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Travels with Children Shannon Morneault Preparation is essential with children! • Traveling is increasing throughout the years. • Used to be for the wealthy by now is affordable enough for everyone. • This change in economy is causing parents to now have to have extra preparation for long travels with children. • Travels with children offers products that will help ease the stress of travel with children. • Tip, blogs, comment sections are provided to get customer feedback and allow customer relationships to grow How will I make money? • Sole proprietorship • The main source of income will be through sales. • Will encourage clear communication between staff and movement to ensure profitable company. Goals, Objectives, Strategies • Have a profitable 1st year • Build strong brand name, train employees, have net profit • Customer Orientated Website • Positive relations, encourage customer feedback, conduct focus groups, attract customers to become loyal customers • Accessible Webpage • Attract a variety of customers, interactive webpage, abandoned cart • Effective Advertising. • Promote brand and products, conduct market research • Market research to analyze data to see where Advertising is being clicked on more often, analyze which products are more desirable and use those in Advertising Competition • Competition consist of mainly small businesses. • The only expectations are companies like eBay and Amazon that provide any product you want. • My products are unique and will attract customers to my webpage • Products include soothing lotions, drops, toys to amuse young children, portable swings/ playpens, play mats with inflatable edges, travel size water purifiers, bottle warmers, organized travel bags, disposable changing table pads, travel packs,etc. • My site will act as a one stop for any parent to come and access whatever product they want to meet their needs when traveling with children. Marketing • There is an increase in this market, traveling with children. • Families are taking more long trips for vacations with family and friends, work related, etc. • Facilities are become more affordable for the average family to travel • Wifi is used everywhere, and makes it easy to work and travel • Accommodating for children in airports is starting to occur. (playrooms) Price, Product, Place and Promotion • Price: Prices will vary depending on what product is bought. My prices will be affordable to attract customers. • Product: My products will be safe, affordable, and beneficial to customers. Customized travel packs and unique products will attract many customers • Place: Products will be sold online. As the business grows this could expand to become a store, or products sold, in airports. • Promotion: Advertising would be bought on other webpage Value Chain • My business will have a warehouse with an office area attached, which will include finance/accounting, human resources, technology development, etc. • Target Market: Parents, Grandparents, Guardians, etc. • Purchase of supplies: Supplies will be bought in bulk from other companies, with the exception of some unique products that will be made in the warehouse. • Market and Sell: I am going have a strong focus on Advertising as the business starts up and grows. • Deliver: Products will be shipped from store, using UPS, and sent directly to customer homes • After sales service and support: 24 hr call center. Management will anayzle customer concerns and fix any problems that may arise in timely manor. Technology hardware, software and security • Quickbooks: to organize business data about customers, employees, inventory, etc. 480.00/year • To help my e-commerce I will use big ecommerce. 960.00/ year • Hosting: My business will use 1and1hosting. This will help my needs with storage of business information 120.00/year • Anit virus: Norton 100.00/ year • I will have general and cyber liabilities. Cyber liabilities is an extra layer of protect against fraud and scams. 950.00/ year SWOT analysis • Strengths: • Offers products that are unique and will be desirable to the target market. • Well managed and organized business that leaves customers satisfied with their product and service, 24 hour telephone service. • Products will be cost efficient, and have lower shipping costs compared to similar products. • Blogs, tips, comments will encourage customer interaction • Weaknesses: • Startup costs will be expensive. • No brand name, so startup will be slow. People will not recognize my products. • No patent, allow other companies to come up with similar products. • Opportunities • - Plenty of room for growth. My business will start as an online. Future goals might be to expand to a store, or to airports. • - New uses for products. Getting customer feed back with allow me to understand what products are desired. • - Use of marketing and advertising to boost my business. • Threats: • -Competition: other companies could create similar products and innovations, for example amazon, eBay. • -Seasonal traveling: There are times of the year that people are more likely to travel with children. • -Economic slowdowns will slow down the ability for people to travel. Conclusion • Travels with Children will provide parents, guardians, and grandparents essential products to make traveling with young ones easier. • The ultimate goal is to satisfy our customer, making their experience with Travels with Children memorable. • Products will be affordable, convenient, and exactly what you need to make your trip less stressful.