Download Marketing Communications Manager resume

Cheri Brantley
7620 Munsey Road  Corryton, Tennessee  Phone: 865-603-4744  [email protected]
Marketing/Sales Professional
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Over 20 years’ experience as a top performing Marketing and Brand Management Professional with a
record of achievement in the marketing sector.
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Experience in a combination of account management and client services with successful negotiation
abilities and strong business acumen.
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Recognized talent for developing and implementing marketing strategies.
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Respected leader of creative teams, multimedia divisions and corporate communications departments.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
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Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability
to drive record-high marketing campaign response-rates and execute successful product launches.
Skills
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Marketing Strategies & Campaigns
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Focus Group & Market Research
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Corporate Communications
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Development of Training Materials
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Creative Team Leadership
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Sales Collateral & Support
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Product Positioning & Branding
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Public & Media Relations
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Web & Print Content Development
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New Product Launch
Professional Experience
GRAHAM COUNTY TRAVEL AND TOURSIM AUTHORITY – ROBBINSVILLE, NC
Director 12/2009 to 09/2012
Selected Accomplishments:
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Participated in local marketing activities including chambers, trade shows and direct marketing
programs.
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Prepared and delivered sales presentations to board members.
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Prepared monthly and quarterly reports.
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Performed detailed evaluations of needs and advised best solutions.
CITADEL BROADCASTING COMPANY – Knoxville, TN
Account Executive, 12/2004 to 12/2009
04/1984 to 06/1996
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach
to create balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
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Expanded client base by consistently delivering goal-surpassing marketing results and ensuring
complete client satisfaction.
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Closed new accounts as a member of business development team.
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Earned commendations for consistently achieving or exceeding monthly expectations.
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Performed detailed evaluations of needs and advised best solutions for customers
JOURNAL BROADCAST GROUP - Knoxville, TN
Account Executive/Manager, 06/1996 to 12/2004
Business-to-business direct marketing and prospecting through telemarketing and cold calling. Lead
project teams responsible for delivering end-solutions to the customers. Perform ongoing
customer/market research and demographic profiling to identify and capitalize on unmet market needs
ahead of the curve.
Selected Accomplishments:
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Exceeded company’s sales targets.
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Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills,
and helped close major accounts.
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Led project teams responsible for delivering end-solutions to the customer.
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Prepared and delivered sales presentations to current and prospective customers.
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Proven abilities in customer relationship retention and quickly achieving sales quotas
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