Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Promotion
Document related concepts
Brand loyalty wikipedia , lookup
Planned obsolescence wikipedia , lookup
Advertising management wikipedia , lookup
Ambush marketing wikipedia , lookup
Advertising wikipedia , lookup
Targeted advertising wikipedia , lookup
Marketplace Fairness Act wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Viral marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Marketing communications wikipedia , lookup
Consumer behaviour wikipedia , lookup
Food marketing wikipedia , lookup
Online shopping wikipedia , lookup
Street marketing wikipedia , lookup
Music industry wikipedia , lookup
Product placement wikipedia , lookup
Youth marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Customer engagement wikipedia , lookup
Supermarket wikipedia , lookup
Sports marketing wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Product planning wikipedia , lookup
Sensory branding wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Sales process engineering wikipedia , lookup
Transcript
Promotion Promotion • Product Promotion • Institutional Promotion Types of Promotion in the Promotional Mix 1. 2. 3. 4. 5. Personal Selling Advertising Direct Marketing Sales Promotion Public Relations Push/Pull Concept • Push – Manufacturer pushes to retailer • Pull – Directs towards customer Closer Look at #4 Sales Promotion • Sales Promotion – Incentives to encourage customers to buy Products or Services – Incentives • Why we do something • New or Reward loyalty Trade Promotions • • • • • Promotional Allowances Cooperative Advertising Slotting Allowances Sales Force Promotions Trade Shows and Conventions Consumer Promotions • • • • • • • Coupons Premiums Deals Incentives Samples Sponsorships Promo Tie-Ins, Cross-Promo, Cross-Selling Consumer Promotions • Product Placement • Online Loyalty Marketing • POP
