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Download Filmifunding Some numbers reflect the bottom line. Some
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BUS I N E S SIN D I A . March 23, 2008 Market News Filmi funding Bollywood badshahs could see fresh funds flowing . .r- Some numbers reflect the bottom line. Some in ~~ t 1.1 N [ Godhwani and Talwar: focus on the business of show business I n the first week of March, DelhiFor the technical support and vetbased Religare Enterprises together ting of the investments Religare has with Vistaar Entertainment Ventures roped in Vistaar Entertainment Venannounced the launch of a new fund tures promoted by Sheetal Talwar.This christened the Vistaar Religare Film VRFFwill be the first in market product Fund (VRFF).And if approved by the and will invest in film projects in India and overseas. "The fund will focus on capital market regulator as a venture capital fund, it could change the face 'the business of show business...' and of high risk film financing to a de- provide ample opportunity for new risked model. directors, talent and writers. With a "The fund will provide a profes- strong investment committee, the key sional vetting process to check the to successis the choice of strong scripts commercial viability, following a that will be the touchstone of the strategy. The banking risk based model rather than funds investment a production corporate model. We attempt will be to create a scenario that will invest in projects through specific offers viewers more choice of selection special purpose vehicles (spvs) which and looks beyond the traditional 'Star' system," explains Talwar. would typically have an 18 month Vistaar Entertainment Ventures is investment horizon," explains Sunil Godhwani, CEO and MD, Religare the holding company of The Friday Fund and WSGpictures. "Our first film Enterprises, who believes in innovations and through this film fund is venture 'Dharm' (2007) redefined the economics of film making in India by looking at spotting new opportunities for creating and maximising wealth recovering the production costs from for investors in the business of enter- non traditional theatrical territories. tainment and films. As per God- Vistaar Entertainment Ventures is drihwani's plan, in the first round the ven by the belief that the Indian Film fund will have a corpus of Rs200 crore Industry has to gain its rightful place and would be close-ended with a lock- in world cinema and that shall hap.n period of five years. "Since each pen by utilising the depth of talent film project takes 12-18 months we that exists in the Indian marketplace, cannot have an open-ended fund like along with creating production any other mutual fund. Hence the processes, financial systems and marinvestors who come in will also"be keting & distribution that are transtypically those who can invest in parent, mutually beneficial and eXcessof RsSlakh and stay put for five innovative," adds Talwar. . LANCELOT JOSEPH years," he added. . 129. . change lives. CHILDUNE 1098. A national toll free helpline that has responded to 12 million emergencies until now. Yet we have millions more In need. Help us reach out. Donate. . ~\\\"ALHElP/~ ~~~ "" ~ ~~ .~~C*'J..1) ""LI NE ------ 1 09 -. NIGHT& DAY .Donateforchildrenin distress . TAX BBNBPITS UNDBR. SBC 80G AND 35 AC To donate onlln.1ol on to. www.ch11c1i1D.lndl..o ln Send d1eq to: CHILDLINI! IndJaPoundatton, 2nd ~ Nana Cbowk MUnidpoJSchoot Neat Grant ReISin,MwnbaJ.400007.