making in a large and complex organisation Experienced in teams involved in the creation of marketing strategy using actionable insights to shape successful plans Evidence of involvement in developing highly successful brand and marketing strategy for a major brand Able to demonstrate insight development to support development and implementation of new products, services and business plans in a comparable complex business environment Evidence of ability to set priorities and exercise judgment within the area of responsibility Proven experience of organising a busy and heavy project workload Evidence of ability to manage multiple projects Experience of budget setting and tracking Extensive and effective PowerPoint and Excel skills and ideally Microsoft Project Experience of a large and complex public sector or HE organisation Knowledge and experience of product management tools and techniques used to develop product strategies, preferably within the education sector or alternatively within a comparable industry An experienced insight and research specialist who is passionate about marketing, insight, brands and The Open University and its customers An excellent, all-round people manager with high EQ and interpersonal skills (including strong negotiating and influencing skills) to develop excellent relationships with colleagues and senior stakeholders from across The Open University An inspiring thinker with an analytical approach to problem solving Able to innovate and think out of the box Creator of excellent briefs and reports, Able to set own (and team) objectives Self-reliant and determined approach to Human Resources HRG158 Issue 2 January 2010 Page 4 of 6 CRITERIA ESSENTIAL DESIRABLE duties Outcome and results driven A strong communicator at all levels with excellent communication skills including presentation and written skills to develop and promote business cases and project plans Persuasive and highly credible and able to package and present ideas in a compelling way appropriate to the audience – internal, external and partners High degree of flexibility in attitude to work Leadership competencies Inclusive Team player Fair and consistent in approach Well-developed influencing skills Style and motivations Highly collaborative Passionate about the value of insight, marketing and advertising - an evangelist and ambassador for marketing around the University Enthusiastic about success and performance Resilient and entrepreneurial Dynamic and fast paced Thirst for knowledge - innovative, creative and curious Special working conditions UK and some travel Additional requirements All staff are expected to Undertake any other duties which may be reasonably required Demonstrate a strong commitment to the principles and practice of equality and diversity 4. Role specific requirements e.g. Shift working UK and some travel 5. About the unit/department The Open University Marketing Unit’s role is to build even further on our well-known and respected brand’s reputation as a world leading educator that delivers life-changing learning opportunities and to recruit new students each year. We have 6 teams Human Resources HRG158 Issue 2 January 2010 Page 5 of 6 Acquisition and Brand Marketing Customer Engagement Marketing Strategy, Brand and Insight Business Strategy, Planning and Performance Relationship Management (internal stakeholders eg faculties) Business Services To maintain our successful position in the market we are recruiting experienced and passion marketers to join the team. We need to expand our competency and resources as we strive for ever better performance from our advertising and communications in today’s complex and fascinating marketing environments. Why work for us? We are the UK’s biggest university and a world leader in flexible part-time education, with over 200,000 students. We and the quality of our students’ experience is at the heart of what we do. We are committed to delivering quality and flexible education for all. Our students have rated The Open University in the top five universities for overall satisfaction since the National Student Survey began in 2005. 6. How to obtain more information about the role or application process If you would like to discuss the particulars of this role before making an application please contact Daryl Humphreys on 01908 858344 or email [email protected]. If you have any questions regarding the application process please email [email protected]. 7. The application process and where to send completed applications Please ensure that your application reaches the University by: midday on Thursday 20th August 2015. E-mail your application to: [email protected] Application is by application form, CV and covering letter. We will let you know as soon as possible after the closing date whether you have been shortlisted for interview. Further details on the selection process will also be sent to shortlisted candidates. Applications received after the closing date will not be accepted. Human Resources HRG158 Issue 2 January 2010 Page 6 of 6