* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download promotion
Bayesian inference in marketing wikipedia , lookup
Social media marketing wikipedia , lookup
Advertising wikipedia , lookup
Consumer behaviour wikipedia , lookup
Targeted advertising wikipedia , lookup
Product planning wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Advertising management wikipedia , lookup
Marketing research wikipedia , lookup
Neuromarketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Internal communications wikipedia , lookup
Target audience wikipedia , lookup
Sports marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Target market wikipedia , lookup
Marketing strategy wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing plan wikipedia , lookup
Ambush marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Multi-level marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Street marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
\integrated marketing communication (IMC) paid, nonpersonal communication through various media about a business, firm, not-for-profit organization, product, or idea by a sponsor identified in a message intended to inform or persuade members of a particular audience promotion communication between buyers and sellers; the function of informing, persuading, and influencing a consumer’s purchase decision Directions: Promotion This game is played similar to the memory game that you might have played as a child. You may only flip over 2 cards at a time. The goal is to match the correct definition card with the vocabulary word that it belongs to. At the end of the game, the person with the most cards is Created by: Brittany Marshall the winner. institutional advertising promotion of a concept, an idea, a philosophy, or the goodwill of an industry, company, organization, person, geographic location, or government agency promotional mix subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and non personal selling to achieve promotional objectives personal selling interpersonal influence process involving a seller’s promotional presentation conducted on a person-toperson basis with the buyer nonpersonal selling promotion that includes advertising, product placement, sales promotion, direct marketing, public relations, and guerilla marketing – all conducted without being face-to-face with the buyer advertising marketing activities other than personal selling, advertising, guerilla marketing, and public relations that stimulate consumer purchasing and dealer effectiveness sales promotion direct communications, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or Web site visits direct marketing firm’s communications and relationships with its various publics public relations unconventional, innovative, and low-cost marketing techniques designed to get consumers’ attention in unusual ways guerrilla marketing coordination of all promotional activities to produce a unified, customerfocused promotional message