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Transcript
How the Stock Market Works
Stock
• A share in ownership of a company.
• Someone who owns stock in a company
owns a part of:
– the plant,
– equipment,
– raw materials,
– finished products on hand plus,
– any property owned by the company.
Here is an example of how stock comes into
being. Jane Hughes owns a business making
bicycles of her own design in her own shop.
Bicyclists like her bicycles so much that they
tell their friends about them. Soon there is a
demand for more bicycles than Jane can
supply. She would like to buy a bigger shop
and expand her business. She has $5,000 in
the bank, but that isn't enough to buy all the
things she will need to set up a small factory to
make bicycles. She decides to find some
people who are willing to invest their money in
her bicycle business. In exchange for
investing their money, they will receive a share
of the profits from the sale of the bicycles.
Jane Hughes finds nine people who believe
her bicycle business can be profitable, and
each agrees to invest $5,000. This means that
there is $50,000 (including Hughes' $5,000) to
build and equip a small factory. By investing in
the bicycle plant, these 10 people, including
Jane Hughes, have become owners of stock,
or stockholders. A stock certificate is issued
to each investor. It states that each is the
owner of $5,000 worth of common stock in
the Hughes Bicycle Company.
As stockholders, these 10 people have certain
privileges. One is the right to see the
company's records showing money received
and spent. Another is the right to elect a board
of directors responsible for deciding company
policies. They elect a group of directors among
themselves and name Jane Hughes president
of the company. The stockholders also expect
a share in the company's profits by receiving
payments called dividends. The board of
directors decides how much of the profits
should be put back into the business and how
much should be paid to the common
stockholders in the form of dividends.
After a period of successful business activity,
Jane Hughes learns that an opportunity
arises
to buy a company that manufactures
skateboards. The board of directors of
Hughes Bicycle Company wants to buy the…
skateboard company because they think it will
give the Hughes Company another product to
sell which will help the company grow. In
order to raise enough money to buy the
Skateboard Company, Hughes' directors
decide to issue more stock; but instead of
common stock, they issue preferred stock.
They give the preferred stock to the owners of
the Skateboard Company instead of cash in
exchange for the plant, equipment and goods
on hand.
As long as the business is doing well,
stockholders with preferred stock receive a
regular income in the form of dividends.
Dividends will be paid to preferred
stockholders before the board of directors
approves any dividends for the common
stockholders. The term "preferred" is used
because preferred stockholders are shown
preference in the payment of dividends.
Unlike common stockholders, however,
owners of the Hughes Company's preferred
stock ordinarily do not have any voice in the
management. They cannot vote for members
of the board of directors who decide company
policy.
Stocks may be purchased and sold in a variety
of ways. For example, one of the original
common stockholders of the Hughes Company
may decide to sell his shares for cash. Since
the Hughes Company is still fairly small and
not widely known the shares are sold in the
town where the company is located in what is
called the over-the-counter market. The
over-the-counter market is not a place. It is
just a way of buying and selling stock in small
companies by private bargaining instead of by
public auction. The price of the shares sold in
the over-the-counter market largely depend on
how much buyers are willing to pay for the
stock and how cheaply the owner is willing to
sell. The buying and selling price at any given
moment is often a compromise between the
highest price a buyer is willing to pay and the
lowest price for which the owner is willing to
sell.
This is also one of the factors that
influence the price of stock if it is sold by public
auction or at a Stock Exchange. For
example, if the Hughes Company continues to
grow and issues more stock, in time it might
ask to be listed on the Toronto Stock
Exchange. By paying a yearly fee and
meeting certain other requirements, the
Hughes Company is entitled to have its stock
bought and sold, or traded at the exchange.
All trading is done through brokers who are…
members of the exchange and who function
under rules intended to assure that trading will
be fair, honest, and free from manipulation.
The price at which stocks are bought and sold
in this situation can be a compromise between
the highest price a buyer is willing to pay and
the lowest price for which the owner is willing
to sell but, other factors such as supply and
demand, the impact of current national or
international events on a company and/or the
popularity of items manufactured by a
company are other factors that can influence
the price. Price can also be affected if a
company decides to split their stocks. For
example, if the value of Hughes Bicycle
Company stocks increases dramatically they
may become too expensive for the average
buyer. The company may then decide to split
the stock meaning that the price of individual
stock decreases. This enables a greater
number of ‘average buyers’ to purchase the
stock and potentially increases the number of
stockholders.
The Toronto Stock Exchange is located in a
building that serves as a marketplace for
stocks and bonds on Bay Street in Toronto.
The stocks of approximately 1,700 of the
largest corporations in Canada are listed and
traded there. In order to be listed, an industrial
or oil and gas company must have at least one
million shares of stock owned by at least 300
people, each of who own at least 100 shares.
A share is one of the equal parts into which
the stock of a corporation is divided. Each
share of stock entitles its owner to a
proportionate amount of the corporation
annual profit in the form of a dividend. The
company must publish financial statements
showing the exact condition of the business
every three months, and it must meet certain
other rules set by the exchange.
Any person who is over 18 can buy stock.
However, the actual buying and selling at one
of the exchanges is done by a broker, who
acts as an agent or representative for the
people who want to buy and sell stocks. The
broker carries out his customers' orders in
exchange for a small percentage of the sale or
purchase price, known as a commission.
The size of the commission depends on the
size of the sale.