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THE BUSINESS SCHOOL UNIVERSITY OF HUDDERSFIELD COURSE SPECIFICATION 1 AWARDING INSTITUTION 2 TEACHING INSTITUTION 3 SCHOOL AND DEPARTMENT 4 COURSE ACCREDITED BY 5 MODE OF DELIVERY 6 FINAL AWARD 7 COURSE TITLE 8 UCAS CODE 9 SUBJECT BENCHMARK STATEMENT 10 DATE OF COURSE SPECIFICATION Specification Approval 11 University of Huddersfield University of Huddersfield The Business School, Department of Strategy and Marketing None Proposed All programmes are delivered as three-year, fulltime: four-year sandwich or part-time modular by daytime attendance. Marketing Management is available as a direct entry, one year top-up BA (Hons) Marketing including Marketing Marketing Management Marketing Management (Top-up) Advertising & Marketing Communications Retail Marketing Management Sports Promotion and Marketing Marketing & Brand Management Direct Marketing Combined Studies – Marketing Marketing N500BA/Mark Marketing Management N502 BA/Mkt/Mgt Advertising & Marketing Communications N590 BA/AMktC Retail Marketing Management NN25 BA/RMM Sports Promotion and Marketing N591 BA/SPMkt Marketing & Brand Management N592 BA/MBM Direct Marketing N503 BA/DMA Combined Studies – Marketing n/a There is no Benchmark programme for Marketing. The programme was therefore considered against the Benchmark for General Business and Management. April 2008 Latest amendments July 2009 Educational aims of the Course The Marketing programmes are offered as either a four year sandwich programme with the work based business placement taking place in year three, or as a three year full time programme. In addition the course may be delivered part-time modular (normally over six years) by daytime attendance. These degrees are designed to deliver a core of marketing subjects that will meet the needs of, and be appropriate to, students wishing to pursue a career in business or the public sector. In addition they allow students to choose, if they wish, to specialise in those subject areas that are of particular interest to them. By naming these specialisms within the programme students will benefit from its identification in the final title of their degree. BA (Hons) Combined Studies - Marketing is the individualised programme route for all the Marketing degrees and is offered from year two of the programme to students who are either unable to continue studying on their chosen named course and are recommended to this course by the board, or to students who wish to pursue a Approved by SVP: amended July 09 Page 1 of 27 Undergraduate Marketing Suite range of module options that do not fit into a named programme. All these students are counselled regarding the choice of modules from those available in the Business School and from other schools where appropriate. The Marketing programmes provide a broad but varied mix of marketing modules with the opportunity to study marketing to a very advanced level and to specialise in specific aspects. During the first year a range of business subjects is included at the foundation level in order to provide students with a grounding in business, the economy and organisations and to contextualise the strategic role played by marketing. In the highly competitive business environment marketing is recognised as an essential aspect of successful management and the course seeks to reflect the needs of employers in addition to catering for the academic and vocational interests of students. BA (Hons) Marketing Management is available as a direct entry one-year top-up for those students with a business qualification equal to 240 credits and which contains an identifiable core of marketing subjects. The main aims of the programme are to: develop appropriate practical and professional skills to facilitate the pursuit of a career in the field of marketing. deliver current key concepts, theories and frameworks in marketing within the context of a general business environment. encourage and foster the ability to apply knowledge in an innovative, creative and reflective manner. adopt a strategic perspective in order to reflect the need for organisations to adapt strategies to dynamic and often short-term market conditions. encourage and support students to facilitate a commitment to personal and professional development and lifelong learning. prepare students for relevant supervised work experience and support them through this expereince (sandwich students only.) To provide a foundation for life-long learning. Students will be equipped to be flexible with transferable skills. 12 Intended learning outcomes In the following section the learning outcomes for all the courses within the marketing suite are shown. The learning outcomes for this degree have been developed with reference to the Quality Assurance Agency Framework for Higher Education Qualifications (2001) and the Quality Assurance Agency benchmark statements for General Business and Management (2006). Currently no specific benchmark statements are available for marketing. The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas: Knowledge and Understanding On completion of the programme, and in relation to the environment appropriate to their course mode, students will be able to: A1. A2. A3. A4. A5. A6. A7. Recognise the nature of business organisations and their management. (F,I,H) Demonstrate a clear understanding of the principles and practice of marketing and marketing functions. (F,I,H) Evaluate the principles and practice of marketing and marketing functions in applicable organisational contexts. (F,I, H) Evaluate the conditions and constraints which impact upon marketing in a dynamic operating environment and identify the implications of these for the marketing management process. (I, H) Distinguish the inter-relationship between different marketing functions within organisations and evaluate the need for integration in contemporary marketing management. (I, H) Recognise and critically appraise the long-term strategic role of marketing in general business practice. (H) Assess the technologies appropriate to marketing functions and understand the way in which they support business operations. (F, I, H) Approved by SVP: amended July 09 Page 2 of 27 Undergraduate Marketing Suite A8. A9. A10. A11. A12. A13. A14. Recognise the scope of the retail environment & the various operational aspects of running a retail organisation, and be able to apply specific knowledge of business practices to a retail organisation. (Retail Marketing Management course mode only.) (F, I, H) Recognise the global nature of the sports industry. (I) (Sports Promotion and Marketing only) Assess the role and impact of sports promotion and marketing on this industry. (Sports Promotion and Marketing course mode only) (F, I, H) Evaluate and appraise the roles of relationship marketing culture, and integration in contemporary advertising and communications practice (Advertising and Marketing Communication course mode only) (F, I, H) Recognise the culture and marketing behaviour of brand (and product) management and image (F,I, H) (Marketing & Brand Management course mode only) Assess how direct marketing techniques and related technology can be used in business and marketing environments. (Direct Marketing course mode only) (I, H) Recognise the specific relationship between marketing and management.