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THE BUSINESS SCHOOL
UNIVERSITY OF HUDDERSFIELD
COURSE SPECIFICATION
1 AWARDING INSTITUTION
2 TEACHING INSTITUTION
3 SCHOOL AND DEPARTMENT
4 COURSE ACCREDITED BY
5 MODE OF DELIVERY
6 FINAL AWARD
7 COURSE TITLE
8 UCAS CODE
9 SUBJECT BENCHMARK STATEMENT
10 DATE OF COURSE SPECIFICATION
Specification Approval
11
University of Huddersfield
University of Huddersfield
The Business School, Department of Strategy
and Marketing
None Proposed
All programmes are delivered as three-year, fulltime: four-year sandwich or part-time modular
by daytime attendance. Marketing Management
is available as a direct entry, one year top-up
BA (Hons)
Marketing including
Marketing
Marketing Management
Marketing Management (Top-up)
Advertising & Marketing Communications
Retail Marketing Management
Sports Promotion and Marketing
Marketing & Brand Management
Direct Marketing
Combined Studies – Marketing
Marketing N500BA/Mark
Marketing Management N502 BA/Mkt/Mgt
Advertising & Marketing Communications N590
BA/AMktC
Retail Marketing Management NN25 BA/RMM
Sports Promotion and Marketing N591 BA/SPMkt
Marketing & Brand Management N592 BA/MBM
Direct Marketing N503 BA/DMA
Combined Studies – Marketing n/a
There is no Benchmark programme for Marketing.
The programme was therefore considered against
the Benchmark for General Business and
Management.
April 2008
Latest amendments July 2009
Educational aims of the Course
The Marketing programmes are offered as either a four year sandwich programme with the work based
business placement taking place in year three, or as a three year full time programme. In addition the course
may be delivered part-time modular (normally over six years) by daytime attendance. These degrees are
designed to deliver a core of marketing subjects that will meet the needs of, and be appropriate to, students
wishing to pursue a career in business or the public sector. In addition they allow students to choose, if they
wish, to specialise in those subject areas that are of particular interest to them. By naming these specialisms
within the programme students will benefit from its identification in the final title of their degree. BA (Hons)
Combined Studies - Marketing is the individualised programme route for all the Marketing degrees and is
offered from year two of the programme to students who are either unable to continue studying on their
chosen named course and are recommended to this course by the board, or to students who wish to pursue a
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Undergraduate Marketing Suite
range of module options that do not fit into a named programme. All these students are counselled regarding
the choice of modules from those available in the Business School and from other schools where appropriate.
The Marketing programmes provide a broad but varied mix of marketing modules with the opportunity to study
marketing to a very advanced level and to specialise in specific aspects. During the first year a range of
business subjects is included at the foundation level in order to provide students with a grounding in business,
the economy and organisations and to contextualise the strategic role played by marketing. In the highly
competitive business environment marketing is recognised as an essential aspect of successful management
and the course seeks to reflect the needs of employers in addition to catering for the academic and vocational
interests of students. BA (Hons) Marketing Management is available as a direct entry one-year top-up for
those students with a business qualification equal to 240 credits and which contains an identifiable core of
marketing subjects.
The main aims of the programme are to:

develop appropriate practical and professional skills to facilitate the pursuit of a career in the field of
marketing.
deliver current key concepts, theories and frameworks in marketing within the context of a general
business environment.
encourage and foster the ability to apply knowledge in an innovative, creative and reflective manner.
adopt a strategic perspective in order to reflect the need for organisations to adapt strategies to dynamic
and often short-term market conditions.
encourage and support students to facilitate a commitment to personal and professional development and
lifelong learning.
prepare students for relevant supervised work experience and support them through this expereince
(sandwich students only.)
To provide a foundation for life-long learning. Students will be equipped to be flexible with transferable
skills.






