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presentation source
presentation source

... Assumptions of Humanistic Theories • The study of humans is holistic -- we must understand their behaviors, thoughts, & feelings. Emphasis is on individuals’ subjective awareness of themselves & their situations • Human choices, creativity, & selfactualization are important areas to study • It is b ...
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Theory of reasoned action

The theory of reasoned action, is a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior. The subsequent separation of behavioral intention from behavior allows for explanation of limiting factors on attitudinal influence (Ajzen, 1980). The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior. The theory was ""born largely out of frustration with traditional attitude–behavior research, much of which found weak correlations between attitude measures and performance of volitional behaviors"" (Hale, Householder & Greene, 2002, p. 259).
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