(I,H) (Marketing Management and Marketing Management Top-Up course mode only) Skills and Other Attributes On completion of the programme, and in relation to the environment appropriate to their course mode, students will be able to: B1. B2. B3. B4. B5. B6. Demonstrate the ability to apply and evaluate relevant key concepts, theories and techniques in marketing, and related relevant disciplines (F, I, H). Recognise and adopt a strategic perspective in the field of study. (H) Apply an innovative, creative and self-critical approach to work which reflects the nature and culture of the vocational field of marketing.(I, H) Apply relevant research which includes awareness, identification and implementation of sources of information, methodologies, analytical techniques, presentation methods and project management. (F,I, H) Demonstrate numeracy and quantitative skills including data analysis, interpretation, forecasting and budgeting. (F, I, H). Demonstrate cognitive and intellectual skils including critical analysis, synthesis, evaluation and problem solving. (F, I, H). Professional/Practical Skills On completion of the programme, and in relation to the environment appropriate to their course mode, students will be able to: C1. C2. C3. C4. C5. Research, develop and design strategies in a variety of functional marketing contexts. (I, H) Present work (orally and in writing) in a suitable format and to a standard which would meet the needs of marketing and related professions. (F,I, H) Reflect in work an awareness of the criteria used by decision makers when evaluating plans and stategies. (I,H) Employ those inter-personal skills which would be recognised, required and valued by professionals in marketing and related disciplines. (F, I, H) Demonstrate the ability to design, create and evaluate a web page. (Advertising and Marketing Communication and Direct Marketing course modes only) (F, I, H) Students will also be encouraged to join a professional association (such as the Chartered Institute of Marketing, the Institute of Direct Marketing, the Market Research Society of similar related body), facilitating participation in local branch events and identification with the wider professional community. Transferable/Key Skills On completion of the course, and in relation to the environment appropriate to their course mode, students will be able to: D1. D2. Demonstrate effective oral and written communication skills, operational at all levels. (F, I, H) Demonstrate the ability to competently use CIT for business, marketing communications and other related applications. (F, I, H) Approved by SVP: amended July 09 Page 3 of 27 Undergraduate Marketing Suite D3. D4. D5. Employ effective problem solving and decision making skills which includes the ability to identify problems, create and evaluate options and make recommendations. (I, H) Work effectively in an individual capacity which includes using initiative, time management and planning. (F,I, H) Participate as an effective team member, which includes contribution and collaboration, listening to the views of others and recognising individual task-related strengths and weaknesses in a team environment. (F, I, H) F = Foundation, I = Intermediate, H = Honours 13 Course structure and requirements, levels, modules, credits, and awards Eight separate programme modes will be available: BA (Hons) Marketing is a general marketing programme suitable for students who are interested in all areas of marketing and who do not wish to specialise. It does incorporate language options throughout each stage of the degree so that a student may combine both marketing and language skills. The languages offered may vary from year to year depending upon the availability of modules from the Language Department. BA (Hons) Advertising & Communications is designed for students planning a media related career. New media opportunities and the inter-active communications culture are studied. BA (Hons) Direct Marketing is designed to appeal to students who are keen to develop skills in one-to-one marketing using new electronic/digital technologies but are not necessarily electronic experts. It is designed to meet the professional body standards of the IDM BA (Hons) Marketing Management combines two key areas within the Business School management and marketing. The development of management skills and knowledge coupled with the strong marketing background will equip students for an exciting and rewarding future management role in a marketing environment. Skills and knowledge required to meet the demands of a globalised and dynamic business world are developed. BA (Hons) Marketing & Brand Management is designed to meet the needs of students who are planning to work within a marketing environment in a brand or product management role. BA (Hons) Retail Marketing Management focuses on the retail industry and how it operates. BA (Hons) Sports Promotion and Marketing is designed for people interested in working in the emerging sports marketing arena, in areas such as merchandising and corporate sponsorship. (Hons) Advertising & Marketing BA (Hons) Combined Studies – Marketing This programme is designed for students who want to study a mix of marketing and marketing related modules that cannot be undertaken via any other route. There are no core modules on this course. Students are enrolled onto all courses, except the Combined studies route, through the four year sandwich mode but there is an option to transfer to a three year full-time route for students who do not do a placement. The course structures are designed to include as many common modules as possible while allowing for depth of study in the specialist areas. This approach will also allow students to understand enough common topics to allow them to change between courses, after the first year, should this be desired. Even changes after the second year could be made between some of the routes where similar modules have been studied. The course credits and levels are based on six 20-credit modules totalling 120-credits per academic year of study. There are differing levels of modules taught across the course: In Year 1 Foundation (F) level modules, in Year 2 Intermediate (I) level and in the Final Year Honours (H) level. Approved by SVP: amended July 09 Page 4 of 27 Undergraduate Marketing Suite Year one of the programme is largely compulsory in order to provide the necessary underpinnings to the study of each course