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NEW BALANCE AND STOUFFER’S LEAN CUISINE
COMMERCIALS CHOSEN BY EISNER MUSEUM
FOR POSITIVE PORTRAYALS OF WOMEN
Spots Created by Messner Vetere Berger McNamee Schmetterer Euro RSCG
NEW YORK, JULY 30, 2001 – Two popular commercials created by New Yorkbased Messner Vetere Berger McNamee Schmetterer Euro RSCG (MVBMS),
have been selected to be part of an upcoming exhibit at Milwaukee’s Eisner
Museum of Design and Advertising, it was announced today. “Fax,” a spot for
New Balance Athletic Shoes, and “Dinnertime Confessions” a commercial for
Stouffer’s Lean Cuisine, were chosen as part of the "You've Come a Long Way,
Baby!" show opening August 14, an exploration of how the feminist revolution
of 1970s America was portrayed by Madison Avenue.
These two spots have been chosen for the section of the exhibit dedicated to
examining positive images of women in advertising. As a synopsis of the show
states, "From Virginia Slims and Frigidaire, to Maidenform, Clairol and
L'Oréal, this exhibit will explore the depiction of women in advertising at a
time of cultural change."
“Fax,” the New Balance spot, opens on a woman working out on a treadmill.
Behind her, a fax machine on her desk spits out papers that fall unnoticed onto
the floor and are blown away by the fan cooling her on the treadmill. The
ending voiceover says “Connect with yourself. Achieve New Balance.”
The Stouffer’s Lean Cuisine spot, “Dinnertime Confessions,” opens in an
elevator, with several women revealing what they had for dinner the previous
evening. With such unhealthy confessions as “three cookies,” or a “four day-old
burrito,” the women are nonplussed when their co-worker describes her healthy,
delicious meal of herb-roasted chicken with roasted red-skinned potatoes, a Lean
Cuisine meal. A voiceover follows, explaining that Stouffer’s Lean Cuisine meals
make it “easy to do something good for yourself.”
“As the role of women has changed, so has their image in advertising,” said Ron
Berger, CEO, MVBMS. “These two spots highlight ways in which the products
help women balance health and work, a key theme in modern culture. We’re v
ery proud that our work has been chosen to showcase the positive side of this
theme.”
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Tom Messner
Barry Vetere
Ron Berger
Louise McNamee
Renee Cassidy
Peter Coutroulis
Andrew Deitchman
Larry Dexheimer
Jay Durante
Jim Durfee
Bertrand Garbassi
Denis Glennon
Marcus Kemp
Michael Lee
Mark McLaughlin
Tom Meloth
Joe O’Neill
Patricia O’Reilly
Raul Piña
Richard Roth
Ken Segall
Phil Silvestri
Marty Susz
Joanne Tilove
Beth Waxman
MVBMS Spots in Eisner Museum Exhibit
July 30, 2001 Page 2
The exhibit will run from August 14, 2001, through January 27, 2002 at 208 North
Water Street in Milwaukee, Wisconsin.
About MVBMS
New York-based Messner Vetere Berger McNamee Schmetterer/EURO RSCG is
among the top 20 advertising agencies in the United States. Known for its
innovative solutions on behalf of the world’s most forward-thinking companies,
the agency’s client roster includes CSFBdirect, Evian, Intel, Glaxo SmithKline,
International Paper, WorldCom, Nestle Prepared Foods Division, New Balance,
OppenheimerFunds, Schering-Plough, Pharmacia, Select Comfort, Subway and
Volvo.
MVBMS also oversees FUEL North America, an integrated marketing communications
agency which provides a full suite of integrated marketing communications, deepening
and broadening the capabilities that MVBMS brings to its clients, and MVBMS FUEL
Europe, based in Amsterdam, launched in 2001 to oversee the Volvo pan-European
advertising effort.
Euro RSCG Worldwide, the world’s fifth-largest advertising agency network, is a global
network of 221 agencies located in 75 countries throughout Europe, North America,
Latin America, Asia Pacific, and the Middle East. Euro RSCG provides advertising,
marketing services, corporate communications, and interactive solutions to global, regional,
and local clients. The network’s client roster includes Intel Corporation, WorldCom,
PSA Peugeot Citroën, Credit Suisse Group, Danone Group, Air France, Yahoo!,
and LVMH. Headquartered in New York City, Euro RSCG Worldwide is the largest
unit of Havas Advertising, the world’s fifth-largest communications group (NASDAQ:
HADV – Euronext Paris SA: HAV.PA).
Contact:
Greg Jones
Corporate Communications
(212) 886-4210
[email protected]