The Global Footwear Market: Athletic and non
... Our reports are written by analysts with years of experience as professionals working in the industries that they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our clients. Our reports continue to pr ...
... Our reports are written by analysts with years of experience as professionals working in the industries that they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our clients. Our reports continue to pr ...
Socioeconomic inequalities in adolescent smoking behaviour
... socioeconomic status and the degree of access to tobacco outlets is believed to influence adolescent smoking behaviour. In New Zealand analysis of this type has mainly focused on adult smoking behaviour and the effect of tobacco outlet access is as yet unstudied. This study examines the effect of ne ...
... socioeconomic status and the degree of access to tobacco outlets is believed to influence adolescent smoking behaviour. In New Zealand analysis of this type has mainly focused on adult smoking behaviour and the effect of tobacco outlet access is as yet unstudied. This study examines the effect of ne ...
With a Little Help from my Enemy: Comparative
... also the court’s verdict. There, if the incumbent sues the entrant, consumers can update their beliefs on quality after the court’s ruling. This updating represents a second channel through which the presence of comparisons modi…es the signaling mechanism. In this case the court’s precision is parti ...
... also the court’s verdict. There, if the incumbent sues the entrant, consumers can update their beliefs on quality after the court’s ruling. This updating represents a second channel through which the presence of comparisons modi…es the signaling mechanism. In this case the court’s precision is parti ...
ERSTE GROUP BANK AG Annual Financial Report 2008
... China, which is also a leading exporter and the world’s leading creditor nation, could not escape a substantial economic deceleration and growing unemployment. Naturally, this synchronous slowdown led to growing concerns about the impact of the global financial crisis on our home market Central and ...
... China, which is also a leading exporter and the world’s leading creditor nation, could not escape a substantial economic deceleration and growing unemployment. Naturally, this synchronous slowdown led to growing concerns about the impact of the global financial crisis on our home market Central and ...
PACER INTERNATIONAL INC (Form: 424B4
... sales representing 75% of our total revenues. According to Armstrong & Associates, total expenditures managed by third party logistics service providers in North America exceeded $65 billion in 2002 and grew at a compounded annual rate of approximately 14% between 1997 and 2002. We believe our size, ...
... sales representing 75% of our total revenues. According to Armstrong & Associates, total expenditures managed by third party logistics service providers in North America exceeded $65 billion in 2002 and grew at a compounded annual rate of approximately 14% between 1997 and 2002. We believe our size, ...
Persuasive Advertising with Sophisticated but
... positive recollections and some consumers having negative recollections. The likelihood of having a positive recollection is an increasing function of quality thus recollections reveal some information about product quality. Furthermore, the firm may engage in persuasive advertising to increase the ...
... positive recollections and some consumers having negative recollections. The likelihood of having a positive recollection is an increasing function of quality thus recollections reveal some information about product quality. Furthermore, the firm may engage in persuasive advertising to increase the ...
Informative Advertising: An Alternate Viewpoint and Implications
... product market. In section 5, we discuss the implications of reductions in the cost of advertising on total welfare. In section 6, we present an analysis of how the targeting of advertising affects the relationship between advertising levels and pricing under different conditions of differentiation. ...
... product market. In section 5, we discuss the implications of reductions in the cost of advertising on total welfare. In section 6, we present an analysis of how the targeting of advertising affects the relationship between advertising levels and pricing under different conditions of differentiation. ...
Goodwill and dynamic advertising strategies | SpringerLink
... Our empirical study is performed on a dataset from the liquid detergent market where firms extensively use TV advertisements to push sales. We estimate a variety of models and confirm our conjecture that goodwill level is an important driver of advertising activity. We provide some new insights on h ...
... Our empirical study is performed on a dataset from the liquid detergent market where firms extensively use TV advertisements to push sales. We estimate a variety of models and confirm our conjecture that goodwill level is an important driver of advertising activity. We provide some new insights on h ...
