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NEC Group Role Profile ROLE TITLE Marketing Analyst ROLE CODE: Bo0062 DEPARTMENT: Research & CRM BUSINESS UNIT: Corporate ROLE BAND: P & T Band 1 REPORTS TO (JOB TITLE): Research & Analysis Manager NO OF DIRECT REPORTS: None Duties and responsibilities will vary from time to time and the post holder will be expected to perform other such duties that are reasonably comparable. Adhere to Company health, safety and environmental policies at all times. Maintain a safe working environment and ensure your work activities are safe PRIMARY PURPOSE OF THE ROLE: To initiate and deliver analytics projects that will help inform business strategy and marketing campaign activity, with a focus on relating findings to commercial considerations. KEY RESPONSIBILITES: Pro-actively develop analytics programs, based on understanding of the Group’s business requirements. Identify where analytics projects can be beneficial for this business, and propose these to the Research Manager and/or to the relevant Business Unit. Utilise segmentation techniques to identify customer groups for each of the Group’s businesses. Use further insight and analysis to deliver key learnings on each group and make recommendations on how each group can be best exploited. Use campaign management tools to create and execute targeted email campaigns using findings from analysis Utilise other analytical and predictive modelling techniques such as LTV (lifetime value), RFM (recency, frequency, monetary) and regression to further improve the understanding of our customers. Continually review each area of the Groups’ CRM activity (including data acquisition) and use analysis to identify which areas are performing well/poorly. Use initiative and market insight to suggest enhancements to CRM activity ensuring that clear rationale is presented for any suggested change, together with projected commercial and nontangible benefits. Present and explain the results to key stakeholders on the data collected in a straightforward and non-technical manner to ensure complete understanding NEC Group Role Profile Title: Marketing Analyst a thorough Date: October 2012 SKILLS AND EXPERIENCE: A good knowledge of statistical and analysis techniques and their application in a commercial marketing environment Excellent presentational skills of technical content to non technical audiences Strong Microsoft Excel and Microsoft Office skills Experience of database management tools preferable (Alterian, Faststats, Smartfocus or SAS) Attention to detail, and good time management skills required Articulate and confident communicator Line Manager/Head of Dept: HR Business Partner: Date: Profile review date: NEC Group Role Profile Title: Marketing Analyst Julie Eaton / Simon Wigley Emma Burgin March 2015 March 2016 Date: October 2012