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CALL FOR BOOK CHAPTERS Sustainable Destination Branding and Marketing: Strategies for Tourism Development Publisher: CAB International (CABI), UK Book Editors: Dr. Anukrati Sharma, University of Kota, Rajasthan, India Email: [email protected] Prof. Juan Ignacio Pulido Fernandez, University of Jaén, Spain Email: [email protected] Mr. Azizul Hassan, Cardiff Metropolitan University, UK Email: [email protected] About the Book In the recent decade, the face of tourism industry has vastly changed. Destination Branding and marketing have opened new doors and have given opportunities to organizations to perform better. The core of this book is to evaluate the blend between destination branding and sustainable development of tourism. Destination branding, Content Marketing, SMART tourism, usages of virtual tours etc. have never been more important in travel, tourism and hospitality industry. Fortunately the rapid growth of the competition in the countries for attracting visitors developed an urge for using different strategies in many ways for making an image of a destination and to retain that image is again a big challenge. The era we live in cannot be imagined without using the promotional strategies. It’s like out of sight is out of mind. Although there is no doubt about it that marketing has supportedtourism development and growth remarkably. The potential still have to be revealed in many other aspects ofdestination branding and marketing. The book will be a blend of balance theory and experimentation, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry. While doing branding and marketing of a destination how important are the issues related with community based tourism, eco-tourism, rural tourism, agricultural tourism and cultural heritage tourism will be highlighted in the book. We (editors and contributors) will try to explore what innovations are really needed to be done for making the sustainable tourism development of a destination. The book aims to provide theoretical and practical content for academicians, researchers, students, destinationmanagers and other stakeholders of travel, tourism and hospitality industry. In doing so, the book will highlight the concept of destination branding, destination marketing, content marketing, digital marketing, sustainabletourism development, film tourism, cultural –heritage tourism, culinary tourism ,accessible tourism for social equality and much more. It will include case studies and examples of destination branding and marketing to bring the factual position and the role of these strategies in sustainable tourism development. The book will argument for the rapid and continues growth of tourism, destination branding works as a powerful and fundamental source that can be help in many ways to compete more effectively for visitors. The overall image of a destination can be transformed by adopting the strategies and tactics of branding and marketing. The book will also try to give imputes how psychological factors impact the visitors choice while choosing a certain destination.As a brand stimulate emotions and feelings about a product/service, therefore a branding strategy in tourism industry would make sense for a destination to enhance, to create these desired emotions into reality. Social psychology, emotions influences and visitors motives will be a unique part of the book. Most importantly I want this book to be a benchmark for learning community of varied fields/subjects. Call for Chapters We seek potential chapter authors for this upcoming edited book. We welcome contributions covering the following areas but not limited to these: Part 1: Introduction 1. Trends in Destination Branding and Marketing (It will highlight the new trends in destinationbranding and marketing. It may include numerous new marketing and technology tools, techniques, process and policy making decisions. The authors may give some examples and case studies regarding the innovations in destination branding and marketing) 2. Destination Marketing Organizations Issues and Challenges(The chapter will focus upon the DMO’s role ,opportunities and challenges in destination development) 3. Synthesis of Competitive Identity for Destination Branding. (The chapter will certainly stress upon the components to enjoy the competitive advantages over the rivals through destination branding). Part 2: Sustainable Tourism, Emotions and Experiences 4. Sustainable Tourism: Catalyst for Economical Development (Poverty elimination is one of the most important advantage of tourism. The chapter will give details how by using Sustainable tourism a country can enhance the employment opportunities and reduce poverty. In the chapter the authors may include all the components of sustainable tourism which reflects the economical developments). 5. Social Psychology and Tourist Experiences (The chapter will describe the social role of tourist, tourist behaviour, motivational factors and connection between tourist psychology and their experiences). 6. Influences of Government Policies on Sustainable Tourism Development (The chapter will be focus upon the role of Government policies and procedures for sustainable tourism development. It will give a brief detail about the different Government policies for up gradation of tourism industry.) 7. Magnitude of Local Community in Destination Imagining (Tourism is for the people by the people this is the core of the chapter. The chapter will highlight the behavioural factors and influences by the local community in image making of destination. The chapter will also highlight the psychological factors which work behind the attitude of local community towards visitors and tourist.) 8. Multiculturalism Strategies in Tourism (Cultural diversity in modern era is one of the major challenge as well as a major factor of tourist attractiveness .The chapter denotes the positive and negative aspects of Multiculturalism strategies in tourism). 9. Accessible Tourism: An Inseparable Part of Sustainable Tourism (Are we doing right to divide the society into two groups i.e. Able and Disable? Society should not be divided in such a way .In fact this is the biggest discrimination. Because a person has a physical or mental hindrance which has a adverse effect on his/her capacity to do ordinary work will it be fare to de -motivate these people by not giving them an opportunity to visit our heritage, temples, places of recreation etc .The chapter will stress upon creating equal opportunities for all.) 10. Rural Tourism an Asset for Sustainable Development (The chapter will highlight the role of rural tourism in sustainable development of tourism. It will suggest the strategies by which tourism can be promoted in rural areas and what are the benefits by market the rural areas for tourism) 11. Influences of Emotions, Experiences, Memories on Visitors Perception (How emotions influences the choice of destination, how the marketers can influence the emotions of the potential tourist to visit adestination. Emotions play a vital role in developing tourist memories. The chapter will emphasis on the psychological/emotional aspect of the tourist experiences). Part 3: Case Studies on Niche Tourism Destinations: Branding and Promotions 12. Branding of Heritage and Cultural Tourism (The chapter will highlight that while doing destinationbranding why it is needed to focus upon Heritage and Cultural tourism. Much of the research has been done so far on different destination branding concepts. Heritage and Cultural tourism branding is a relatively new branding concept.) 13. Setting a Brand Image through Film Tourism (Film tourism is a growing phenomenon worldwide.This chapter proposes a model for exploiting film tourism as an opportunity of branding and marketing of a destination). 14. Relationship between Food Tourism, Destination Branding and Marketing (The chapter will highlight connect between food tourism and destination branding and marketing). Part 4: The Future of Destination Branding, Marketing, and Technology 15. Emerging Innovations in Marketing strategies (The chapter will highlight the innovation strategies which may include e-marketing-commerce, social media marketing, influencer marketing etc.) 16. SMART Tourism for Destination Promotion (How SMART tourism can be used for the promotions ofdestinations will be reflected in this chapter). 17. The Future Importance of Content Marketing, Digital Marketing and Virtual Tourism to EnhanceDestination Accessibility (The chapter will stress upon the role of content marketing and digitalmarketing for sustainable tourism, Virtual tourism and tours may be used for prior information as well as for attracting tourists towards a destination .The chapter will also meticulously analyze the role of virtual tourism for destination accessibility). Part 5: Conclusion 18. Future of Sustainable Tourism (The chapter will emphasis on the future of Sustainable tourism).Concluding chapter Abstract Submission Deadline At this stage, the editors like to receive chapter abstract of 250-300 words including author details. Chapterabstract submission deadline is 1 November, 2017. Chapters should be maximum 7,000 words including references. Chapters can be either case study or theoretical/empirical research For more information or to submit abstracts, please contact Dr. Anukrati Sharma at [email protected]