A Theory of Combative Advertising
... other conditions, generate pro-competitive effects. Many studies show that advertising exposure has a favorable effect on consumer preferences towards the advertised product, and that the consumer response to advertising is concave (Winter 1973, Simon and Arndt 1980, Vakratsas and Ambler 1999). This ...
... other conditions, generate pro-competitive effects. Many studies show that advertising exposure has a favorable effect on consumer preferences towards the advertised product, and that the consumer response to advertising is concave (Winter 1973, Simon and Arndt 1980, Vakratsas and Ambler 1999). This ...
Retail Banking - Models, Strategies, Performances and the
... JP Morgan Chase provides consumer banking through more than 2600 bank branches and 280 mortgage offices and through relationships with 15600 auto dealerships and 2500 schools and universities. 11000 branch sales people offer different products and 1500 mortgage officers provide home loans with a foo ...
... JP Morgan Chase provides consumer banking through more than 2600 bank branches and 280 mortgage offices and through relationships with 15600 auto dealerships and 2500 schools and universities. 11000 branch sales people offer different products and 1500 mortgage officers provide home loans with a foo ...
Advertising: strong force or weak force? - SUrface
... But there is at least one aspect of advertising about which there is little dispute: it accounts every year for very large quantities of money. In 1988, more than $70 billion was spent in the United States on advertising in the main media alone (newspapers, magazines, television, radio, and billboar ...
... But there is at least one aspect of advertising about which there is little dispute: it accounts every year for very large quantities of money. In 1988, more than $70 billion was spent in the United States on advertising in the main media alone (newspapers, magazines, television, radio, and billboar ...
is store flyers competitive advertising harmful for manufacturers and
... who find that the number of competing brands has a negative effect on memory, due to interference. Interference is “the process by which our ability to recollect some information is hindered by our exposure to some other information” (Kumar, 2000, p. 155). Learning new information about a stimulus m ...
... who find that the number of competing brands has a negative effect on memory, due to interference. Interference is “the process by which our ability to recollect some information is hindered by our exposure to some other information” (Kumar, 2000, p. 155). Learning new information about a stimulus m ...
The Predator Preventer Manual
... Warning: The Predator Preventer LLC cannot be held responsible for damage or injury that may occur as a result of the improper or misuse of The Predator Preventer system. The Predator Preventer LLC cannot be held responsible for the unpredictability of wild animals including, but not limited to any ...
... Warning: The Predator Preventer LLC cannot be held responsible for damage or injury that may occur as a result of the improper or misuse of The Predator Preventer system. The Predator Preventer LLC cannot be held responsible for the unpredictability of wild animals including, but not limited to any ...
NBER WORKING PAPER SERIES
... of rebates and discounts) received by the brand and generic manufacturers. These rebates and discounts can be substantial, in some cases larger than the amount that consumers actually pay.12 Starting from the 50 most prescribed molecules in May 2013 we used information from the FDA’s Orange Book to ...
... of rebates and discounts) received by the brand and generic manufacturers. These rebates and discounts can be substantial, in some cases larger than the amount that consumers actually pay.12 Starting from the 50 most prescribed molecules in May 2013 we used information from the FDA’s Orange Book to ...
PDF
... supply in which individual farmers are free to choose production levels at the point where their marginal cost (including the opportunity costs of all resources) equals the farm price net of the levy. This rules out much of the literature on brand advertising where the advertiser also is able to res ...
... supply in which individual farmers are free to choose production levels at the point where their marginal cost (including the opportunity costs of all resources) equals the farm price net of the levy. This rules out much of the literature on brand advertising where the advertiser also is able to res ...
Measurement of Advertising Effectiveness
... In the 1970s a third phase emerges. Advertisers and research institutes see the need to address the effectiveness of a campaign as a whole and not element by element. The main contribution in this respect is done, in 1976, by the Millward Brown institute. This company sets forth the study called Adv ...
... In the 1970s a third phase emerges. Advertisers and research institutes see the need to address the effectiveness of a campaign as a whole and not element by element. The main contribution in this respect is done, in 1976, by the Millward Brown institute. This company sets forth the study called Adv ...
