Download Marketing

PACE UNIVERSITY CAREER PROFILES
Career Resource Room
NYC: (212) 346-1950 • Pleasantville \ White Plains: (914) 773-3415 • www.pace.edu\careers
MARKETING
Education Example
Pace University, Lubin School of Business
B.B.A. in Marketing
GPA: 3.X
New York, NY
Summary
Marketing is crucial to any firm. Marketing managers identify who a firm’s customers are, what they need, and
how the firm can best satisfy that need. Areas of study include buyer behavior, the development of new products,
channels of distribution, advertising, sales promotion, and marketing research. Marketing management consists of
planning, implementing, and controlling marketing activities. Included among these activities are such things as
helping to design products or services to satisfy customer’s needs, designing pricing and advertising strategies,
implementing distribution procedures, and evaluating operations to achieve optimal and profitable utilization of
resources. In addition to the general Marketing major, Pace University students may pursue a concentration in
Marketing Management, International Marketing, Advertising & Promotion and eBusiness & Interactive Media.
Selected Occupational Opportunities
Account Representative
Advertising Executive
Art Director
Bank Officer
Brand Manager
Buyer
Circulation Manager
Manager
Commercial Artist
Grant Writer
Fund Raiser
Media Buyer/Analyst
Credit/Loan Administrator
Customer Service Manager
Development Officer
Direct Mail Specialist
Distribution Manager
District Sales Manager
Market Research Analyst
Financial Planner
Franchise Specialist
Comparison Shopper
Telecommunications Director
Event Promoter
Import/Export Manager
International Marketer
Internet Marketing Specialist
Inventory Control Specialist
Lobbyist
Management Trainee
Market Representative
Sales Agent
Marketing Field Coordinator
Marketing Planner
Fund-raiser
Packaging Specialist
Traffic Coordinator
Merchandising Manager
Skills and Abilities
Strong critical thinking skills • Strong ability to influence people and “close the deal” • Plan and administer financial
plans • Strong leadership and supervisory skills • Comfortable negotiating deals and agreements • Creative/able to
generate new ideas • Excellent communication & interpersonal skills • Pro-active thinking: able to anticipate
issues/problems and devises new strategies and solutions
Job Outlook
Overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to
Continued on reverse side
MARKETING 2
increase by 13 percent through 2018. Job growth will be spurred by competition for a growing number of goods
and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd. In
addition, as the influence of traditional advertising in newspapers, radio, and network television wanes, marketing
professionals are being asked to develop new and different ways to advertise and promote products and services
to better reach potential customers. (bls.gov/oco)
Resources & References
The US Government’s Occupational Outlook Handbook (http://stats.bls.gov/oco/)
WetFeet’s Guide to Marketing Careers (http://www.wetfeet.com/Careers-and-Industries/Careers/Marketing.aspx)
Oklahoma State University’s Marketing Careers Guide (http://spears.okstate.edu/marketing/careers)
Sales and Marketing Professional Association (http://www.smei.org/)
Society for Marketing Professional Services (http://www.smps.org)
Updated 3/11 ALL