Download Job description Job title: Direct Marketing Executive Location: Based

Job description
Job title:
Direct Marketing Executive
Location:
Based at Head Office, Southwark
Department:
Development
Responsible to:
Head of Direct Marketing and Digital
Main job purpose:
To raise income through direct and interactive marketing
Key areas of responsibilities
Campaign management
 To project manage a programme of direct marketing campaigns (including but not limited to mail,
email, digital and telemarketing); including campaign planning, creative development, briefing
data extractions, set up of backend procedures, co-ordinating print and production and liaising
with agencies.
 To manage all retention activities – appeals, raffles, newsletters, regular giving stewardship
programme, conversion and upgrade activities.
 To manage the direct marketing acquisition activity, including media/list selection, creative
development and testing.
 To assist with the development of the In Memoriam and Legacy marketing strategies and manage
the implementation of their promotion and stewardship activities.
 To support the trading activity with promotion and catalogue development.
 To ensure that all offline direct marketing activity integrates with digital and online channels.
Budgeting and reporting
 To maximise value for money from all external suppliers including advertising space, print,
enclosing and data processing through accurate briefings and negotiation.
 To manage the invoicing process and campaign income and expenditure and make sure it stays
within budget.
 To provide campaign reports, analysis and evaluation, drawing conclusions and making
recommendations for future activity.
 To assist with planning of yearly marketing plans, strategy and budgets, providing costing,
analysis and contributing ideas and opinions.
Supporter care
 To plan and supervise the work of the marketing administrator, as well as volunteers as required.
 To ensure that any complaints or enquiries for information are dealt with in a sensitive and timely
manner in line with the charity’s policy, and that thank you letters for special donations are sent
promptly.
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To engage with Muscular Dystrophy Campaign supporters and individuals and families affected
by muscle-wasting conditions, in order to develop case studies that effectively communicate the
impact of muscle-wasting conditions on people lives, and the need for support.
To maintain the confidentiality and security of donors’ personal information at all times.
Other
 To run relevant data queries, project analysis as required by campaigns requirements, deal with
supporter queries and maintain accurate donor records in the charity’s Raiser’s Edge database.
 To write and edit copy and maintain own web pages using the web content management system.
 To write/edit and proofread fundraising materials including cover letters, acknowledgments,
emails, appeal letters, case studies, social media posts etc.
 To ensure all supporter communications are in line with Muscular Dystrophy’s values, brand and
tone of voice; and in line with direct marketing best practice.
 To keep up to date with trends and opportunities for maximising income from individual
supporters and contribute ideas to the team.
 To carry out any other tasks as requested by the Head of Direct Marketing and
Digital.
Extent of authority
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Liaison with other Muscular Dystrophy Campaign departments and external suppliers to settle
outstanding queries where appropriate.
Prioritising and planning own workload to ensure all projects meet deadlines and objectives
Liaison with appropriate staff without referral
Representing the charity to external marketing agencies and other suppliers without referral. Also
representing the charity to donors and the general public through dealing with enquiries and
providing information
Initiative/analysis:
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Initiative to project manage creative work and copy produced, ensuring compliance to the written
brief and in keeping with the Muscular Dystrophy Campaign’s aims and objectives, which will
require the checking and understanding of technical detail, and on occasion, reaching a
compromise with other departments.
Initiative in anticipating and solving problems in own area and informing line manager and others
of issues, involving them as needed.
Initiative in maintaining good relationships with other staff within the charity to assist in joint
working, strengthen communication, solve problems and to ensure that the charity’s objectives
are met.
Analysis of projects and identifying and recommending new ideas for developing income.
Initiative in maintaining a high level of sensitivity and tact when liaising directly with people
affected by muscular dystrophy and related neuromuscular conditions.
Person specification
Education and qualifications
Good educational standard (degree level or equivalent)
Essential
IDM Diploma in direct marketing or equivalent
Desirable
Experience
A minimum of 2 years experience creating and managing direct
marketing campaigns for a charity
Essential
Experience of managing direct mail campaigns
Essential
Experience of managing telemarketing, email and online campaigns
Desirable
Experience of using a database
Essential (Raiser’s Edge
desirable)
Experience of managing a campaign budget
Essential
Experience of cross departmental / organisational working
Essential
Experience of working with outside agencies
Desirable
Skills
Proven copywriting, editorial and proofreading skills, with ability to
tailor copy to the audience
Essential
Excellent communications skills both written and verbal, and the
ability to communicate at all levels
Essential
Good level of computer literacy – particularly Excel, but also Outlook,
Word, and Powerpoint
Essential
Good organisational, project and time management skills
Essential
Personal qualities
Good interpersonal skills and good telephone manner
Essential
Confident, cheerful and friendly disposition and able to work as part
of a team
Essential
Well organised and methodical with initiative to manage own
workload and multi-task
Essential
Sensitivity and initiative when dealing with donors and families with
muscle-wasting conditions
Essential
A flexible and positive attitude to work, particularly new initiatives
Essential
Willingness to develop knowledge of neuromuscular conditions.
Essential