area. In the second year, where possible, options are introduced to allow students some choice. In the final year the programme allows students to select options from a wide choice of relevant specialisms. In addition a selected number of non-marketing subjects are available. The optional nature of the final year is designed to support and develop career aspirations of students. There is a 48 week placement in the third year. Successful completion of this allows students to graduate with a sandwich degree and is the recommended route for the course. Students who do not wish to do a placement may progress straight into the final year from the second year, subject to University progression regulations. New optional modules may be introduced and existing optional modules may be withdrawn as marketing trends develop and relevant modules become available or obsolete, or as student demand dictates. University modules include 200 hours of learning per 20 credits. With the exception of the Project and Dissertation modules, all other modules are based on 2 hours of class contact per week over two 12 week terms. This equates to 48 hours of attendance and 152 for directed and unsupervised study per module. In years 1 and 2 this equates to 288 hours of attendance and 912 hours for directed and unsupervised study. In the final year it represents 265 hours of formal attendance and 935 hours for directed and unsupervised study if the student undertakes a Project, or 232 hours of formal attendance and 968 hours for directed and unsupervised study if the student undertakes a Dissertation. Progression Requirements: The University rules concerning progression are applicable to the courses. There is no formal structure for the part-time routes to awards in the Marketing course suite. The course structure for each student is individually determined to meet their needs. Normally students will undertake three, 20 credit modules in each of the six years of the programme, but this can vary to suit the individual. Students can take a maximum of eighty credits in any one year. They normally undertake modules in order; Foundation modules first, followed by Intermediate modules and Higher modules last. Progression rules are the same as for the full-time route. As part-time students they do not undertake the sandwich route. COURSE BA Marketing Year Code Module Title Level Credit Year 1 BFK0001 BFE0011 F F 20 20 F 20 F F 20 20 BFO0013 Various BFK0010 Principles of Marketing Introduction to Economics for Management and Marketing Management Skills & Personal Development Practical Marketing The Marketing Environment Plus one option from Work, Society and Organisations A Modern language Brands & Branding F F F 20 20 20 BIO0112 BIK0018 Personal Development and Creativity Marketing Research and Consultancy I I 20 20 BFO0109 BFK0002 BFKNew Year 2 Approved by SVP: amended July 09 Page 5 of 27 Award Cert HE in Marketing (120 credits) Undergraduate Marketing Suite BIK0006 BIK0007 I I 20 20 BIKnew BIK0004 BIK0009 BIO0111 Various Marketing Communications Consumer Behaviour Plus two options from The Customer Experience International Marketing Retail Marketing Project & Operations Management A Modern language I I I I 20 20 20 20 Year 3 BSS0001 Placement - Optional S 120 Year 3 / 4 BHK0021 BHK0035 Strategic Marketing Planning Management & Marketing Project or Management & Marketing Dissertation H H 20 20 H 40 H H H H H H H H H H 20 20 20 20 20 20 20 20 20 20 H H H H H 20 20 20 20 20 BHK0034 DipHE in Marketing (240 credits) Plus either three or four modules from the following depending upon whether the project or the dissertation was taken: BHK0027 BHK0036 BHK0029 BHK0016 BHK0020 BHK0014 BHO0003 BHO0029 BHS0012 BHK0013 BHK0015 BHO0171 BHK0037 BHO0172 Various Advertising Strategy & Planning Public Relations & Sponsorship Direct Marketing Strategic Retailing Contemporary Issues in Retailing Services Marketing Future Work & Managing Leisure People Management & Business Environmental Policy Marketing & Management of Innovation Marketing for Small Businesses Electronic Commerce Event Management & Marketing Digital Marketing & Communication Modern language If the student has no sandwich credits: BA Marketing (300 credits) BA (Hons) Marketing (360 credits) If the student has 120 S level credits: BA Marketing -Sandwich (420 credits) BA (Hons) Marketing – Sandwich (480 credits) BA Advertising and Marketing Communications Year Code Module Title Level Credit Year, 1 BFK0001 BFE0011 Principles of Marketing Introduction to Economics for Management and Marketing Management Skills & Personal Development Principles of Advertising & Marketing Communications Introduction to Multimedia & the Internet F F 20 20 F 20 F 20 F 20 Plus one option from: Practical Marketing Brands &Branding F 20 F 20 BFO0109 BFK0004 CFT4105 BFK0002 BFK0010 Approved by SVP: amended July 09 Page 6 of 27 Award CertHE in Advertising & Marketing Communications (120 credits) Undergraduate Marketing Suite Year 2 BIO0112 BIK0018 BIK0013 BIK0007 BIK0014 CIT4305 Personal Development and Creativity Marketing Research and Consultancy Contemporary Issues in Advertising and Marketing Communications Consumer Behaviour Contemporary Media Analysis Exploitation of Multimedia & the Internet I I I 20 20 20 I I I 20 20 20 DipHE in Advertising & Marketing Communications (240 credits) Year 3 BSS0001 Placement - Optional S 120 Year 3/4 BHK0021 BHK0035 Strategic Marketing Planning Management & Marketing Project or H H 20 20 BHK0034 BHK0027 Management & Marketing Dissertation Advertising Strategy & Planning Plus at least one module from the following Public Relations & Sponsorship Direct Marketing Plus either none, one or two modules from the following depending upon how many credits have been taken from the above list: Services Marketing Marketing for Small Businesses Event Management & Marketing Digital Marketing & Communication H H 40 20 BHK0036 BHK0029 BHK0014 BHK0015 BHK0037 BHO0172 H H H 20 20 20 H H H H 20 20 20 20 If the student has no sandwich credits: BA Advertising & Marketing Communications (300 credits) Continued/BA (Hons) Advertising & Marketing Communications (360 credits) If the student has 120 S level credits: BA Advertising & Marketing Communications Sandwich (420 credits) BA (Hons) Advertising & Marketing Communications – Sandwich (480 credits) BA Direct Marketing Year Code Module Title Level Credit Year 1 BFK0001 BFK0002 BFK0004 Principles of Marketing Practical Marketing Principles of Advertising and Marketing Communications F F F 20 20 20 BFKNew BFO0109 The Marketing Environment F F 20 20 F 20 I I 20 20 I 20 CFT4105 Year 2 BIK0021 BIK0018 BIA0058 Approved by SVP: amended July 09 Management Skills and Personal Development Introduction to Multi Media and the Internet Introduction to Direct Marketing Marketing Research and Consultancy Financial Planning for Campaign Page 7 of 27 Award CetHE in Direct Marketing (120 Credits) Undergraduate Marketing Suite BIK0007 Management Personal Development and Creativity Exploitation of Multimedia and the Internet Consumer Behaviour Year 3 BSS0001 Placement – Optional S 120 Year 3/4 BHK0029 BHK0021 BHK0013 Direct Marketing Strategic Marketing Planning Marketing and management of Innovation Digital Marketing and Communications Management and Marketing Dissertation or H H H 20 20 20 H 20 H 40 Management and Marketing Project And if required one module from the following depending upon whether the project or dissertation was taken: H 20 BIO0112 CIT4305 BHO0172 BHK0034 BHK0035 BHK0041 BHK0036 BHK0037 BHK0014 BHO0171 BHK0027 BHP007 Creative Brand Management Public Relations and Sponsorship Event Management and Marketing Services Marketing Electronic Commerce Advertising Strategy and Planning Digital Marketing & Communication I 20 I 20 I 20 H H H H H H H 20 20 20 20 20 20 20 DipHE in Direct Marketing (240 Credits) If the student has no sandwich credits: BA Direct Marketing (300 Credits) BA (Hons) Direct Marketing (360 Credits) If the student has 120 S level credits: BA Direct Marketing – Sandwich (420 Credits);BA (Hons) Direct Marketing – Sandwich (480 Credits) BA Marketing Management Year Code Module Title Level Credit Year 1 BFK0001 BFE0011 Principles of Marketing Introduction to Economics for Management and Marketing Management Skills & Personal Development Practical Marketing Accounting for Managers Work, Society and Organisations F F 20 20 F 20 F F F 20 20 20 BFO0109 BFK0002 BFA0002 BFO0013 Approved by SVP: amended July 09 Page 8 of 27 Award Cert HE in Marketing Management (120 credits) Undergraduate Marketing Suite Year 2 BIK0018 BIK0006 BIK0007 BIO0111 BIL0034 BIO0112 BIO0138 Marketing Research and Consultancy Marketing Communications Consumer Behaviour Project & Operations Management The Legal Environment of Business Employment Plus one options from: Personal Development and Creativity or Personal Development & Work Based Learning I I I I I 20 20 20 20 20 I 20 I 20 DipHE in Marketing Management (240 credits) Year 3 BSS0001 Placement - Optional S 120 Year 3 / 4 BHO0113 BHO0007 BHK0035 Strategic Management Management, Work & Society Management & Marketing Project or Management & Marketing Dissertation Plus either two or three compatible H level electives from the Business School undergraduate scheme, depending upon whether the project or the dissertation was taken. These include: Advertising Strategy & Planning Public Relations & Sponsorship Direct Marketing Strategic Retailing Contemporary Issues in Retailing Services Marketing Future Work & Managing Leisure People Management & Business Environmental Policy Marketing & Management of Innovation Marketing for Small Businesses Electronic Commerce Event Management & Marketing Modern language H H H 20 20 20 H 40 H H H H H H H H H H 20 20 20 20 20 20 20 20 20 20 H H H H 20 20 20 20 If the student has 120 S level credits: BA Marketing Management Sandwich (420 credits) BA (Hons) Marketing Management – Sandwich (480 credits) Level Credit Award H H 20 20 H 40 H H 20 20 H 20 BHK0034 BHK0027 BHK0036 BHK0029 BHK0016 BHK0020 BHK0014 BHO0003 BHO0029 BHS0012 BHK0013 BHK0015 BHO0171 BHK0037 Various If the student has no sandwich credits: BA Marketing Management (300 credits) BA (Hons) Marketing Management (360 credits) BA Marketing Management Top-up (full time) Year Code Module Title Three BHO0113 Strategic Management BHO0007 Management, Work & Society PLUS BHK0034 Management & Marketing Dissertation And a choice of two modules from: BHK0031 International Marketing BHK0013 Marketing & Management of Innovation BHK0036 Public Relations & Sponsorship Approved by SVP: amended July 09 Page 9 of 27 120 credits in addition to entry requirement of 240 credits (120 Foundation and 120 Intermediate) for the Undergraduate Marketing Suite BHK0014 Services Marketing Plus other marketing modules as available H 20 H H 20 20 H H 20 20 H H 20 20 H Strategic Management H Management, Work & Society PLUS Choice of two from H International Marketing H Marketing & Management of Innovation H Public Relations & Sponsorship H Services Marketing Plus other marketing modules as available 20 20 Management & Marketing Dissertation H OR Choice of TWO modules from H International Marketing H Marketing & Management of Innovation H Public Relations & Sponsorship H Services Marketing Plus other marketing modules as available 40 OR BHO0113 BHO0007 Strategic Management Management, Work & Society Honours degree. Students who have obtained 100 credits (totalling 340 credits) may exceptionally be awarded an ordinary degree. And a choice of FOUR modules from BHK0031 BHK0013 International Marketing Marketing & Management of Innovation BHK0036 Public Relations & Sponsorship BHK0014 Services Marketing Plus other marketing modules as available BA Marketing Management Top-up (part-time) Year One BHO0113 BHO0007 BHK0031 BHK0013 BHK0036 BHK0014 As above 20 20 20 20 Year Two BHK0034 BHK0031 BHK0013 BHK0036 BHK0014 20 20 20 20 BA Marketing & Brand Management Year Year 1 Code BFK0001 BFK0004 BFK0010 BFKNew BFK0002 Module Title Level Principles of Marketing Principles of Advertising & Marketing Communication Brands & Branding The Marketing Environment Practical Marketing Approved by SVP: amended July 09 Page 10 of 27 Credit F F 20 20 F F F 20 20 20 Award Undergraduate Marketing Suite Year 2 Year 3 Year 3/4 BFO0109 Management Skills & Personal Development F 20 BIO0112 BIK0018 BIK0020 BIK0007 BIK0013 Personal Development and Creativity Marketing Research and Consultancy Managing & Communicating Brands Consumer Behaviour Contemporary Issues in Advertising & Marketing Communications I I I I I 20 20 20 20 20 BIK0021 BIKnew One option from: Introduction to Direct Marketing The Customer Experience I I 20 20 BSS0001 Placement - Optional S 120 BHK0021 BHK0035B BHK0034 BHK0041 Strategic Marketing Planning Management & Marketing Project or Management & Marketing Dissertation Creative Brand Management Plus at least two modules from the following: Advertising Strategy & Planning Public Relations & Sponsorship Direct Marketing Marketing for Small Businesses Event Management & Marketing Services Marketing Digital Marketing & Communication H H H H 20 20 40 20 H H H H H H H H 20 20 20 20 20 20 20 20 BHK0027 BHK0036 BHK0029 BHK0024 BHK0037 BHK0014 BHO0172 CertHE in Marketing and Brand Management(120 credits) DipHE in Marketing and Brand Management (240 credits) If the student has no sandwich credits: BA Marketing and Brand Management (300 credits) BA (Hons) Marketing and Brand Management (360 credits) If the student has 120 S level credits: BA Marketing and Brand Management Sandwich (420 credits) BA (Hons) Marketing and Brand Management – Sandwich (480 credits) BA Retail Marketing Management Year Code Module Title Level Credit Year 1 BFK0001 BFE0011 F F 20 20 F 20 F F 20 20 BFK0002 BFO0013 BFK0010 Principles of Marketing