Download EMAD MOHAMED AZIZ 7 Beacho American City, Maadi Mobile

EMAD MOHAMED AZIZ
7 Beacho American City, Maadi
Mobile: 01004926696
E-MAIL: [email protected]
OVERVIEW
I am a marketer looking for marketing career; I studied many types of marketing (Marketing
strategies- marketing planning- marketing research- branding). I worked as marketing manager
in my own business. My current career is a Marketing specialist. As part of my degree and my
work I have held several marketing roles in my career and extra-curricular activities.
EDUCATION
BBA-Bachelor of Business Administration, Marketing major with grade C+
CIC-Canadian International College, 2012
Work – Experience
CREED Company Food Packing – Founders Member (Marketing Researcher) 1-1-2013 up to 1-62014.
- Creating and suggesting brand name of the Company “ CREED” , “ Blue Mist”
- Sharing thoughts for logo design
- Make a marketing research (primary research and secondary research)
- Spread the product “Le café” in many hyper markets and wholesalers in many governorates
in Egypt.
- Create unique FMCG products.
Primary research
1. Studying the market and competitors of our product and make searches about their
price, promotions and the way they sort the merchandising on the shelves.
2. Studying about whole seller’s needs and what are the offers and facilities to make it
easy for them when they deal with the other marketing channels member (the retailers
and final consumers).
Secondary research
1. Searching on the internet about the competitor’s offers and promotions in Egypt and
outside Egypt.
2. Knowing the world wide competitors and their promotions and link between the
international and local companies.
3. Making survey’s to know what the final consumer’s opinion about the taste, quality and
our offers.
- Sells Operations and deals .
- E-Marketing (Admin on CREED page).
- Monitor production operation and quality.
- Pursue with graphic designers and printer offices.
- Sharing plan edit with the rest members.
Pre CREED Company Foundation 1-9-2012 – 1-1-2013 (Feasibilities Study and Market Researcher)
Many Projects to achieve one (Stainless steel Scourers – Liquid Soap Jars – Macaroni –
Biscuit – Food Packing Company).
- Manage world wide connection through inside and outside the board.
- Getting offers and quotation for Machines and Raw Material.
- Comparing and analysis, Price, Market, competitors and financial budget.
- Analysis referring the SWOT analysis and Marketing MIX Tools.
- Sending E mail and Reports for another partnerships.
Misr Academy Training Center (marketing Executive) 1-11-2013 – 1-3-2014
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Solved the problems that were facing the company.
Make a primary and secondary research about the competitors.
Restructuring the company with my team.
MediNeeds (marketing Specialist) 15/6/2014 till 31/3/2015
Marketing analysis:
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Working in marketing analysis (sales analysis per month, sales analysis per governorate, sales
analysis per years, sales analysis per months over years, sales analysis per sales persons, sales
analysis per current year, sales analysis for customers with one or more device &suppliers,
and analysis of any exhibition or event we joined to it)
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According to analysis we forecasting the sales of the next years and months.
Consumer behavior:
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According to the analysis I know the consumer behavior ex. When they have the purchasing
power, in which season, what they are interested in,
Marketing research:

Primary research
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Made a survey for sales persons to know the problems that could barrier them to sell.
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Survey analysis was required to know how to solve the problems.
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Collect data about competitors “devices- prices- promotions”

Secondary research:
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Make secondary research by internet about competitors and other suppliers “specification
and features about the devices of our competitors”
-
Marketing management:
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Manage an advertising specialist and make the advertising plan for her.
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Monitor the advertising specialist’s work according to the plan.
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Listening to the ideas and choose the appropriate one to carry out.
Advertising:
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Put a plan for the advertising specialist to make ads in different channels (social media.
Yellow pages, google, exhibitions and event, and devolving the website).
Sales & promotions:
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Divided our customers into “platinum- Golden- Silver- Bronze” according to the number of
devices they bought.
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Make appropriate promotions to each customer according to the purchasing power.
-
Open Marketing channels for the company in Sudan and Tunisia.
Blue Sky Tourism Company (Marketing specialist) 1/4/2015 till now
Marketing research:
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Build a primary Customer Relation Management (CRM) concepts and techniques, to
enlarge and enrich Blue Sky customers Database.
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Develop market research to stand on competitors’ offers and marketing advertisements.
Advertising:
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Advertising for Brand recognition (Bill Boards- social media...etc.)
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Open new marketing and advertising channels according to every offer (Italian chamberGoethe-Institute, sports clubs…etc.)
Market segmentation:
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Build customers data base, and segmenting them according to relation types, class and
Frequency.
Management:
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Supervise SEO specialist and Designer.
EXTRA-CURRICULAR ACTIVITIES
Marketing Intern, CIC-Canadian International College, 2012
I was responsible for identifying useful activities for the university’s marketing members in a
project called “Better CIC” including collecting feedbacks, suggesting ideas and making some
branding items in order to increase the loyalty of CIC’s students, we were several groups and I
was the Team Leader of a creative group.
UNDERGRADUATE PROJECTS
Primary Market Research–FULL MARK
Conducted a primary market research for a certain FMCG (Pepsi and Juhayna/2 products
each) in four major retails; Carrefour, Saudi, Metro and Spinneys, and I coordinated the
collection of data, compiled information, analyzed marketing and promotional mix, this includes
(place, price, promotion, varieties, assortment and merchandising) and prepared reports setting
forth customer attitudes and trends, and appropriate marketing recommendations and
conclusions.
Focus Group-CIC student survey
This project focused on how the design of CIC student survey was informed and improved
through the combined use of; student focus groups, cognitive interviews, open and close
questions, and survey design.
We were specifically interested in determining students’ area of recommendations for better
CIC from their own experience and prospective point of view.
Live Organizational Behavior –FULL MARK
This project helped us to develop an understanding of the individual, the group and the project
team focusing on the theory and practice of managing projects within various organizational
structures.
Proven techniques to make conflict constructive, rather than a destructive
experience, are discovered, we also developed effective communication, negotiation, and
conflict resolution skills to successfully lead both domestic and global projects.
SKILLS AND PERSONAL DATA
Languages:
Arabic: native
English: very good
Computer:
Very good use of MS Office
Excellent use of the internet as a mean of research and reference
Professional Courses: Sales Course at YAT learning 2014.
MS Excel Core at YAT learning 2014.
Personal Skills: Well organized, prioritize under pressure, problem solving skills and multitask
Superior communication skills and willing to travel on company business
Personal Data: Date of Birth: 29-1-1990
Military Status: exempted