12
Intended learning outcomes
In the following section the learning outcomes for all the courses within the marketing suite are shown.
The learning outcomes for this degree have been developed with reference to the Quality Assurance Agency
Framework for Higher Education Qualifications (2001) and the Quality Assurance Agency benchmark
statements for General Business and Management (2006). Currently no specific benchmark statements are
available for marketing.
The programme provides opportunities for students to develop and demonstrate knowledge and
understanding, skills, qualities and other attributes in the following areas:
Knowledge and Understanding
On completion of the programme, and in relation to the environment appropriate to their course mode,
students will be able to:
A1.
A2.
A3.
A4.
A5.
A6.
A7.
Recognise the nature of business organisations and their management. (F,I,H)
Demonstrate a clear understanding of the principles and practice of marketing and marketing functions.
(F,I,H)
Evaluate the principles and practice of marketing and marketing functions in applicable organisational
contexts. (F,I, H)
Evaluate the conditions and constraints which impact upon marketing in a dynamic operating
environment and identify the implications of these for the marketing management process. (I, H)
Distinguish the inter-relationship between different marketing functions within organisations and
evaluate the need for integration in contemporary marketing management. (I, H)
Recognise and critically appraise the long-term strategic role of marketing in general business practice.
(H)
Assess the technologies appropriate to marketing functions and understand the way in which they
support business operations. (F, I, H)
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Undergraduate Marketing Suite
A8.
A9.
A10.
A11.
A12.
A13.
A14.
Recognise the scope of the retail environment & the various operational aspects of running a retail
organisation, and be able to apply specific knowledge of business practices to a retail organisation.
(Retail Marketing Management course mode only.) (F, I, H)
Recognise the global nature of the sports industry. (I) (Sports Promotion and Marketing only)
Assess the role and impact of sports promotion and marketing on this industry. (Sports Promotion and
Marketing course mode only) (F, I, H)
Evaluate and appraise the roles of relationship marketing culture, and integration in contemporary
advertising and communications practice (Advertising and Marketing Communication course mode
only) (F, I, H)
Recognise the culture and marketing behaviour of brand (and product) management and image (F,I, H)
(Marketing & Brand Management course mode only)
Assess how direct marketing techniques and related technology can be used in business and marketing
environments. (Direct Marketing course mode only) (I, H)
Recognise the specific relationship between marketing and management.(I,H) (Marketing Management
and Marketing Management Top-Up course mode only)
Skills and Other Attributes
On completion of the programme, and in relation to the environment appropriate to their course mode,
students will be able to:
B1.
B2.
B3.
B4.
B5.
B6.
Demonstrate the ability to apply and evaluate relevant key concepts, theories and techniques in
marketing, and related relevant disciplines (F, I, H).
Recognise and adopt a strategic perspective in the field of study. (H)
Apply an innovative, creative and self-critical approach to work which reflects the nature and culture of
the vocational field of marketing.(I, H)
Apply relevant research which includes awareness, identification and implementation of sources of
information, methodologies, analytical techniques, presentation methods and project management. (F,I,
H)
Demonstrate numeracy and quantitative skills including data analysis, interpretation, forecasting and
budgeting. (F, I, H).
Demonstrate cognitive and intellectual skils including critical analysis, synthesis, evaluation and
problem solving. (F, I, H).
Professional/Practical Skills
On completion of the programme, and in relation to the environment appropriate to their course mode,
students will be able to:
C1.
C2.
C3.
C4.
C5.
Research, develop and design strategies in a variety of functional marketing contexts. (I, H)
Present work (orally and in writing) in a suitable format and to a standard which would meet the needs
of marketing and related professions. (F,I, H)
Reflect in work an awareness of the criteria used by decision makers when evaluating plans and
stategies. (I,H)
Employ those inter-personal skills which would be recognised, required and valued by professionals in
marketing and related disciplines. (F, I, H)
Demonstrate the ability to design, create and evaluate a web page. (Advertising and Marketing
Communication and Direct Marketing course modes only) (F, I, H)
Students will also be encouraged to join a professional association (such as the Chartered Institute of
Marketing, the Institute of Direct Marketing, the Market Research Society of similar related body), facilitating
participation in local branch events and identification with the wider professional community.
Transferable/Key Skills
On completion of the course, and in relation to the environment appropriate to their course mode, students
will be able to:
D1.
D2.
Demonstrate effective oral and written communication skills, operational at all levels. (F, I, H)
Demonstrate the ability to competently use CIT for business, marketing communications and other
related applications. (F, I, H)
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Undergraduate Marketing Suite
D3.
D4.
D5.
Employ effective problem solving and decision making skills which includes the ability to identify
problems, create and evaluate options and make recommendations. (I, H)
Work effectively in an individual capacity which includes using initiative, time management and
planning. (F,I, H)
Participate as an effective team member, which includes contribution and collaboration, listening to the
views of others and recognising individual task-related strengths and weaknesses in a team
environment. (F, I, H)
F = Foundation, I = Intermediate, H = Honours
13
Course structure and requirements, levels, modules, credits, and awards
Eight separate programme modes will be available:
BA (Hons) Marketing
is a general marketing programme suitable for students who
are interested in all areas of marketing and who do not wish
to specialise. It does incorporate language options throughout
each stage of the degree so that a student may combine both
marketing and language skills. The languages offered may
vary from year to year depending upon the availability of
modules from the Language Department.
BA (Hons) Advertising & Communications
is designed for students planning a media related career.
New media opportunities and the inter-active communications
culture are studied.
BA (Hons) Direct Marketing
is designed to appeal to students who are keen to develop
skills in one-to-one marketing using new electronic/digital
technologies but are not necessarily electronic experts. It is
designed to meet the professional body standards of the IDM
BA (Hons) Marketing Management
combines two key areas within the Business School management and marketing. The development of
management skills and knowledge coupled with the strong
marketing background will equip students for an exciting and
rewarding future management role in a marketing
environment. Skills and knowledge required to meet the
demands of a globalised and dynamic business world are
developed.
BA (Hons) Marketing & Brand Management
is designed to meet the needs of students who are planning
to work within a marketing environment in a brand or product
management role.
BA (Hons) Retail Marketing Management
focuses on the retail industry and how it operates.
BA (Hons) Sports Promotion and Marketing
is designed for people interested in working in the emerging
sports marketing arena, in areas such as merchandising and
corporate sponsorship. (Hons) Advertising & Marketing
BA (Hons) Combined Studies – Marketing
This programme is designed for students who want to study a
mix of marketing and marketing related modules that cannot
be undertaken via any other route. There are no core
modules on this course.
Students are enrolled onto all courses, except the Combined studies route, through the four year sandwich
mode but there is an option to transfer to a three year full-time route for students who do not do a placement.
The course structures are designed to include as many common modules as possible while allowing for depth
of study in the specialist areas. This approach will also allow students to understand enough common topics
to allow them to change between courses, after the first year, should this be desired. Even changes after the
second year could be made between some of the routes where similar modules have been studied.
The course credits and levels are based on six 20-credit modules totalling 120-credits per academic year of
study. There are differing levels of modules taught across the course: In Year 1 Foundation (F) level
modules, in Year 2 Intermediate (I) level and in the Final Year Honours (H) level.
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Undergraduate Marketing Suite
Year one of the programme is largely compulsory in order to provide the necessary underpinnings to the
study of each course area. In the second year, where possible, options are introduced to allow students some
choice. In the final year the programme allows students to select options from a wide choice of relevant
specialisms. In addition a selected number of non-marketing subjects are available. The optional nature of
the final year is designed to support and develop career aspirations of students. There is a 48 week
placement in the third year. Successful completion of this allows students to graduate with a sandwich degree
and is the recommended route for the course. Students who do not wish to do a placement may progress
straight into the final year from the second year, subject to University progression regulations.
New optional modules may be introduced and existing optional modules may be withdrawn as marketing
trends develop and relevant modules become available or obsolete, or as student demand dictates.
University modules include 200 hours of learning per 20 credits. With the exception of the Project and
Dissertation modules, all other modules are based on 2 hours of class contact per week over two 12 week
terms. This equates to 48 hours of attendance and 152 for directed and unsupervised study per module. In
years 1 and 2 this equates to 288 hours of attendance and 912 hours for directed and unsupervised study. In
the final year it represents 265 hours of formal attendance and 935 hours for directed and unsupervised study
if the student undertakes a Project, or 232 hours of formal attendance and 968 hours for directed and
unsupervised study if the student undertakes a Dissertation.
Progression Requirements:
The University rules concerning progression are applicable to the courses.
There is no formal structure for the part-time routes to awards in the Marketing course suite. The course
structure for each student is individually determined to meet their needs. Normally students will undertake
three, 20 credit modules in each of the six years of the programme, but this can vary to suit the individual.
Students can take a maximum of eighty credits in any one year. They normally undertake modules in order;
Foundation modules first, followed by Intermediate modules and Higher modules last. Progression rules are
the same as for the full-time route. As part-time students they do not undertake the sandwich route.
COURSE BA Marketing
Year
Code
Module Title
Level
Credit
Year 1
BFK0001
BFE0011
F
F
20
20
F
20
F
F
20
20
BFO0013
Various
BFK0010
Principles of Marketing
Introduction
to
Economics
for
Management and Marketing
Management Skills & Personal
Development
Practical Marketing
The Marketing Environment
Plus one option from
Work, Society and Organisations
A Modern language
Brands & Branding
F
F
F
20
20
20
BIO0112
BIK0018
Personal Development and Creativity
Marketing Research and Consultancy
I
I
20
20
BFO0109
BFK0002
BFKNew
Year 2
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Page 5 of 27
Award
Cert HE in Marketing
(120 credits)
Undergraduate Marketing Suite
BIK0006
BIK0007
I
I
20
20
BIKnew
BIK0004
BIK0009
BIO0111
Various
Marketing Communications
Consumer Behaviour
Plus two options from
The Customer Experience
International Marketing
Retail Marketing
Project & Operations Management
A Modern language
I
I
I
I
20
20
20
20
Year 3
BSS0001
Placement - Optional
S
120
Year 3 / 4
BHK0021
BHK0035
Strategic Marketing Planning
Management & Marketing Project
or
Management & Marketing Dissertation
H
H
20
20
H
40
H
H
H
H
H
H
H
H
H
H
20
20
20
20
20
20
20
20
20
20
H
H
H
H
H
20
20
20
20
20
BHK0034
DipHE in Marketing
(240 credits)
Plus either three or four modules from
the following depending upon whether
the project or the dissertation was
taken:
BHK0027
BHK0036
BHK0029
BHK0016
BHK0020
BHK0014
BHO0003
BHO0029
BHS0012
BHK0013
BHK0015
BHO0171
BHK0037
BHO0172
Various
Advertising Strategy & Planning
Public Relations & Sponsorship
Direct Marketing
Strategic Retailing
Contemporary Issues in Retailing
Services Marketing
Future Work & Managing Leisure
People Management & Business
Environmental Policy
Marketing & Management of
Innovation
Marketing for Small Businesses
Electronic Commerce
Event Management & Marketing
Digital Marketing & Communication
Modern language
If the student has no
sandwich credits:
BA Marketing (300
credits)
BA (Hons) Marketing
(360 credits)
If the student has 120 S
level credits:
BA Marketing -Sandwich
(420 credits)
BA (Hons) Marketing –
Sandwich (480 credits)
BA Advertising and Marketing Communications
Year
Code
Module Title
Level
Credit
Year, 1
BFK0001
BFE0011
Principles of Marketing
Introduction
to
Economics
for
Management and Marketing
Management Skills & Personal
Development
Principles of Advertising & Marketing
Communications
Introduction to Multimedia & the
Internet
F
F
20
20
F
20
F
20
F
20
Plus one option from:
Practical Marketing
Brands &Branding
F
20
F
20
BFO0109
BFK0004
CFT4105
BFK0002
BFK0010
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Page 6 of 27
Award
CertHE in Advertising &
Marketing
Communications
(120 credits)
Undergraduate Marketing Suite
Year 2
BIO0112
BIK0018
BIK0013
BIK0007
BIK0014
CIT4305
Personal Development and Creativity
Marketing Research and Consultancy
Contemporary Issues in Advertising
and Marketing Communications
Consumer Behaviour
Contemporary Media Analysis
Exploitation of Multimedia & the
Internet
I
I
I
20
20
20
I
I
I
20
20
20
DipHE in Advertising &
Marketing
Communications
(240 credits)
Year 3
BSS0001
Placement - Optional
S
120
Year 3/4
BHK0021
BHK0035
Strategic Marketing Planning
Management & Marketing Project or
H
H
20
20
BHK0034
BHK0027
Management & Marketing Dissertation
Advertising Strategy & Planning
Plus at least one module from the
following
Public Relations & Sponsorship
Direct Marketing
Plus either none, one or two modules
from the following depending upon
how many credits have been taken
from the above list:
Services Marketing
Marketing for Small Businesses
Event Management & Marketing
Digital Marketing & Communication
H
H
40
20
BHK0036
BHK0029
BHK0014
BHK0015
BHK0037
BHO0172
H
H
H
20
20
20
H
H
H
H
