Download Travels with Children

Travels with Children
Shannon Morneault
Preparation is essential with children!
• Traveling is increasing throughout the years.
• Used to be for the wealthy by now is affordable enough for everyone.
• This change in economy is causing parents to now have to have extra
preparation for long travels with children.
• Travels with children offers products that will help ease the stress of
travel with children.
• Tip, blogs, comment sections are provided to get customer feedback
and allow customer relationships to grow
How will I make money?
• Sole proprietorship
• The main source of income will be through sales.
• Will encourage clear communication between staff and movement to
ensure profitable company.
Goals, Objectives, Strategies
• Have a profitable 1st year
• Build strong brand name, train employees, have net profit
• Customer Orientated Website
• Positive relations, encourage customer feedback, conduct focus groups,
attract customers to become loyal customers
• Accessible Webpage
• Attract a variety of customers, interactive webpage, abandoned cart
• Effective Advertising.
• Promote brand and products, conduct market research
• Market research to analyze data to see where Advertising is being clicked on more often,
analyze which products are more desirable and use those in Advertising
Competition
• Competition consist of mainly small businesses.
• The only expectations are companies like eBay and Amazon that provide
any product you want.
• My products are unique and will attract customers to my webpage
• Products include soothing lotions, drops, toys to amuse young children,
portable swings/ playpens, play mats with inflatable edges, travel size
water purifiers, bottle warmers, organized travel bags, disposable changing
table pads, travel packs,etc.
• My site will act as a one stop for any parent to come and access whatever
product they want to meet their needs when traveling with children.
Marketing
• There is an increase in this market, traveling with children.
• Families are taking more long trips for vacations with family and
friends, work related, etc.
• Facilities are become more affordable for the average family to travel
• Wifi is used everywhere, and makes it easy to work and travel
• Accommodating for children in airports is starting to occur.
(playrooms)
Price, Product, Place and Promotion
• Price: Prices will vary depending on what product is bought. My
prices will be affordable to attract customers.
• Product: My products will be safe, affordable, and beneficial to
customers. Customized travel packs and unique products will attract
many customers
• Place: Products will be sold online. As the business grows this could
expand to become a store, or products sold, in airports.
• Promotion: Advertising would be bought on other webpage
Value Chain
• My business will have a warehouse with an office area attached, which will
include finance/accounting, human resources, technology development,
etc.
• Target Market: Parents, Grandparents, Guardians, etc.
• Purchase of supplies: Supplies will be bought in bulk from other
companies, with the exception of some unique products that will be made
in the warehouse.
• Market and Sell: I am going have a strong focus on Advertising as the
business starts up and grows.
• Deliver: Products will be shipped from store, using UPS, and sent directly to
customer homes
• After sales service and support: 24 hr call center. Management will anayzle
customer concerns and fix any problems that may arise in timely manor.
Technology hardware, software and security
• Quickbooks: to organize business data about customers, employees,
inventory, etc. 480.00/year
• To help my e-commerce I will use big ecommerce. 960.00/ year
• Hosting: My business will use 1and1hosting. This will help my needs
with storage of business information 120.00/year
• Anit virus: Norton 100.00/ year
• I will have general and cyber liabilities. Cyber liabilities is an extra
layer of protect against fraud and scams. 950.00/ year
SWOT analysis
•
Strengths:
•
Offers products that are unique and will be desirable to the target market.
•
Well managed and organized business that leaves customers satisfied with their product and service, 24 hour telephone service.
•
Products will be cost efficient, and have lower shipping costs compared to similar products.
•
Blogs, tips, comments will encourage customer interaction
•
Weaknesses:
•
Startup costs will be expensive.
•
No brand name, so startup will be slow. People will not recognize my products.
•
No patent, allow other companies to come up with similar products.
•
Opportunities
•
- Plenty of room for growth. My business will start as an online. Future goals might be to expand to a store, or to airports.
•
- New uses for products. Getting customer feed back with allow me to understand what products are desired.
•
- Use of marketing and advertising to boost my business.
•
Threats:
•
-Competition: other companies could create similar products and innovations, for example amazon, eBay.
•
-Seasonal traveling: There are times of the year that people are more likely to travel with children.
•
-Economic slowdowns will slow down the ability for people to travel.
Conclusion
• Travels with Children will provide parents, guardians, and
grandparents essential products to make traveling with young ones
easier.
• The ultimate goal is to satisfy our customer, making their experience
with Travels with Children memorable.
• Products will be affordable, convenient, and exactly what you need to
make your trip less stressful.