Introduction to Economics for Management and Marketing Management Skills & Personal Development Retail Principles The Marketing Environment Plus one option from Practical Marketing Work, Society & Organisations Brands & Branding F F F 20 20 20 BIO0112 BIK0018 BIK0007 BIK0010 BIK006 Personal Development and Creativity Marketing Research and Consultancy Consumer Behaviour Buying and Merchandising Marketing Communications I I I I I 20 20 20 20 20 BFO0109 BFK0003 BFKNew Year 2 Approved by SVP: amended July 09 Page 11 of 27 Award CertHE in Retail Marketing (120 credits) Undergraduate Marketing Suite BIKnew BIO0111 Year 3 BSS0001 BHK0021 BHK0035 BHK0034 BHK0020 Ye Plus one option from The Customer Experience Project and Operations Management Placement - Optional Strategic Marketing Planning Management & Marketing Project or Management & Marketing Dissertation Contemporary Issues in Retailing I I 20 20 S H H 120 20 20 H H 40 20 Plus either two or three modules from the following depending upon whether the project or the dissertation was taken: ar 3/4 BHK0027 BHK0036 BHK0029 SHT4004 BHK0014 BHO0029 BHS0012 BHK0013 BHK0015 BHO0171 BHO0007 Advertising Strategy & Planning Public Relations & Sponsorship Direct Marketing Global Logistics &Supply Chain Management Services Marketing People Management & Business Environmental Policy Marketing & Management of Innovation Marketing for Small Businesses Electronic Commerce Management, Work & Society H H H H 20 20 20 20 H H H H H H H 20 20 20 20 20 20 20 DipHE in Retail Marketing (240 credits) If the student has no sandwich credits: BA Retail Marketing (300 credits) BA (Hons) Retail Marketing (360 credits) If the student has 120 S level credits: BA Retail Marketing Sandwich (420 credits) BA (Hons) Retail Marketing – Sandwich (480 credits) BA Sports Promotion & Marketing Year Code Year 1 BFK0001 BFE0011 Level Credit Principles of Marketing Introduction to Economics for Management and Marketing Management Skills & Personal Development The Marketing Environment Introduction to Sports Promotion & Marketing F F 20 20 F 20 F F 20 20 BFK0002 BFK0010 Practical Marketing Brands & Branding F F 20 20 BIO0112 BIK0018 BIK0006 BIK0007 BIK0016 Personal Development and Creativity Marketing Research and Consultancy Marketing Communications Consumer Behaviour Contemporary Issues in Sports Promotion & Marketing International Perspectives of Sports Promotion & Marketing I I I I I 20 20 20 20 20 I 20 BFO0109 BFKNew BFK0006 Year 2 Module Title BIK0017 Year 3 BSS0001 Placement - Optional S 120 Year 3/4 BHK0021 Strategic Marketing Planning H 20 Approved by SVP: amended July 09 Page 12 of 27 Award CertHE in Sports Promotion & Marketing (120 credits) DipHE in Sports Promotion & Marketing (240 credits) Undergraduate Marketing Suite BHK0035 BHK0034 BHK0033 BHK0038 BHK0027 BHK0036 BHK0029 BHK0016 BHK0014 BHO0003 BHK0015 BHK0037 Management & Marketing Project or Management & Marketing Dissertation Sport & Leisure Consumers Sports Branding and Sponsorship Plus either one or two modules from the following depending upon whether the project or the dissertation was taken: Advertising Strategy & Planning Public Relations & Sponsorship Direct Marketing Strategic Retailing Services Marketing Future Work & Managing Leisure Marketing for Small Businesses Event Management & Marketing H 20 H H H 40 20 20 H H H H H H H H 20 20 20 20 20 20 20 20 Continued/If the student has no sandwich credits: BA Sports Promotion & Marketing (300 credits) BA (Hons) Sports Promotion & Marketing (360 credits) If the student has 120 S level credits: BA Sports Promotion & Marketing Sandwich (420 credits) BA (Hons) Sports Promotion & Marketing – Sandwich (480 credits) COURSE TITLE …BA Combined Studies - Marketing Year Code Module Title Level Credit Award Year 1 Various 120 Foundation level credits Modules must be chosen from those offered to The Business School students F 20 per module CertHE (120 credits) Year 2 NEW 120 Intermediate level credits Modules must be chosen from those offered to The Business School students I 20 DipHE (240 credits Year 3 BSS0001 Placement - Optional S 120 Year 3/4 BHK0021 120 Higher level credits Modules must be chosen from those offered to The Business School students H 20 If the student has no sandwich credits: BA Combined Studies - Marketing (300 credits) BA (Hons) Combined Studies - Marketing (360 credits) If the student has 120 S level credits: BA Combined Studies - Marketing -Sandwich (420 credits) BA (Hons) Combined Studies - Marketing – Sandwich (480 credits) 14 Teaching, Learning and Assessment Approved by SVP: amended July 09 Page 13 of 27 Undergraduate Marketing Suite A one week induction programme will be held at the beginning of the course to orientate the students towards studying in an HE context. Use will be made of ILPs (Individual Learning Profiles) in order to identify students at risk. A one week induction programme will also be held for entrants to the Marketing programmes. This will facilitate student transition to higher level work and an HE culture (where applicable) and will incorporate some developmental work on research and writing skills. Module assessment will normally comply with The Business School’ assessment tariff, which reflects differences between module levels (F,I,H). A variety of teaching and learning strategies will be used to achieve the outcomes specified above. These will include, for example, lectures, seminars, tutorials, workshops, computer aided learning packages, directed study and project work. The teaching and learning strategy adopted will reflect the distinctive characteristics of different subjects and the appropriate learning styles and strategies. Assessment will similarly vary depending on module focus and outcomes. However, assessment may include the following: unseen examinations, oral presentations, individual or group essays or reports, case studies, inclass tests, peer assessment, individual reflective learning portfolios, time constrained assignments, group projects and management and marketing projects or dissertations for final year students. Formative assessment will be incorporated at a modular level for at least foundation stage modules, and will normally be provided for other levels. These will allow students to gain self, peer and tutor feedback on their work before formal formative assessment takes place. Personal Development Planning (PDP) will be included in the programme at all stages. In Years One and Two this will be embedded within two core modules: Management Skills and Personal Development (Year One - F) Personal Development and Creativity (Year Two - I) PDP within these modules will be a fundamental aspect of student assessment. In Year One, this will normally be explicitly linked into the personal tutorial system. In the third and final year of the programme, PDP becomes much more self-managed and dependent upon the skills students will have developed in Years One and Two. The sandwich aspect provides a clear opportunity for personal development as does the final year project/dissertation. In the first year students are given a PDP handbook or equivalent to facilitate planning and portfolio development. This handbook or equivalent is also designed to be used in all future years of study. 