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Transcript
Marketing Marketing Mix The Four P’s Price Product Marketing Mix Promotion Place What is Marketing Mix • Marketing involves making decisions concerning the four Ps which is called the marketing mix. Product • This refers to the type of goods or service produced, e.g. quality, size, design and packaging. This may even include elements that provide support to the product after it is sold such as warranties and guarantees. product product Price • This involves the firm arriving at the price of the product. Pricing involves the firm expanding its sales through discounts , credit terms and special offers. Price Price Price Price Promotion • This is the firm’s way of making customers aware that the product exists. Therefore, customers will be told about the product through advertising, sales promotion, personal selling and other means of promoting sales. Promotion Promotion Promotion Promotion Place • In this area, the firm is concerned with how the product will get the customer, and what channels of distribution will be used. Place Place Place Place Thank you The end reference • Robinson, K., & Hamil, S. (2011). Principles Of Business for CSEC (pp. 296-297). Kingston, Jamaica: Carlong Publishers (Caribbean) Limited. • http://www.youtube.com/watch?v=hApROzbu X5Y • http://www.youtube.com/watch?v=byducKTP nHY
