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Transcript
The Influence of E-Commerce on Business Development: A case Study of Resort Hotel Done by: Mustafa G. Al Nemer Suliman A. Al Sadaan 200600149 200700260 Outline: • • • • • • Introduction. E-Commerce And Tourism. Hotels Adopt The Internet. Case Study Methodology. Analysis. Conclusion. Introduction • Hospitality and tourism has improved thro ages. • Involvement of E-Commerce through internet to the development of tourism and hospitality industry. E-COMMERCE AND TOURISM • The Internet started to impact the business sector. • Tourism has a big part of the global business pie. • Tourism and hospitality marketing managers need to follow new technology. HOTALES ADOPT THE INTERNET • After the access of the Internet into tourism industry hotel firms obtain to expand their business. • Transformation marketers start to consider and debate on a global basis new ways of development their business plans. CASE STUDY METHODOLOGY • research is an energetic procedure that requires extra caution from the researcher’s of weak and critical information nature. • This primary tourism survey focused on hotels marketing departments to gather the experts’ opinion on new marketing strategies on the Internet. ANALYSIS • The hospitality industry has an important business potential worldwide and managers hope that Internet will increase it. • The basic target going online is profit but a small number of hotels 15% did not have an online booking system yet. • From a marketing manager’s point of view, the cost of the marketing campaign is always a serious problem because companies do not provide unlimited funds to spend on marketing plans. CONCLUSION • In this study certain hotels marketing approach versus e-commerce has been analyzed and the results were extremely positive. • e-commerce would have an impact on tourism and hospitality industry anyway. Thank you for listening