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Sadiya Perwin 405 United Towers, Vaishali Nagar Jogeshwari West Email Id: [email protected] Contact Number: 9987211123 Summary Over 8+years experience driving strategic growth and product visibility for leading e-commerce, retail, media and social networking site. Highly competitive, passionate, persuasive and articulate, able to achieve results others believed to be impossible. Experienced in marketing, media buying, channel partnership, brand building, movie marketing, product management, Digital Marketing and Training CORE COMPETENCIES Multi-media Marketing Account Development Movie Marketing Market Research Competitive/Strategic Planning Budgeting/ Forecasting Digital Marketing Prospecting/ Client Cultivation Snapdeal.com Feb11 – Oct12 Developing a marketing team to implement strategy & delivering on objectives. Design, implement & facilitate an effective local & national marketing strategy. Carrying out effective research & intelligence into competitor products & other trends Identified opportunities, researched new business possibilities, collaborated with engineering team and created campaigns generating. Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Making sure that campaigns run to deadline and on budget Leveraged strengths in cost-effective marketing management and vendor negotiations. Setting the scope, implementation, management & review of marketing campaigns Developed strong relations with various Production Houses and multiplex to promote their upcoming movies via Snapdeal as an Online Partner. This also paved way to experience the online and offline intricacies of marketing films, post production. Handling a team of Regional Marketing Managers to implement the strategies formulated in their respective cities. Devising social media marketing plan for Snapdeal Executed full wrap train and bus branding in Mumbai and Delhi. Tie-Up with colleges and corporate for promoting the brand. Product sourcing in Apparels Reliance Entertainment Oct 08 – April 10 BIGFLIX Asst Manager – Marketing & Alliances Driving relationship with Reliance entertainment team to increase sales through promotions and product bundling. Expanded client base by 200% in one year by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction. Initiating alliances with media and transferring it into acquisition Backend coordinating with the regional team pertaining to executes the Sales Deal Develop and supervise ATL and BTL communication. Launching stores across various cities in India. Promoting upcoming movies via forming a deal with the Production House, to exercise a barter mechanism for mutual benefits. BIGADDA Asst Manager – Strategic Sales Planning Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. Understanding the client’s communication needs – planning and conceptualizing BTL, ATL and online marketing plan to serve the same. Briefing the Design team and ensuring that the commitments made to the client are kept. Coordinating with all the departments and ensuring effective execution. Helping in reporting of on-going projects. Client Relationship Management. Media Planning and Budgeting. Executed on page and off page optimization for Bigadda Handling Social Media Activity Involved in Online Marketing of upcoming movies. IT Nation ( UTV ) April 08 – Sep 08 IT Nation is India’s leading online infomediary that focuses on technology markets covering enterprises, technology resellers and general consumers. Asst Manager Business Development Developing business from existing and new customers. Provide Inputs on new products to cater to the ever changing requirements of Advertisers & Corporate Presentation to clients and agencies. Create Opportunities for existing products Relationship Management Ensure accomplishment of deadlines / target Getting sponsorships for events like CXO Today power Breakfast, Discovery India Yatra, Solutions Yatra, Techtree Power Play. Allmerica Inc March 06 – March08 Allmerica is a USA consultant firm, which promotes product from UK and USA in Asian Countries. Manager – Sales & Marketing Setting up proper distribution network through agents and distributors in India and Middle East. Increase distribution network, provide smooth and in-depth distribution. Brand Plan. Explore newer geographical area mkts & new product feasibility. Planning and conceptualizing BTL, ATL activities. Responsible for all promotional activities Monitors competitive offerings, behaviors, pricing patterns. K Z Creation March 04 to Feb 06 KZCreation is an export firm, which manufactures hijab, abaya and Indian ethnic, wear in Middle East Manager – Marketing Present product to international buyers and report sales and contribution to CEO Present product on behalf of the company at international buying summits and conferences To take care of sales across assigned region to achieve Value and Volume targets To evaluate potential of the market and to penetrate accordingly. Overseas business Develop, and implement expansion plans. Media Planning and Budgeting promotional activity. Education TYBA Naturopathy Digital Marketing Course 2002-2003 2002-2003 First Class First Class Achievements Part of the core Creative Team which successfully executed the First Online Reality Show i.e Yamaha Bike Rally across India. This show had a very high viewership amongst the youth population and is still being conducted by Yamaha every year. Devised Effective and Smart Marketing strategies at Snapdeal.com which resulted in the site ranking to move from 60 to 16 within 3 months. Co-Piloting the Strategy to take Snapdeal offline and within the reach of Tier 2 & 3 cities of India. This sales methodology is being tested for the first time in India and with continuous efforts and labor we have been able to accomplish major triumph in bringing latest trending products to the small cities. Reference Link http://www.youtube.com/watch?v=wSNT_E-CjRM http://www.youtube.com/watch?v=R4xro1v9Mm0 http://www.youtube.com/watch?v=18PjcamCfx8 http://www.youtube.com/watch?v=Xs9CYEXpA0Q http://www.youtube.com/watch?v=FjCTw9f0xO0 http://www.youtube.com/watch?v=tU8Z1fku4Gc http://www.youtube.com/watch?v=q9RZ0x7csbQ&list=UU0ROdMGol_uxEp3KWveyybw&index=3 http://www.youtube.com/watch?v=RFrkWV-yZ44&list=UU0ROdMGol_uxEp3KWveyybw&index=4