* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download LMC 208: Public Relations
Lawrence Kohlberg's stages of moral development wikipedia , lookup
Ethics of eating meat wikipedia , lookup
Moral development wikipedia , lookup
Moral disengagement wikipedia , lookup
Morality throughout the Life Span wikipedia , lookup
Utilitarianism wikipedia , lookup
Moral responsibility wikipedia , lookup
Cosmopolitanism wikipedia , lookup
Moral relativism wikipedia , lookup
Bernard Williams wikipedia , lookup
Consequentialism wikipedia , lookup
Virtue ethics wikipedia , lookup
Critique of Practical Reason wikipedia , lookup
Sexual ethics wikipedia , lookup
Ethical intuitionism wikipedia , lookup
Ethics of technology wikipedia , lookup
J. Baird Callicott wikipedia , lookup
Organizational technoethics wikipedia , lookup
Alasdair MacIntyre wikipedia , lookup
Primary care ethics wikipedia , lookup
Kantian ethics wikipedia , lookup
Marketing ethics wikipedia , lookup
Aristotelian ethics wikipedia , lookup
Compliance and ethics program wikipedia , lookup
Morality and religion wikipedia , lookup
Accounting ethics wikipedia , lookup
Ethics of artificial intelligence wikipedia , lookup
Secular morality wikipedia , lookup
Medical ethics wikipedia , lookup
Arthur Schafer wikipedia , lookup
Thomas Hill Green wikipedia , lookup
Clare Palmer wikipedia , lookup
Business ethics wikipedia , lookup
Communication Practice Dr Bianca Wright What Are Ethics? Ethics are beliefs about right and wrong that guide the way we think and act. What Are Ethics? • Ethics are beliefs about right and wrong that guide the way we think and act. • Ethics and morals are not the same thing. • Morals are often associated with religious beliefs and personal behaviour. • “Ethics, on the other hand, is derived from the Greek ethos, meaning “custom”, “usage”, or “character”. It is often thought of as a rational process applying established principles when two moral obligations collide.” (Day 2000: 2). • This means that there is often a conflict between two “right” moral obligations and often no one right answer. • Ethics is meant to help you make a decision in those circumstances or when faced with a dilemma. The Three Branches of Ethics • Metaethics • Normative Ethics • Applied Ethics Codes of Ethics • • • • Societal codes Professional codes Organisational codes Personal codes The Golden Mean Recognising that moral absolutes can be troublesome, Aristotle defined this as the point of ethical balance between two extremes. The Categorical Imperative Immanuel Kant said people should make ethical decisions as if their chosen action would establish a universal law -- a clear principle that would apply to everyone. Utilitarianism Jeremy Bentham and John Stuart Mill developed the philosophy that all actions should be directed at producing the greatest good for the greatest number of people. Objectivity versus Advocacy Are public relations practitioners ethically obligated to communicate the full truth or only the information that benefits their client or organisation? The SAD Formula • The Situation Definition • The Analysis of the Situation • The Decision