20
20
20
20
If the student has no
sandwich credits:
BA Advertising &
Marketing
Communications (300
credits)
Continued/BA (Hons) Advertising &
Marketing
Communications
(360 credits)
If the student has 120 S
level credits:
BA Advertising &
Marketing
Communications Sandwich (420 credits)
BA (Hons) Advertising &
Marketing
Communications –
Sandwich (480 credits)
BA Direct Marketing
Year
Code
Module Title
Level
Credit
Year 1
BFK0001
BFK0002
BFK0004
Principles of Marketing
Practical Marketing
Principles of Advertising and
Marketing Communications
F
F
F
20
20
20
BFKNew
BFO0109
The Marketing Environment
F
F
20
20
F
20
I
I
20
20
I
20
CFT4105
Year 2
BIK0021
BIK0018
BIA0058
Approved by SVP: amended July 09
Management
Skills
and
Personal Development
Introduction to Multi Media and
the Internet
Introduction to Direct Marketing
Marketing
Research
and
Consultancy
Financial Planning for Campaign
Page 7 of 27
Award
CetHE in Direct
Marketing
(120 Credits)
Undergraduate Marketing Suite
BIK0007
Management
Personal
Development
and
Creativity
Exploitation of Multimedia and the
Internet
Consumer Behaviour
Year 3
BSS0001
Placement – Optional
S
120
Year 3/4
BHK0029
BHK0021
BHK0013
Direct Marketing
Strategic Marketing Planning
Marketing and management of
Innovation
Digital Marketing and
Communications
Management and Marketing
Dissertation
or
H
H
H
20
20
20
H
20
H
40
Management and Marketing Project
And if required one module from
the following depending upon
whether the project or dissertation
was taken:
H
20
BIO0112
CIT4305
BHO0172
BHK0034
BHK0035
BHK0041
BHK0036
BHK0037
BHK0014
BHO0171
BHK0027
BHP007
Creative Brand Management
Public Relations and Sponsorship
Event Management and
Marketing
Services Marketing
Electronic Commerce
Advertising Strategy and Planning
Digital Marketing &
Communication
I
20
I
20
I
20
H
H
H
H
H
H
H
20
20
20
20
20
20
20
DipHE in Direct
Marketing
(240 Credits)
If the student has no
sandwich credits: BA
Direct Marketing (300
Credits)
BA (Hons) Direct
Marketing (360
Credits)
If the student has 120
S level credits: BA
Direct Marketing –
Sandwich (420
Credits);BA (Hons)
Direct Marketing –
Sandwich (480
Credits)
BA Marketing Management
Year
Code
Module Title
Level
Credit
Year 1
BFK0001
BFE0011
Principles of Marketing
Introduction to Economics for
Management and Marketing
Management Skills & Personal
Development
Practical Marketing
Accounting for Managers
Work, Society and Organisations
F
F
20
20
F
20
F
F
F
20
20
20
BFO0109
BFK0002
BFA0002
BFO0013
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Page 8 of 27
Award
Cert HE in Marketing
Management
(120 credits)
Undergraduate Marketing Suite
Year 2
BIK0018
BIK0006
BIK0007
BIO0111
BIL0034
BIO0112
BIO0138
Marketing Research and Consultancy
Marketing Communications
Consumer Behaviour
Project & Operations Management
The Legal Environment of Business
Employment
Plus one options from:
Personal Development and Creativity
or
Personal Development & Work Based
Learning
I
I
I
I
I
20
20
20
20
20
I
20
I
20
DipHE in Marketing
Management
(240 credits)
Year 3
BSS0001
Placement - Optional
S
120
Year 3 / 4
BHO0113
BHO0007
BHK0035
Strategic Management
Management, Work & Society
Management & Marketing Project
or
Management & Marketing Dissertation
Plus either two or three compatible H
level electives from the Business
School undergraduate scheme,
depending upon whether the project or
the dissertation was taken. These
include:
Advertising Strategy & Planning
Public Relations & Sponsorship
Direct Marketing
Strategic Retailing
Contemporary Issues in Retailing
Services Marketing
Future Work & Managing Leisure
People Management & Business
Environmental Policy
Marketing & Management of
Innovation
Marketing for Small Businesses
Electronic Commerce
Event Management & Marketing
Modern language
H
H
H
20
20
20
H
40
H
H
H
H
H
H
H
H
H
H
20
20
20
20
20
20
20
20
20
20
H
H
H
H
20
20
20
20
If the student has 120 S
level credits:
BA Marketing
Management Sandwich (420 credits)
BA (Hons) Marketing
Management –
Sandwich (480 credits)
Level
Credit
Award
H
H
20
20
H
40
H
H
20
20
H
20
BHK0034
BHK0027
BHK0036
BHK0029
BHK0016
BHK0020
BHK0014
BHO0003
BHO0029
BHS0012
BHK0013
BHK0015
BHO0171
BHK0037
Various
If the student has no
sandwich credits:
BA Marketing
Management (300
credits)
BA (Hons) Marketing
Management
(360 credits)
BA Marketing Management Top-up (full time)
Year
Code
Module Title
Three
BHO0113
Strategic Management
BHO0007
Management, Work & Society
PLUS
BHK0034
Management & Marketing Dissertation
And a choice of two modules from:
BHK0031
International Marketing
BHK0013
Marketing & Management of
Innovation
BHK0036
Public Relations & Sponsorship
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Page 9 of 27
120 credits in addition
to entry requirement of
240 credits (120
Foundation and 120
Intermediate) for the
Undergraduate Marketing Suite
BHK0014
Services Marketing
Plus other marketing modules as available
H
20
H
H
20
20
H
H
20
20
H
H
20
20
H
Strategic Management
H
Management, Work & Society
PLUS Choice of two from
H
International Marketing
H
Marketing & Management of
Innovation
H
Public Relations & Sponsorship
H
Services Marketing
Plus other marketing modules as available
20
20
Management & Marketing Dissertation H
OR
Choice of TWO modules from
H
International Marketing
H
Marketing & Management of
Innovation
H
Public Relations & Sponsorship
H
Services Marketing
Plus other marketing modules as available
40
OR
BHO0113
BHO0007
Strategic Management
Management, Work & Society
Honours degree.
Students who have
obtained 100 credits
(totalling 340 credits)
may exceptionally be
awarded an ordinary
degree.
And a choice of FOUR modules from
BHK0031
BHK0013
International Marketing
Marketing & Management of
Innovation
BHK0036
Public Relations & Sponsorship
BHK0014
Services Marketing
Plus other marketing modules as available
BA Marketing Management Top-up (part-time)
Year One
BHO0113
BHO0007
BHK0031
BHK0013
BHK0036
BHK0014
As above
20
20
20
20
Year Two
BHK0034
BHK0031
BHK0013
BHK0036
BHK0014
20
20
20
20
BA Marketing & Brand Management
Year
Year 1
Code
BFK0001
BFK0004
BFK0010
BFKNew
BFK0002
Module Title
Level
Principles of Marketing
Principles of Advertising & Marketing
Communication
Brands & Branding
The Marketing Environment
Practical Marketing
Approved by SVP: amended July 09
Page 10 of 27
Credit
F
F
20
20
F
F
F
20
20
20
Award
Undergraduate Marketing Suite
Year 2
Year 3
Year
3/4
BFO0109
Management Skills & Personal
Development
F
20
BIO0112
BIK0018
BIK0020
BIK0007
BIK0013
Personal Development and Creativity
Marketing Research and Consultancy
Managing & Communicating Brands
Consumer Behaviour
Contemporary Issues in Advertising &
Marketing Communications
I
I
I
I
I
20
20
20
20
20
BIK0021
BIKnew
One option from:
Introduction to Direct Marketing
The Customer Experience
I
I
20
20
BSS0001
Placement - Optional
S
120
BHK0021
BHK0035B
BHK0034
BHK0041
Strategic Marketing Planning
Management & Marketing Project or
Management & Marketing Dissertation
Creative Brand Management
Plus at least two modules from the
following:
Advertising Strategy & Planning
Public Relations & Sponsorship
Direct Marketing
Marketing for Small Businesses
Event Management & Marketing
Services Marketing
Digital Marketing & Communication
H
H
H
H
20
20
40
20
H
H
H
H
H
H
H
H
20
20
20
20
20
20
20
20
BHK0027
BHK0036
BHK0029
BHK0024
BHK0037
BHK0014
BHO0172
CertHE in Marketing
and Brand
Management(120
credits)
DipHE in Marketing and
Brand Management
(240 credits)
If the student has no
sandwich credits:
BA Marketing and
Brand Management
(300 credits)
BA (Hons) Marketing
and Brand Management
(360 credits)
If the student has 120 S
level credits:
BA Marketing and
Brand Management Sandwich
(420 credits)
BA (Hons) Marketing
and Brand Management
– Sandwich
(480 credits)
BA Retail Marketing Management
Year
Code
Module Title
Level
Credit
Year 1
BFK0001
BFE0011
F
F
20
20
F
20
F
F
20
20
BFK0002
BFO0013
BFK0010
Principles of Marketing
Introduction
to
Economics
for
Management and Marketing
Management
Skills
&
Personal
Development
Retail Principles
The Marketing Environment
Plus one option from
Practical Marketing
Work, Society & Organisations
Brands & Branding
F
F
F
20
20
20
BIO0112
BIK0018
BIK0007
BIK0010
BIK006
Personal Development and Creativity
Marketing Research and Consultancy
Consumer Behaviour
Buying and Merchandising
Marketing Communications
I
I
I
I
I
20
20
20
20
20
BFO0109
BFK0003
BFKNew
Year 2
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Page 11 of 27
Award
CertHE in Retail
Marketing
(120 credits)
Undergraduate Marketing Suite
BIKnew
BIO0111
Year 3
BSS0001
BHK0021
BHK0035
BHK0034
BHK0020
Ye
Plus one option from
The Customer Experience
Project and Operations Management
Placement - Optional
Strategic Marketing Planning
Management & Marketing Project
or
Management & Marketing Dissertation
Contemporary Issues in Retailing
I
I
20
20
S
H
H
120
20
20
H
H
40
20
Plus either two or three modules from the
following depending upon whether the
project or the dissertation was taken:
ar 3/4
BHK0027
BHK0036
BHK0029
SHT4004
BHK0014
BHO0029
BHS0012
BHK0013
BHK0015
BHO0171
BHO0007
Advertising Strategy & Planning
Public Relations & Sponsorship
Direct Marketing
Global Logistics &Supply Chain
Management
Services Marketing
People Management & Business
Environmental Policy
Marketing & Management of Innovation
Marketing for Small Businesses
Electronic Commerce
Management, Work & Society
H
H
H
H
20
20
20
20
H
H
H
H
H
H
H
20
20
20
20
20
20
20
DipHE in Retail
Marketing
(240 credits)
If the student has
no sandwich
credits:
BA Retail
Marketing (300
credits)
BA (Hons) Retail
Marketing
(360 credits)
If the student has
120 S level credits:
BA Retail
Marketing Sandwich (420
credits)
BA (Hons) Retail
Marketing –
Sandwich (480
credits)
BA Sports Promotion & Marketing
Year
Code
Year 1
BFK0001
BFE0011
Level
Credit
Principles of Marketing
Introduction to Economics for
Management and Marketing
Management Skills & Personal
Development
The Marketing Environment
Introduction to Sports Promotion &
Marketing
F
F
20
20
F
20
F
F
20
20
BFK0002
BFK0010
Practical Marketing
Brands & Branding
F
F
20
20
BIO0112
BIK0018
BIK0006
BIK0007
BIK0016
Personal Development and Creativity
Marketing Research and Consultancy
Marketing Communications
Consumer Behaviour
Contemporary Issues in Sports
Promotion & Marketing
International Perspectives of Sports
Promotion & Marketing
I
I
I
I
I
20
20
20
20
20
I
20
BFO0109
BFKNew
BFK0006
Year 2
Module Title
BIK0017
Year 3
BSS0001
Placement - Optional
S
120
Year 3/4
BHK0021
Strategic Marketing Planning
H
20
Approved by SVP: amended July 09
Page 12 of 27
Award
CertHE in Sports
Promotion & Marketing
(120 credits)
DipHE in Sports
Promotion & Marketing
(240 credits)
Undergraduate Marketing Suite
BHK0035
BHK0034
BHK0033
BHK0038
BHK0027
BHK0036
BHK0029
BHK0016
BHK0014
BHO0003
BHK0015
BHK0037
Management & Marketing Project
or
Management & Marketing Dissertation
Sport & Leisure Consumers
Sports Branding and Sponsorship
Plus either one or two modules from the
following depending upon whether the
project or the dissertation was taken:
Advertising Strategy & Planning
Public Relations & Sponsorship
Direct Marketing
Strategic Retailing
Services Marketing
Future Work & Managing Leisure
Marketing for Small Businesses
Event Management & Marketing
H
20
H
H
H
40
20
20
H
H
H
H
H
H
H
H
20
20
20
20
20
20
20
20
Continued/If the student has no
sandwich credits:
BA Sports Promotion
& Marketing (300
credits)
BA (Hons) Sports
Promotion & Marketing
(360 credits)
If the student has 120
S level credits:
BA Sports Promotion
& Marketing Sandwich
(420 credits)
BA (Hons) Sports
Promotion & Marketing
– Sandwich (480
credits)
COURSE TITLE …BA Combined Studies - Marketing
Year
Code
Module Title
Level
Credit
Award
Year 1
Various
120 Foundation level credits Modules must be chosen from those
offered to The Business School
students
F
20 per
module
CertHE
(120 credits)
Year 2
NEW
120 Intermediate level credits Modules must be chosen from those
offered to The Business School
students
I
20
DipHE
(240 credits
Year 3
BSS0001
Placement - Optional
S
120
Year 3/4
BHK0021
120
Higher
level
credits
Modules must be chosen from those
offered to The Business School
students
H
20
If the student has no
sandwich credits:
BA Combined Studies
- Marketing (300
credits)
BA (Hons) Combined
Studies - Marketing
(360 credits)
If the student has 120
S level credits:
BA Combined Studies
- Marketing -Sandwich
(420 credits)
BA (Hons) Combined
Studies - Marketing –
Sandwich (480
credits)
14
Teaching, Learning and Assessment
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Undergraduate Marketing Suite
A one week induction programme will be held at the beginning of the course to orientate the students towards
studying in an HE context. Use will be made of ILPs (Individual Learning Profiles) in order to identify students
at risk.
A one week induction programme will also be held for entrants to the Marketing programmes. This will facilitate
student transition to higher level work and an HE culture (where applicable) and will incorporate some
developmental work on research and writing skills.
Module assessment will normally comply with The Business School’ assessment tariff, which reflects differences
between module levels (F,I,H).
A variety of teaching and learning strategies will be used to achieve the outcomes specified above. These will
include, for example, lectures, seminars, tutorials, workshops, computer aided learning packages, directed
study and project work. The teaching and learning strategy adopted will reflect the distinctive characteristics of
different subjects and the appropriate learning styles and strategies.
Assessment will similarly vary depending on module focus and outcomes. However, assessment may include
the following: unseen examinations, oral presentations, individual or group essays or reports, case studies, inclass tests, peer assessment, individual reflective learning portfolios, time constrained assignments, group
projects and management and marketing projects or dissertations for final year students.
Formative assessment will be incorporated at a modular level for at least foundation stage modules, and will
normally be provided for other levels. These will allow students to gain self, peer and tutor feedback on their
work before formal formative assessment takes place.
Personal Development Planning (PDP) will be included in the programme at all stages. In Years One and Two
this will be embedded within two core modules:
Management Skills and Personal Development (Year One - F)
Personal Development and Creativity (Year Two - I)
PDP within these modules will be a fundamental aspect of student assessment. In Year One, this will normally
be explicitly linked into the personal tutorial system. In the third and final year of the programme, PDP becomes
much more self-managed and dependent upon the skills students will have developed in Years One and Two.
The sandwich aspect provides a clear opportunity for personal development as does the final year
project/dissertation. In the first year students are given a PDP handbook or equivalent to facilitate planning and
portfolio development. This handbook or equivalent is also designed to be used in all future years of study.
15
Support for students and their learning
The University of Huddersfield provides a range of central facilities to support students and programme tutors
refer students as appropriate. The main facilities are as follows:








