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ActionIQ Grows and Retains Valuable Customers The Solution The Challenge Customer data and marketing channels are disconnected and siloed—leading to limited insights, manual segmentation and fragmented Accelerate insights reporting. Teams spend more time trying to access and assemble their data than they do actually analyzing and taking action on it. Unify data Marketing Freedom and Speed. The Results 01 02 03 ActionIQ.com Activate campaigns Identify Does the anonymous web and mobile browsing behavior belong to a new or existing customer? ActionIQ unifies the data in order to take the unknown and make it known. »» »» Seamlessly connect all anonymous and known data Identify customers—even if anonymous—with speed and accuracy +3x match Activate Too often the strategy relies on discounts to get the first purchase. ActionIQ optimizes this by increasing visibility into a customer and what will move the needle to a purchase. »» »» Map customer touch points and identify ideal path to first purchase Quickly iterate, test, and analyze treatments across different audiences and channels +20% activation lift Grow Now it’s time to move the customer to a second and third purchase. ActionIQ gives marketers the ability to move one-time purchasers to a steady-state purchase behavior. We are marketing freedom. »» »» Use purchase & browsing behavior to recommend replenishment or similar products Tailor purchase incentives and discounts by customer value +25% repurchase lift 1 The Results 04 05 Marketing Freedom and Speed. Retain Many companies treat all of their customers the same, regardless of their past behavior. ActionIQ helps you better understand your customers and then proactively communicate with them to prevent churn. »» »» Proactively identify and flag any break in customer purchase or engagement patterns Optimize discounts and promotions to avoid becoming the brand that is “all about coupons” Reactivate Marketing organizations often spend as much to reactive a customer as acquiring a brand new one. ActionIQ alleviates this through a unified view of all data, both past and present. »» »» Know when a customer leaves and what is the best option to get them to return Once returned, engage quickly based on a full-view of past behavior +18% reduction in churn customer leaves +35% reactivation lift What we do Combining data management, business intelligence, and an integration platform as a service in a single solution for the first time, ActionIQ approaches marketing data in a stunning new way. By empowering marketers with all of their data connected and integrated on a single platform, ActionIQ delivers an accelerated way to turn insight into action. It’s fast and nimble as technology fades into the background and becomes a seamless part of a marketing organization. The team behind ActionIQ brings years of innovative technology breakthroughs and a vision to help marketers finally get the solution they need. Marketing freedom is here. ActionIQ.com We are marketing freedom. 2