15 Support for students and their learning The University of Huddersfield provides a range of central facilities to support students and programme tutors refer students as appropriate. The main facilities are as follows: the Learning Centre (library and computing facilities) provides induction and ongoing support for all students; a distributed network of learning support units that are open to all students; Student Services provides specialist advice in the areas of careers advice, pastoral care and chaplaincy, day care nursery, counselling, accommodation and welfare, financial support, disability support, a job shop for part time work, sports facilities; The International Office provides help and support for all overseas students. School based support The Business School has an Academic Skills Unit which manages the original ILP exercise and offers ongoing learning support to students; student survival guide; modular and course Blackboard sites. Programme level support Approved by SVP: amended July 09 Page 14 of 27 Undergraduate Marketing Suite Students will be supported by a number of staff associated with the programme, as indicated below: - module tutors and module leaders, in the context of module-specific problems year tutors: each year cohort will have a year tutor with specific responsibility for matters affecting the year group as a whole. course leader, with responsibility for course-level issues and as an alternative source of support to year tutors Business Placement Unit, which supports students in placement activity. Staff from the unit run a series of seminars at the beginning of the second year on the placement process, CV design, covering letters and interview techniques placement supervisor: students are allocated a placement supervisor who visits twice per year. The role of the supervisor is to meet the line manager, establish the nature of work assigned to the student, discuss progress of the student, assess and give formal and informal feedback and identify any problems personal tutor system: all first year marketing students will be allocated a personal tutor within the Department of Management and Marketing. Personal tutoring for these students will be proactive and skills and learning focused, whilst also accommodating those with more specific difficulties where students have special educational needs alternative assessment strategies or documentation formats may be provided. Student support is also available through The Business School Academic Skills Unit (for example regarding dyslexia) and the University’s Disability Office. - - - - 16 Criteria for admission Candidates must be able to satisfy the general admissions requirements of the University of Huddersfield in addition to the following programme specific requirements: BA (Hons) Marketing, BA (Hons) Advertising & Marketing Communications, BA (Hons) Retail Marketing Management, BA (Hons) Sports Promotion and Marketing, BA (Hons) Marketing and Brand Management, BA (Hons) Direct Marketing, BA (Hons) Combined Studies – Marketing Mature and overseas students studying in the UK will be considered on an individual basis. Specific entry requirements will be reviewed annually. Students should consult the UCAS website for current requirements (www.ucas.ac.uk). For the BA (Hons) Management Top-up: Applicants must satisfy the University that they possess the necessary skills and capabilities to undertake and to complete successfully the prescribed programme of study. A pass at GSCE or above grade C (or equivalent) in Mathematics and English would normally be required although this could be waived where other strong evidence of ability in these areas exist. Candidates whose mother tongue is not English are required to provided evidence of fluency through TOFEL (minimum score 550) or IELTS (minimum score 6.0) or some other, equivalent, qualification. Entry onto the top up degree will require either: A higher national diploma or equivalent from a recognised awarding body in the UK and for overseas students the equivalent of a BTEC Higher National Diploma in a relevant discipline. OR A comparable course from an internationally recognised college or university or UK Government recognised awarding body (for example: the Advanced Diploma from the Institute of Administrative Management; the Advanced Diploma from ABE; the Advanced Diploma from a recognised Hong Kong institution, such as Caritas Francis Hsu) and be able to satisfy the admissions tutor/course leader that they can benefit from such a course of study. As a guide, for students from mainland Europe the following are considered equivalent to a British BTEC Higher National Diploma (confirmed by The National Academic Recognition Information Centre / British Council) Czech Republic First two years of either five year Language/Management Programme or three year Bachelor programme in Economics and/or Management. Approved by SVP: amended July 09 Page 15 of 27 Undergraduate Marketing Suite Finland Diploma awarded after two/three years in a Polytechnic Institute France Brevet de Technicien Superieur. Diplome Universitaire de Technologie Germany Courses offered by Hohere Fachshjulen and Akademien which lead to the title of Gradiert. Holders of the Vordipolm/Zwishenprufung taken at University after a two/three year course. Hungary Advanced Diploma from a ‘University College’ (two or three years study) or two years study in a University on a Bachelors Programme in Business Management. Ireland National diploma awarded by NCEA Italy Diploma Unniversitario Netherlands HBO diploma. Norway Hogskolen two year ‘business diploma’ Poland First two years of either five year Language/Management programme or three year Bachelor Programme in Economics and/or Management. Portugal Bacarel degree, obtained after a three year course at a Polytechnic Institute. Spain Diplomatura taken at an Escuela Universitaria Diplmado awarded after completion of the first University cycle. Sweden Hogskoleexamen Diploma with 80 points (degree level studies comprise a minimum of 120 points) For each of the above qualifications the tariff in credits will normally be 240 (120 ECTS) This list is not exhaustive and NARIC can provide information on the comparability of qualifications in other countries and individual credential evaluation for applicants who hold qualifications other than those listed above. Specific entry requirements will be reviewed annually. Students should consult the UCAS website for current requirements (www.ucas.ac.uk). 