the Learning Centre (library and computing facilities) provides induction and ongoing support for all
students;
a distributed network of learning support units that are open to all students;
Student Services provides specialist advice in the areas of careers advice, pastoral care and chaplaincy,
day care nursery, counselling, accommodation and welfare, financial support, disability support, a job
shop for part time work, sports facilities;
The International Office provides help and support for all overseas students.
School based support
The Business School has an Academic Skills Unit which manages the original ILP exercise and offers
ongoing learning support to students;
student survival guide;
modular and course Blackboard sites.
Programme level support
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Undergraduate Marketing Suite
Students will be supported by a number of staff associated with the programme, as indicated below:
-
module tutors and module leaders, in the context of module-specific problems
year tutors: each year cohort will have a year tutor with specific responsibility for matters affecting the
year group as a whole.
course leader, with responsibility for course-level issues and as an alternative source of support to year
tutors
Business Placement Unit, which supports students in placement activity. Staff from the unit run a series
of seminars at the beginning of the second year on the placement process, CV design, covering letters
and interview techniques
placement supervisor: students are allocated a placement supervisor who visits twice per year. The role
of the supervisor is to meet the line manager, establish the nature of work assigned to the student,
discuss progress of the student, assess and give formal and informal feedback and identify any problems
personal tutor system: all first year marketing students will be allocated a personal tutor within the
Department of Management and Marketing. Personal tutoring for these students will be proactive and
skills and learning focused, whilst also accommodating those with more specific difficulties
where students have special educational needs alternative assessment strategies or documentation
formats may be provided. Student support is also available through The Business School Academic
Skills Unit (for example regarding dyslexia) and the University’s Disability Office.
-
-
-
-
16
Criteria for admission
Candidates must be able to satisfy the general admissions requirements of the University of Huddersfield in
addition to the following programme specific requirements:
BA (Hons) Marketing, BA (Hons) Advertising & Marketing Communications, BA (Hons) Retail
Marketing Management, BA (Hons) Sports Promotion and Marketing, BA (Hons) Marketing and Brand
Management, BA (Hons) Direct Marketing, BA (Hons) Combined Studies – Marketing

