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TODD WARREN COOPER
310 435-1910
Email: [email protected]
MANAGEMENT OVERVIEW
Global General Manager and corporate strategist with 20 years experience in medical devices, surgical, medical aesthetics
and consumer products.
Significant experience in profitably leading and building companies through long term corporate strategic planning,
business development (organic and acquisition), research and development, international business development,
organizational development, sales management, product management, marketing and brand management, customer
service, and operations management. Extensive Board level interaction. Accomplishments include strategically defining
and leading very substantial growth in revenues and profits, hundreds of new product launches, strategic partnerships,
acquisitions, financing, organizational and company change management, building global teams, establishment and rapid
expansion of international operations.
EMPLOYMENT HISTORY
VICE PRESIDENT AND GENERAL MANAGER
2008 –
HENRY SCHEIN MEDICAL ($6.5 Billion Life Sciences Company)
2010
Responsible for the leadership of the $400 million medical surgical business, medical specialties,
merchandising group, marketing, telemarketing, technology and solutions, e-commerce, private brand
and leadership of key partner relationships. Member of the Medical Executive Committee and on/lead
the operating committee of several internal and external cross functional executive teams.
Major Accomplishments:
 Drove double digit growth of medical surgical business in 2009 by capitalizing on heightened
doctor and patient awareness of infection control with several targeted initiatives
 Repositioned, expanded product portfolio and target marketing of the Henry Schein private brand
to achieve 20% YOY growth
 Restructured the key groups under 3 distinct areas: Market Management, Product Category
Management and Technology and Solutions creating increased focus and accountability and drove
overall division growth of 8% in 2009
 In process of integrating key stand alone specialty market businesses to deliver savings of several
millions of dollars ongoing annually
 Drove significant growth of e-commerce business YOY (+44% revenue, +3% average order size,
+19% customers) through rapid expansion of activities to drive web business
 Grew standalone medical supplies company revenue by 13% YOY through rebranding, increased
focus on ROI metrics, customer retention and penetration initiatives
 Successfully integrated 3 stand alone businesses into corporate infrastructure delivering incremental
multi-million dollar annual profit
 Defined strategy to expand footprint into medical aesthetics and ophthalmology through the
identification of 12+ acquisition candidates (currently in due diligence process)
 Developed and led the coordinated launch of ConnectHealth™, an innovative new initiative that is
a partnership of Henry Schein and leading electronic health record (Allscripts), medical device
(Welch Allyn, Midmark, Siemens), and services (Dell) companies, to deliver a one-stop shop for
delivering complete in-office technology solutions for a practice.
 Over achieved year one electronic health records target by 40% by leading the exclusive
Allscripts/Schein strategic partnership
2003 –
2008
SENIOR VICE PRESIDENT, GLOBAL SALES AND MARKETING
DISCUS (Devices and Aesthetics)
Responsible for the global P & L of this rapidly growing and entrepreneurial $160 million medical device
manufacturer, and operated as the #2 to the CEO. Led corporate strategic planning, product development,
international operations, quality initiatives, marketing and sales in 88 countries. Cross functional
responsibility for corporate financial planning and manufacturing/operations. Built and led a team of 220+.
Regular management representative at board meetings and an active member of the compensation committee.
Major Accomplishments:
Drove fast and significant organic growth of the company from $60 million to $160 million while growing
EBITDA by over 600% in 5 years:
 Significantly improved focus and accountability, and aligned performance metrics to achieve strategic
objectives. Created, and led annual cross functional streamlined process aligning multi-year strategic
planning by business unit and functional department, annual business planning and quarterly forecasting.
 Delivered more than 15 innovative Class II medical devices/pharma preparation products and many
more line extensions. Achieved accelerated new product pacing through the development of formalized
new product innovation process, starting with customer needs through R & D and manufacturing.
 Expanded the most successful device in the history of the company from introduction to current annual
revenues of $100 million+ through development of many vertical markets including individual healthcare
providers, group practices, universities and international dealers. Consumer initiatives also drove growth.