17 Methods for evaluating and improving the quality and standards of teaching and learning The University’s Teaching and Learning Committee has the ultimate responsibility for quality and standards of teaching and learning in the University; Course validation takes place under the University regulations and Quality Assurance Procedures for taught programmes. All validation panels are composed of experienced members of University staff and external members who exercise their professional judgement in relation to the programme. The recommendations of validation panels are approved by the University Teaching and Learning Committee; periodic school and service review take place on a rolling quinquennial programme and focus inter alia on the arrangements for quality assurance management and enhancement, assessment and teaching and learning opportunities, C&IT strategies, the articulation and assurance of standards, external examiner reports and evaluation, links with professional bodies, employers and other external organisations; the University ensures that arrangements for approval, validation and quality assurance of collaborative provision are of the same level as those expected for campus-based programmes; the University strongly encourages student representation on all major committees within the University; Staff development priorities in the University are based on achieving excellence in learning, teaching and scholarship; The Annual Evaluation of Programmes is the responsibility of the School Board. The Course Committee prepares an annual evaluation report that includes information in line with the University policies and procedures. Reports are considered by the annual Course Evaluation Committee which includes a nominated representative of the University’s Teaching and Learning Committee. The School Board considers the minutes and identifies any actions required at School level. The School Board reports to the Approved by SVP: amended July 09 Page 16 of 27 Undergraduate Marketing Suite 18 University’s Teaching and Learning Committee that, in turn, identifies any actions required at University level. Amendments to programme and module documents are considered by the School Accreditation and Validation Panel. A course evaluation questionnaire is distributed annually to students and the results considered by Course Committee The Student Panel meets each term and matters of concern are reported to the Course Committee. Each module is evaluated on an annual basis; The Chartered Management Institute externally verifies programme operationalisation on an annual basis for the straight management provision, with a number of monitoring visits throughout the year Regulation of assessment Assessment Rules An overview of current University assessment details and regulations are provided in the Student Handbook and relevant excerpts contained in the Course Handbook; The minimum module pass mark is 40%; University Regulations on condonement apply; Students will normally be allowed to trail one 20-credit module into the following year; For students on all BA Honours Marketing courses (and related courses), in calculating the numerical average for the Bachelor’s degree with honours, the best 100 H level credits in the Programme will carry a weighting of two and the best 100 graded I level credits a weighting of one. Role of External Examiners In relation to programmes the role and responsibilities of External Examiners is to advise the Course Assessment Board with regard to standards and fairness of assessment and, when appropriate, to consider the results of individual students in the context of the University’s current regulations. In relation to modules the role and responsibilities of External Examiners is to advise the Subject group with regard to standards and fairness of assessment and, when appropriate, to consider the results of individual students. External Examiners are required to review assessment, attend the Course Assessment Board and report promptly to the Senate at the end of each academic year on the conduct of the assessments and on issues related to assessment, including: the overall performance of the students in relation to their peers on similar programmes/modules; the quality of knowledge and skills (both general and subject specific) demonstrated by the students; the overall standard of assessments; the overall approach to teaching, learning and assessment as indicated by student performance; any other recommendations arising from the assessment. 19 Indicators of Quality and Standards Course validation Range of prizes awarded by industry for individual student achievement. Institute of Direct Marketing competition. This is a national competition involving student group entries which Huddersfield students of direct marketing have won three times and came runners up twice. Recognition of Huddersfield Marketing degrees by the Chartered Institute of Marketing in their policy on exemptions from professional examinations. External examiner Reports. The Placement unit was reviewed twice in 2004, by both the QAA and the Institutional Audit. School Review undertaken by the University in December 2001. Points for commendation include the following: Committed and professional approach of academic staff Approved by SVP: amended July 09 Page 17 of 27 Undergraduate Marketing Suite Innovative approach to programme delivery that meets modern learning needs Organisation and documentation of the annual evaluation process Recognition by external examiners of the professional manner in which the interface with staff takes place Clear student appreciation of support given by academic and support staff Focus on, and development of, pockets of research strength Well organized and effective placement unit Programmes unified and re-approved July 2005 and April 2009 Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided. More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each module can be found in the study module guide and course handbook. The accuracy of the information contained in this document is reviewed by the University and may be checked by the Quality Assurance Agency for HE. Key sources of information about the course can be found in: 1. http://www.hud.ac.uk/hubs/department/management_marketing.htm 2. Course Handbook (available via Blackboard in an Electronic Version) 3. Project OR Dissertation Handbook 4. The University Prospectus Approved by SVP: amended July 09 Page 18 of 27 Undergraduate Marketing Suite APPENDIX 1 CORE VS OPTIONAL MODULES Level F F F F F F F F F F F F F Foundation Level Award Marketing Module Principles of Marketing Management Skills & Personal Development Intro to Economics Practical Marketing Work Society & Organisations The Marketing Environment Language Princ of Advertising & Mktg Comms Intro to Multimedia & the Internet Retail Principles Introduction to Sports Promotion & Marketing Brands & Branding Accounting for Managers