Mature and overseas students studying in the UK will be considered on an individual basis.
 Specific entry requirements will be reviewed annually. Students should consult the UCAS website for
current requirements (www.ucas.ac.uk).
For the BA (Hons) Management Top-up:
Applicants must satisfy the University that they possess the necessary skills and capabilities to undertake and
to complete successfully the prescribed programme of study. A pass at GSCE or above grade C (or
equivalent) in Mathematics and English would normally be required although this could be waived where other
strong evidence of ability in these areas exist.
Candidates whose mother tongue is not English are required to provided evidence of fluency through TOFEL
(minimum score 550) or IELTS (minimum score 6.0) or some other, equivalent, qualification.
Entry onto the top up degree will require either:
A higher national diploma or equivalent from a recognised awarding body in the UK and for overseas students
the equivalent of a BTEC Higher National Diploma in a relevant discipline. OR
A comparable course from an internationally recognised college or university or UK Government recognised
awarding body (for example: the Advanced Diploma from the Institute of Administrative Management; the
Advanced Diploma from ABE; the Advanced Diploma from a recognised Hong Kong institution, such as
Caritas Francis Hsu) and be able to satisfy the admissions tutor/course leader that they can benefit from such
a course of study.
As a guide, for students from mainland Europe the following are considered equivalent to a British BTEC
Higher National Diploma (confirmed by The National Academic Recognition Information Centre / British
Council)
Czech Republic
First two years of either five year Language/Management Programme or three year Bachelor
programme in Economics and/or Management.
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Undergraduate Marketing Suite
Finland
Diploma awarded after two/three years in a Polytechnic Institute
France
Brevet de Technicien Superieur. Diplome Universitaire de Technologie
Germany
Courses offered by Hohere Fachshjulen and Akademien which lead to the title of Gradiert.
Holders of the Vordipolm/Zwishenprufung taken at University after a two/three year course.
Hungary
Advanced Diploma from a ‘University College’ (two or three years study) or two years study in a
University on a Bachelors Programme in Business Management.
Ireland
National diploma awarded by NCEA
Italy
Diploma Unniversitario
Netherlands
HBO diploma.
Norway
Hogskolen two year ‘business diploma’
Poland
First two years of either five year Language/Management programme or three year Bachelor
Programme in Economics and/or Management.
Portugal
Bacarel degree, obtained after a three year course at a Polytechnic Institute.
Spain
Diplomatura taken at an Escuela Universitaria
Diplmado awarded after completion of the first University cycle.
Sweden
Hogskoleexamen Diploma with 80 points (degree level studies comprise a minimum of 120
points)
For each of the above qualifications the tariff in credits will normally be 240 (120 ECTS)
This list is not exhaustive and NARIC can provide information on the comparability of qualifications in other countries and
individual credential evaluation for applicants who hold qualifications other than those listed above.

