Download Advertising Continued

Wednesday, March 5, 2014

Advertisement can be defined as “A complex
form of communication using objectives and
strategies to impact consumer thoughts,
feelings and actions”

Paid Communication

Sponsor is identified

Tries to inform or persuade

Reaches a large audience

Message conveyed through many different
kinds of mass media

There is a lot of money that goes into
advertising. The actual cost of the ad itself
will vary depending on the time the ad is ran,
the media you are using, and the resources
involved in the ad

Types of advertisements: commercials,
newspaper, magazines, internet, radio, social
media sites, word of mouth, flyers
Media Type
Cost
Notes
Radio Ad
$850-$900
Single Voice Ad
Radio Ad
Additional $150-$200
Multiple Voice Ad
Commercial Ad (30
seconds)
$350,000
National channel
Commercial Ad (15
seconds)
$100
Price is done per slot
(times viewed)
Newspaper Ad
$1,000
Local newspaper, full
page
Flyer
$340
1,000 Flyers

One of the most
important item in
advertising is for the
consumer to
remember the
company that put out
the ad
Pictured above is a Pepsi ad that was ran before the Super
Bowl. This ad is effected because people can tell who
sponsored the ad based only off of colors.
-The overall guide to
advertising is to
encourage the consumer
to buy the product you
are selling. Therefore,
ads use a variety of ways
to inform and persuade
the audience.

A target audience is a specified audience or
demographic group for which the message is
designed.

In a nut shell, a target audience is who the ad
tries to sell to
The target audience
for this ad could be
considered to be
women in their 20s,
30s, and even 40s.
The target audience
in this ad is geared
towards female
children.
The target audience in
this ad is geared
towards older, adult
males
Mass Media is used to advertise
items in various ways. This is
done to capture the consumer in
multiple dimensions. The most
upcoming media that has helped
companies advertise have been
the usage of social media