Approved by SVP: amended July 09 C C C C Opt C Opt Marketing Management C C C C C Advertising Retail Sports Brand Direct BACS Management Promotion Management Marketing C C C C C C C Opt Opt C C C C C C C C C C C No Core Modules C C C All Options C C C C C C Opt C Page 19 of 27 Undergraduate Marketing Suite Opt C Opt C APPENDIX 1 CORE VS OPTIONAL MODULES Module Retail Marketing Marketing Advertising Mangmt Management Sports Brand Promotion Management Direct Marketing I Personal Development & Creativity C C C C C Personal Development & Work Based Learning Limited Opt Limited Opt C I I I I I I I I I I I Marketing Research & Consultancy Marketing Communications Consumer Behaviour International Marketing Retail Marketing Project & Operations Management Language Exploitation of Multimedia & the Internet Contemporary Media Analysis Contemp. Issues in Advertising & Marketing Communications Buying & Merchandising Contemp. Issues in Sports Promotion & Marketing C C C Opt Opt Opt Opt C C C C C Opt C C C C C C C C Level I I I I I I I Award Intermediate Level Managing & Communicating Brands Direct Marketing Financial Planning for Campaign Management The Legal Environment of Business Employment The Customer Experience Approved by SVP: amended July 09 Page 20 of 27 C Opt C C C C C C C C C C Opt Opt Undergraduate Marketing Suite Opt C C BACS APPENDIX 1 CORE VS OPTIONAL MODULES Level Module Higher Level Award Marketing Marketing Management Advertising Retail Mangmt Sports Promotion Brand Direct Management Marketing C C C C C LO LO LO LO LO LO LO LO LO LO C LO LO C Opt Opt Opt Opt Opt Opt Opt C Opt Opt C Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt C C Opt (& top-up) H H H H H H H H H H H H H H H H H H H H H H Strategic Marketing Planning Strategic Management Dissertation Project Language Contemporary Issues in Retailing Mktg & Mgmt of Innovation Advertising Strategy & Planning PR & Sponsorship Direct Marketing Strategic Retailing Services Marketing Future Work & Managing Leisure People Mgmt & Business Environmental Policy Marketing of Small Business Electronic Commerce Event Management & Marketing Global Logistics and Supply Chain Management Sport & Leisure consumers Sports Sponsorship & Branding Digital Marketing & Communication Management, Work & Society Creative Brand Strategy H International Marketing (Honours) H H Approved by SVP: amended July 09 C LO LO Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt C LO LO Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt C C Opt C Opt Opt Page 21 of 27 Undergraduate Marketing Suite BACS APPENDIX 3 ASSESSMENT LOADING - BA (HONS) MARKETING SUITE MODULES Exam Individual Assignment √ √ Group Assignment ASSESSMENT STRATEGY Presentation Project/ Other Dissertation Foundation Modules BFK 0001 Principles of Marketing BFK 0002 Practical Marketing BFK 0003 Retail Principles BFO 0013 Work, Society and Organisations BFKNew The Marketing Environment √ √ √ √ √ √ 2 Assessments 50% each. 1 A mix of presentations, case study analysis, and time constrained (I hour) blackboard quizzes or inclass, counting as one assignment worth 2. Students have choice of either two in-class tests (of 1 hour each) or a case study (3,000 words), BFE 0011 Introduction to Economics for Management and Marketing BFO 0109 Management Skills and Personal Development BFK 0004 Principles of Advertising & Marketing Communications CFT 4105 Introduction to Multimedia & the Internet BFK 0006 Introduction to Sports Promotion & Marketing √ √ √ √ √ √ √ √ Approved by SVP: amended July 09 Practical Assignment √ Page 22 of 27 Undergraduate Marketing Suite √ BFK 0010 Brands & Branding BFA 0002 Accounting For Managers √ 4 In-class tests Various Language Modules Approved by SVP: amended July 09 Varies, may be oral tests or exams etc as appropriate Page 23 of 27 Undergraduate Marketing Suite MODULES Exam Individual Assignment Group Assignment ASSESSMENT STRATEGY Presentation Project/ Other Dissertation Intermediate Modules BIK 0006 Marketing Communications BIK 0018 Market Research and Consultancy √ BIK 0007 Consumer Behaviour √ BIK 0004 International Marketing BIKnew The Customer Experience √ Assignment/ Presentation 2 Assessments Real Project, includes proposal & report and presentation, Mix of Blackboard tests, reflective statement, timed in-class tests. √ and Presentation √ √ √ BIO 0112 Personal Development and Creativity BIK 0009 Retail Marketing √ √ √ √ BIK 0010 Buying and Merchandising BIK 0016 Contemporary Issues in Sports Promotion & Marketing BIK 0017 International Perspectives of Sports Promotion & Marketing CIT 4305 Exploitation of Multimedia & the Internet √ √ √ Approved by SVP: amended July 09 √ √ Produced Website Proposal, Analyses and Final Presentation Page 24 of 27 Undergraduate Marketing Suite BIO 0111 Project and Operations Management BIK 0013 Contemporary Issues in Advertising & Marketing Communications BIK 0014 Contemporary Issues in Media Analysis BIK 0041 Direct Marketing BIA 0058 Financial Planning for Campaign Management BIO0009 People Management & Development BIK 0020 Managing & Communicating Brands BIO 0138 Personal Development & Work Based Learning BIL0034 The Legal Environment of Business Employment Various Language Modules √ √ √ √ √ √ √ √ √ √ √ Work Portfolio & presentation √ √ √ Approved by SVP: amended July 09 √ √ (Project report) Work Portfolio √ Varies, may be oral tests or exams etc as appropriate Page 25 of 27 Undergraduate Marketing Suite MODULES Exam Individual Assignment ASSESSMENT STRATEGY Group Presentation Project/ Assignment Dissertation Other Higher Modules BHK 0035 Management and Marketing Project √ BHK 0034 Management and Marketing Dissertation √ BHK 0021 Strategic Marketing Planning BHK 0027 Advertising Strategy & Planning √ √ √ √ √ √ BHK 0036 Public Relations & Sponsorship √ BHK 0029 Direct Marketing BHK 0013 Marketing & Management of Innovation √ BHK 0020 Contemporary Issues in Retailing √ BHP 0007 Digital Marketing & Communication √ √ BHO 0003 Future Work and Managing Leisure √ √ Approved by SVP: amended July 09 In Class Tests √ BHK 0037 Event Management & Marketing BHK 0033 Sports & Leisure Consumers Proposal √ √ and Presentation Page 26 of 27 Undergraduate Marketing Suite BHK 0038 Sports Branding & Sponsorship BHK 0014 Services Marketing BHK 0041 Creative Brand Management BHO 0007 Management Work & Society BHO0029 People Management & Business BHO0171 Electronic Commerce BHK0016 Strategic Retailing SHT 4004 Global Logistics & Supply Chain Management BHO0113 Strategic Management BHK 0015 Marketing for Small Businesses BHS 0012 Environmental Policy BSS0001 Placement Option BHK 0031 International Marketing Various Language Modules Approved by SVP: amended July 09 √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Case Study √ √ √ √ Case Study/ Business Report √ Placement Report √ √ Varies, may be oral tests or exams etc as appropriate Page 27 of 27 Undergraduate Marketing Suite