Specific entry requirements will be reviewed annually. Students should consult the UCAS website for
current requirements (www.ucas.ac.uk).
17







Methods for evaluating and improving the quality and standards of teaching and learning
The University’s Teaching and Learning Committee has the ultimate responsibility for quality and
standards of teaching and learning in the University;
Course validation takes place under the University regulations and Quality Assurance Procedures for
taught programmes. All validation panels are composed of experienced members of University staff and
external members who exercise their professional judgement in relation to the programme. The
recommendations of validation panels are approved by the University Teaching and Learning
Committee;
periodic school and service review take place on a rolling quinquennial programme and focus inter alia
on the arrangements for quality assurance management and enhancement, assessment and teaching
and learning opportunities, C&IT strategies, the articulation and assurance of standards, external
examiner reports and evaluation, links with professional bodies, employers and other external
organisations;
the University ensures that arrangements for approval, validation and quality assurance of collaborative
provision are of the same level as those expected for campus-based programmes;
the University strongly encourages student representation on all major committees within the University;
Staff development priorities in the University are based on achieving excellence in learning, teaching and
scholarship;
 The Annual Evaluation of Programmes is the responsibility of the School Board. The Course
Committee prepares an annual evaluation report that includes information in line with the
University policies and procedures.
Reports are considered by the annual Course Evaluation Committee which includes a nominated
representative of the University’s Teaching and Learning Committee. The School Board considers the
minutes and identifies any actions required at School level. The School Board reports to the
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Undergraduate Marketing Suite