 Drove the growth of the international business from 8% of annual company revenue in 2003 to 30% in
2007 through defining a global expansion strategy, rigorous financial and business planning analysis. This
led to the opening of 18 international subsidiaries, replacing dealers in those markets.
 Customer satisfaction and product acceptance metrics both improved by 40%. Accomplished by the
introduction of customer/thought leader advisory boards and introduction of formalized continuous
product feedback loop beginning before product launch and continuing through lifecycle.
 Coordinated activities related to several technology and IP acquisitions, and the $35 million acquisition of
a key competitor including working with internal teams, investment bankers, lead and syndicate banks.
Also participated actively in banker and management presentations with financial institutions.
 Drove the divestiture of non strategic business creating millions of dollars of incremental profit
 Built the #1 professionally dispensed premium breath control system and successfully launched it OTC
 Reduced inventory levels by 30% permanently through the introduction of lean manufacturing practices
by recommending the creation of a newly formed SVP of Operations position. Actively worked with the
SVP of Operations to bring lean manufacturing philosophies to the company.
1997 –
2003
SENIOR VICE PRESIDENT
IMG (Management Consulting)
Developed/led corporate driven and business changing strategic initiatives for C-level including new
business start-up, mergers and acquisitions, new product development, channel development, strategic
partnerships, financial planning and analysis, and on-site business implementation. Clients included
Hallmark, NCR, Sprint, Con Agra Foods, ARCO, Sunsweet, Federated Investors, Charles Schwab,
Armstrong, Crayola, Mary Kay, Peet’s, Shaklee, others.
Major Accomplishments:
 Grew revenue by over 300% through acting as key “rain maker” and re-engineering internal new
product and business development process
 Relaunch of Shoebox and Everyday greeting card brands by Hallmark ($250M sales increase)
 Launched new categories for key client driving 45% revenue growth

Led the ID/acquisition of Picture People, sell-in to the Board ($70M+ increase in sales in 18 months)
1995 –
1997
DIRECTOR OF MARKETING
THE FRANKLIN MINT
Responsible for the global management of a $100 million business unit, including full P & L accountability,
new product development (design, sourcing, manufacturing), marketing, sales, fulfillment/warehousing
and customer service operation. Development of 300+ new products annually.
Major Accomplishments:
 Exit strategy, selling non-core business in US, Europe and Japan markets (+$2 million EBITDA impact)
 Re-engineered customer targeting (+$2 million in profit annually)
 Led team and prepared 3-year new business launch ($25 million new and profitable revenue annually)
 Grew profit by 125% during by refocusing product mix
1993 –
1995
SENIOR MARKETING MANAGER
CANADIAN TIRE ($9 billion retailer)
Started-up and grew the Relationship Marketing Group, and managed Strategic Marketing Alliances.
Major Accomplishments:
 Established database marketing group and built the largest proprietary retail database in the country;
contributed to 30% of overall annual enterprise profit
 Strategic planning, promotion and development/execution of marketing programs regionally and
nationally for 450+ retail stores
 Built partnerships with the Fortune 500 to create significant new revenue streams for the company
1989 –
1993
ACCOUNT SUPERVISOR
OGILVY AND MATHER ADVERTISING
Responsible for managing over $100M in campaigns using television, print, direct mail, catalogs,
telemarketing, radio and other channels. Also responsible for marketing, strategic planning, production
management, account management and development and new business development.
Major Accomplishments:
 Grew American Express account by 200% by winning business in 5 new business-to-business and
consumer divisions (managing a total of 8 divisions)
 Grew Global Insurance account by over 800% by creating and executing their annual marketing plan
 Led winning several accounts: American Express, UPS, Ryder, Jaguar, Microsoft, Kraft, others
EDUCATION
B.A. ECONOMICS, UNIVERSITY OF ALBERTA, CANADA