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11/7/11 social psychology the study of how people think, feel, & behave in social situations social categorization categorizing people into stereotyped groups based upon their shared characteristics (is done using Implicit Personality Theory) Implicit personality theory assumptions that you have about types of people, traits, & behavior 1 11/7/11 attribution when you try to explain someone’s behavior dispositional cause (internal/personal) situational cause (external) fundamental attribution error (about other people) overestimating role of internal factors & underestimating external factors E.g. car swerving across lanes hyper person at party actor-observer discrepancy (for bad outcomes) you as observer = commit FAE you as actor = blame external factors E.g. arriving late to class 2 11/7/11 self-serving bias you attribute your successes to internal factors but your failures to external factors E.g. skill at snowboarding cooking skill Let’s return to the fundamental attribution error… blaming the victim s/he must have caused it or didn’t take steps to prevent it E.g. - loved one is mistreated at work 3 11/7/11 just world hypothesis people get what they deserve (Why do people believe it?) cognitive dissonance you feel tension when you have two conflicting attitudes increased when behavior contradicts your attitude E.g. procrastination of studying cognitive dissonance How is tension reduced? 1) rationalize behavior 2) If cannot be rationalized, change attitude 4 11/7/11 in-group group to which you belong (in-group bias = tendency to judge in-group favorably & out-group unfavorably) out-group group to which you DO NOT belong (out-group homogeneity effect=tendency to see out-group members all the same) stereotype ethnocentrism Belief that one’s culture or ethnic group is superior to all others 5 11/7/11 conformity when you change in order to fit-in discussion Have you ever done something you didn’t want to do, just because of pressure from others? Asch conformity experiment Would people still conform even if the group opinion was CLEARLY wrong? Asch conformity experiment stimulus line 1 2 3 6 11/7/11 obedience to obey an authority Stanley Milgram’s Obedience Experiment Could a person be pressured by others into committing an immoral act? Stanley Milgram’s Obedience First, survey results: • Most would REFUSE TO OBEY at 150 volts • None would reach 450 volts 7 11/7/11 results survey expectations 35% stopped here actual results 65% all the way altruism helping someone (without expecting a reward) bystander effect a person is LESS likely to help when others are also present Story of Kitty Genovese 8 11/7/11 social loafing working less when working in a group Examples? 9