Download Business 8 - UBC Blogs

Who Am I
Mr. Vatougios
Mr. Vatougios
What I Expect
 Respect. For all
people, students &
teachers.
 Be on time, get a
late slip from the
office.
 Not to go to the
bathroom every 5
min. 20-20 Rule.
The first 20 & last
20 of class you
can’t go.
For Notes
You can find my notes at
UBC Blogs under my
name: Mr Vatougios
https://blogs.ubc.ca/mrv
atougios/
I don’t want you to copy
down my notes in class,
but I do want you to
learn how to add to your
thoughts to my notes.
Add your notes to the
bottom box on the ppt
screen
Keyboarding
Tip of the Day
Wrists
There are very few jobs anymore
that do not require computer
skills and typing.
Wrist Injuries are becoming
common
Keyboarding Activity
Continue on with All
the Right Type (ART)
for 5 minutes today
Introduction to Concepts
Business Areas
Entrepreneurship
Economics
Finance
Business Communication
Keyboarding
Marketing
and
Advertising
Definition
Market
Market is a
place where
people meet.
Where retailers
sell and
consumers buy.
Definition
Marketing
How to bring a
product or service
to market
Everything from the
creation of a
product to its
delivery to a
customer
Advertising
How you plan to tell
the (market) world
a message. Who
you are and what
you’ve got to offer
The 6 Keys to Advertising
Message
Audience
Media
Differentiate
Frequency
Long-Term
Message
• Establishing the exact message you are
trying to put forward
• Advertising needs to be planned and it
needs to be simple
Audience
• Being clear about your target market
(customers)
• Different people do different things at
different times
Media
• Choosing the right way to tell your message
• Some things are better when heard not
seen; big not small, colorful not black&white
• Making your advertisement stand out
from millions of others
Differentiate
• People see over 3000 ads everyday
Frequency
• Ensuring people see your advertising
often
• It takes a person multiple viewings before
they remember and are willing to invest
Long-Term
• Giving your advertising time to work
• People don’t need things everyday, but
when they are ready you want them to
remember you
Modern Advertising
Focus on Some of the
Different Types (media) of
Advertising:
1.Radio and Broadcasting
2.Flyers, Billboards, Pamphlets and Brochures
3.Newspapers and Magazines
4.Television and Commercials
5.Social Media and the Internet
Carousel Activity
5 stations with markers & poster
paper. Each station has 1 Theme
Write down your thoughts and share ideas on
the themes as they apply to business,
marketing and advertising (5 major themes):
1.Radio and Broadcasting
2.Flyers, Billboards, Pamphlets and Brochures
3.Newspapers and Magazines
4.Television and Commercials
5.Social Media and the Internet
Scavenger Hunt
You guys are now the teachers.
You will go back to your
computers and research your topic.
You will try to find out something
new, different or interesting
about your topic and then share
your ideas with the class
Try to find at least 3 things to share
Class Discussion
Time to report
out and tell us
what you
learned
Exit Slip
1. Write about something
new that you did not
know about before
today.
2. Summarize something
that we talked about in
class that you feel quite
comfortable about.
3. What are your strengths
and weaknesses (school
and business).
Class Notes
You can find my notes at UBC Blogs under
my name: Mr Vatougios
https://blogs.ubc.ca/mrvatougios/