18
University’s Teaching and Learning Committee that, in turn, identifies any actions required at University
level.
Amendments to programme and module documents are considered by the School Accreditation and
Validation Panel.
A course evaluation questionnaire is distributed annually to students and the results considered by
Course Committee
The Student Panel meets each term and matters of concern are reported to the Course Committee.
Each module is evaluated on an annual basis;
The Chartered Management Institute externally verifies programme operationalisation on an annual
basis for the straight management provision, with a number of monitoring visits throughout the year
Regulation of assessment
Assessment Rules





An overview of current University assessment details and regulations are provided in the Student
Handbook and relevant excerpts contained in the Course Handbook;
The minimum module pass mark is 40%;
University Regulations on condonement apply;
Students will normally be allowed to trail one 20-credit module into the following year;
For students on all BA Honours Marketing courses (and related courses), in calculating the numerical
average for the Bachelor’s degree with honours, the best 100 H level credits in the Programme will
carry a weighting of two and the best 100 graded I level credits a weighting of one.
Role of External Examiners

In relation to programmes the role and responsibilities of External Examiners is to advise the Course
Assessment Board with regard to standards and fairness of assessment and, when appropriate, to
consider the results of individual students in the context of the University’s current regulations.

In relation to modules the role and responsibilities of External Examiners is to advise the Subject group
with regard to standards and fairness of assessment and, when appropriate, to consider the results of
individual students.

External Examiners are required to review assessment, attend the Course Assessment Board and
report promptly to the Senate at the end of each academic year on the conduct of the assessments and
on issues related to assessment, including:




the overall performance of the students in relation to their peers on similar programmes/modules;
the quality of knowledge and skills (both general and subject specific) demonstrated by the students;
the overall standard of assessments;
the overall approach to teaching, learning and assessment as indicated by student performance; any
other recommendations arising from the assessment.
19






Indicators of Quality and Standards
Course validation
Range of prizes awarded by industry for individual student achievement.
Institute of Direct Marketing competition. This is a national competition involving student group entries
which Huddersfield students of direct marketing have won three times and came runners up twice.
Recognition of Huddersfield Marketing degrees by the Chartered Institute of Marketing in their policy on
exemptions from professional examinations.
External examiner Reports.
The Placement unit was reviewed twice in 2004, by both the QAA and the Institutional Audit.
School Review undertaken by the University in December 2001. Points for commendation include the
following:

Committed and professional approach of academic staff
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Undergraduate Marketing Suite