ABN AMRO Creditcard Application Form
... - carrying out general and targeted marketing activities in order to establish, maintain and/or expand customer relationships; - safeguarding the security and integrity of the sector, including combating, preventing and detecting attempted or actual criminal and other acts against the Bank, its cust ...
... - carrying out general and targeted marketing activities in order to establish, maintain and/or expand customer relationships; - safeguarding the security and integrity of the sector, including combating, preventing and detecting attempted or actual criminal and other acts against the Bank, its cust ...
The Distribution of Subsidized Agricultural Credit
... institutions Ð such as co-operatives Ð that facilitate access. If it can be established that greater access (measured ex-post) does indeed lead to more credit for a given crop, then from a policy perspective it would be valuable to know which factors were most important in facilitating access. At th ...
... institutions Ð such as co-operatives Ð that facilitate access. If it can be established that greater access (measured ex-post) does indeed lead to more credit for a given crop, then from a policy perspective it would be valuable to know which factors were most important in facilitating access. At th ...
Incentives to Advertise and Product Differentiation
... What we call the "branding effect" occurs when advertising allows a producer to increase sales at the expense of producers of closely related products. Given that each consumer has a fured budget for the industry's products, this branding is a consequence of the adding-up condition described in Basm ...
... What we call the "branding effect" occurs when advertising allows a producer to increase sales at the expense of producers of closely related products. Given that each consumer has a fured budget for the industry's products, this branding is a consequence of the adding-up condition described in Basm ...
PIRG: Mistakes Do Happen: Credit Report Errors Mean Consumers
... TRW) admitted to garbling the credit reports of each and every one of the 3,000 residents of Norwich, Vermont, falsely claiming every citizen had failed to pay property taxes. A 1991 Consumers Union study found that 19% of credit reports it surveyed contained errors that might cause the denial of c ...
... TRW) admitted to garbling the credit reports of each and every one of the 3,000 residents of Norwich, Vermont, falsely claiming every citizen had failed to pay property taxes. A 1991 Consumers Union study found that 19% of credit reports it surveyed contained errors that might cause the denial of c ...
Evaluating Advertising Effectiveness
... to confirm or refute the findings from this paper. Advertising is very product and industry specific, and this makes it hard to compare between the effectiveness of advertising campaigns. One of the banking sector’s specific characteristic is that research analyzing banks’ marketing campaigns are pu ...
... to confirm or refute the findings from this paper. Advertising is very product and industry specific, and this makes it hard to compare between the effectiveness of advertising campaigns. One of the banking sector’s specific characteristic is that research analyzing banks’ marketing campaigns are pu ...
annual report 2004
... change with speed is like a reflex action for us, something that's intrinsic to the organization's culture. Using our expertise, we try and develop new technologies as rapidly as possible. What helps us achieve speed is our decentralized yet cohesive organizational structure that makes it easy to ta ...
... change with speed is like a reflex action for us, something that's intrinsic to the organization's culture. Using our expertise, we try and develop new technologies as rapidly as possible. What helps us achieve speed is our decentralized yet cohesive organizational structure that makes it easy to ta ...
PDF
... replicating sales test of a new product in high, middle and low income areas; or to test sales response of two or more levels of advertising at two or more levels of another promotional activity would allow the researcher to appraise the overall response of test, as well as the response for subunits ...
... replicating sales test of a new product in high, middle and low income areas; or to test sales response of two or more levels of advertising at two or more levels of another promotional activity would allow the researcher to appraise the overall response of test, as well as the response for subunits ...
PDF
... Copyright 2010 by Joshua Berning. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. ...
... Copyright 2010 by Joshua Berning. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. ...
PDF
... product, priced below branded products. The other conflicting issue about private label products is who actually makes them. In some cases the retail stores produce and market their own line of private label products or deal with a completely independent processor to produce the products. In other c ...
... product, priced below branded products. The other conflicting issue about private label products is who actually makes them. In some cases the retail stores produce and market their own line of private label products or deal with a completely independent processor to produce the products. In other c ...