Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Direct Marketing
Document related concepts
Consumer behaviour wikipedia , lookup
Advertising management wikipedia , lookup
Sales process engineering wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Product planning wikipedia , lookup
Internal communications wikipedia , lookup
Social media marketing wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Sports marketing wikipedia , lookup
Marketing research wikipedia , lookup
Marketing channel wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing communications wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing plan wikipedia , lookup
Target market wikipedia , lookup
Multi-level marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Sensory branding wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Street marketing wikipedia , lookup
Transcript
Direct Marketing BADM 323 Marketing Communications March 17, 2010 What is Direct Marketing? Assertive tactics that utilize media to reach current and potential customers through direct communication Usually direct marketing includes a “call to action” in the form of an incentive or enticing message to get consumers to respond Types of Direct Marketing Examples Benefits of Direct Marketing *South Woods Advertising Magazine Drawbacks of Direct Marketing Database Management Storing information collected via direct marketing on current and potential consumers Using the database to develop effective and efficient marketing programs that assist in creating long-term relationships with clients Benefits/Drawbacks of Database Management Sign Spinners • http://www.youtube.com/watch?v =SUKor6eRXt0 • http://www.youtube.com/watch?v =GlHBYGIi_k0&feature=related • http://www.youtube.com/watch?v =TtJm6TmJJaQ&feature=related • http://www.youtube.com/watch?v =33cMutZY_xo&feature=related Red Bull Wiiings Team Unconventional, direct marketing technique Targets EPC to encourage brand trial, switching, and loyalty Builds long-term, personal relationships with core consumers Uses database management to track new users and who tried the product Your Turn Define a target audience for Vitamin Water Develop a direct marketing piece of your choice to reach the target audience Explain your direct marketing piece and how it will be effective among target audiences