Innovative approach to programme delivery that meets modern learning needs
Organisation and documentation of the annual evaluation process
Recognition by external examiners of the professional manner in which the interface with staff takes
place
Clear student appreciation of support given by academic and support staff
Focus on, and development of, pockets of research strength
Well organized and effective placement unit
Programmes unified and re-approved July 2005 and April 2009
Please note: This specification provides a concise summary of the main features of the programme
and the learning outcomes that a typical student might reasonably be expected to achieve and
demonstrate if he/she takes full advantage of the learning opportunities that are provided. More
detailed information on the learning outcomes, content and teaching, learning and assessment
methods of each module can be found in the study module guide and course handbook. The
accuracy of the information contained in this document is reviewed by the University and may be
checked by the Quality Assurance Agency for HE.
Key sources of information about the course can be found in:
1.
http://www.hud.ac.uk/hubs/department/management_marketing.htm
2.
Course Handbook (available via Blackboard in an Electronic Version)
3.
Project OR Dissertation Handbook
4.
The University Prospectus
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Undergraduate Marketing Suite
APPENDIX 1 CORE VS OPTIONAL MODULES
Level
F
F
F
F
F
F
F
F
F
F
F
F
F
Foundation Level
Award Marketing
Module
Principles of Marketing
Management Skills & Personal Development
Intro to Economics
Practical Marketing
Work Society & Organisations
The Marketing Environment
Language
Princ of Advertising & Mktg Comms
Intro to Multimedia & the Internet
Retail Principles
Introduction to Sports Promotion & Marketing
Brands & Branding
Accounting for Managers
Approved by SVP: amended July 09
C
C
C
C
Opt
C
Opt
Marketing
Management
C
C
C
C
C
Advertising
Retail
Sports
Brand
Direct
BACS
Management Promotion Management Marketing
C
C
C
C
C
C
C
Opt
Opt
C
C
C
C
C
C
C
C
C
C
C
No
Core
Modules
C
C
C
All Options
C
C
C
C
C
C
Opt
C
Page 19 of 27
Undergraduate Marketing Suite
Opt
C
Opt
C
APPENDIX 1 CORE VS OPTIONAL MODULES
Module
Retail
Marketing Marketing
Advertising
Mangmt
Management
Sports
Brand
Promotion Management
Direct
Marketing
I
Personal Development & Creativity
C
C
C
C
C
Personal Development & Work Based
Learning
Limited Opt
Limited Opt
C
I
I
I
I
I
I
I
I
I
I
I
Marketing Research & Consultancy
Marketing Communications
Consumer Behaviour
International Marketing
Retail Marketing
Project & Operations Management
Language
Exploitation of Multimedia & the Internet
Contemporary Media Analysis
Contemp. Issues in Advertising & Marketing
Communications
Buying & Merchandising
Contemp. Issues in Sports Promotion &
Marketing
C
C
C
Opt
Opt
Opt
Opt
C
C
C
C
C
Opt
C
C
C
C
C
C
C
C
Level
I
I
I
I
I
I
I
Award
Intermediate Level
Managing & Communicating Brands
Direct Marketing
Financial Planning for Campaign
Management
The Legal Environment of Business
Employment
The Customer Experience
Approved by SVP: amended July 09
Page 20 of 27
C
Opt
C
C
C
C
C
C
C
C
C
C
Opt
Opt
Undergraduate Marketing Suite
Opt
C
C
BACS
APPENDIX 1 CORE VS OPTIONAL MODULES
Level Module
Higher Level
Award Marketing Marketing
Management
Advertising
Retail
Mangmt
Sports
Promotion
Brand
Direct
Management Marketing
C
C
C
C
C
LO
LO
LO
LO
LO
LO
LO
LO
LO
LO
C
LO
LO
C
Opt
Opt
Opt
Opt
Opt
Opt
Opt
C
Opt
Opt
C
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
C
C
Opt
(& top-up)
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
Strategic Marketing Planning
Strategic Management
Dissertation
Project
Language
Contemporary Issues in Retailing
Mktg & Mgmt of Innovation
Advertising Strategy & Planning
PR & Sponsorship
Direct Marketing
Strategic Retailing
Services Marketing
Future Work & Managing Leisure
People Mgmt & Business
Environmental Policy
Marketing of Small Business
Electronic Commerce
Event Management & Marketing
Global Logistics and Supply Chain
Management
Sport & Leisure consumers
Sports Sponsorship & Branding
Digital Marketing & Communication
Management, Work & Society
Creative Brand Strategy
H
International Marketing (Honours)
H
H
Approved by SVP: amended July 09
C
LO
LO
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
C
LO
LO
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
Opt
C
C
Opt
C
Opt
Opt
Page 21 of 27
Undergraduate Marketing Suite
BACS
APPENDIX 3
ASSESSMENT LOADING - BA (HONS) MARKETING SUITE
MODULES
Exam
Individual
Assignment
√
√
Group
Assignment
ASSESSMENT STRATEGY
Presentation Project/
Other
Dissertation
Foundation Modules
BFK 0001
Principles of Marketing
BFK 0002
Practical Marketing
BFK 0003
Retail Principles
BFO 0013
Work, Society and
Organisations
BFKNew
The Marketing Environment
√
√
√
√
√
√
2 Assessments 50% each.
1 A mix of presentations, case study analysis, and
time constrained (I hour) blackboard quizzes or inclass, counting as one assignment worth
2. Students have choice of either two in-class tests (of
1 hour each) or a case study (3,000 words),
BFE 0011
Introduction to Economics
for Management and
Marketing
BFO 0109
Management Skills and
Personal Development
BFK 0004
Principles of Advertising &
Marketing Communications
CFT 4105
Introduction to Multimedia &
the Internet
BFK 0006
Introduction to Sports
Promotion & Marketing
√
√
√
√
√
√
√
√
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Practical Assignment
√
Page 22 of 27
Undergraduate Marketing Suite
√
BFK 0010
Brands & Branding
BFA 0002
Accounting For Managers
√
4 In-class tests
Various Language Modules
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Varies, may be oral tests or exams etc as appropriate
Page 23 of 27
Undergraduate Marketing Suite
MODULES
Exam
Individual
Assignment
Group
Assignment
ASSESSMENT STRATEGY
Presentation Project/
Other
Dissertation
Intermediate Modules
BIK 0006
Marketing Communications
BIK 0018
Market Research and
Consultancy
√
BIK 0007
Consumer Behaviour
√
BIK 0004
International Marketing
BIKnew
The Customer Experience
√
Assignment/
Presentation
2 Assessments
 Real Project, includes proposal & report and
presentation,
 Mix of Blackboard tests, reflective statement,
timed in-class tests.
√ and
Presentation
√
√
√
BIO 0112
Personal Development and
Creativity
BIK 0009
Retail Marketing
√
√
√
√
BIK 0010
Buying and Merchandising
BIK 0016
Contemporary Issues in
Sports Promotion &
Marketing
BIK 0017
International Perspectives
of Sports Promotion &
Marketing
CIT 4305
Exploitation of Multimedia &
the Internet
√
√
√
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√
√
Produced Website
Proposal, Analyses and Final Presentation
Page 24 of 27
Undergraduate Marketing Suite
BIO 0111
Project and Operations
Management
BIK 0013
Contemporary Issues in
Advertising & Marketing
Communications
BIK 0014
Contemporary Issues in
Media Analysis
BIK 0041
Direct Marketing
BIA 0058
Financial Planning for
Campaign Management
BIO0009
People Management &
Development
BIK 0020
Managing & Communicating
Brands
BIO 0138
Personal Development &
Work Based Learning
BIL0034
The Legal Environment of
Business Employment
Various Language Modules
√
√
√
√
√
√
√
√
√
√
√
Work Portfolio & presentation
√
√
√
Approved by SVP: amended July 09
√
√
(Project
report)
Work Portfolio
√
Varies, may be oral tests or exams etc as appropriate
Page 25 of 27
Undergraduate Marketing Suite
MODULES
Exam
Individual
Assignment
ASSESSMENT STRATEGY
Group
Presentation Project/
Assignment
Dissertation
Other
Higher Modules
BHK 0035
Management and Marketing Project
√
BHK 0034
Management and Marketing Dissertation
√
BHK 0021
Strategic Marketing Planning
BHK 0027
Advertising Strategy & Planning
√
√
√
√
√ √
BHK 0036
Public Relations & Sponsorship
√
BHK 0029
Direct Marketing
BHK 0013
Marketing & Management of Innovation
√
BHK 0020
Contemporary Issues in Retailing
√
BHP 0007
Digital Marketing & Communication
√ √
BHO 0003
Future Work and Managing Leisure
√ √
Approved by SVP: amended July 09
In Class Tests
√
BHK 0037
Event Management & Marketing
BHK 0033
Sports & Leisure Consumers
Proposal
√
√ and
Presentation
Page 26 of 27
Undergraduate Marketing Suite
BHK 0038
Sports Branding & Sponsorship
BHK 0014
Services Marketing
BHK 0041
Creative Brand Management
BHO 0007
Management Work & Society
BHO0029
People Management & Business
BHO0171
Electronic Commerce
BHK0016
Strategic Retailing
SHT 4004
Global Logistics & Supply Chain
Management
BHO0113
Strategic Management
BHK 0015
Marketing for Small Businesses
BHS 0012
Environmental Policy
BSS0001
Placement Option
BHK 0031
International Marketing
Various Language Modules
Approved by SVP: amended July 09
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
√
Case Study
√
√
√
√
Case Study/
Business Report
√
Placement Report
√
√
Varies, may be oral tests or
exams etc as appropriate
Page 27 of 27
Undergraduate Marketing Suite