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Educ2130 chapter 1 B
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... * Behaviors and actions, rather than thoughts or emotions, are worthy of study. * Behaviorists believe that all behavior is learned and can also be unlearned and replaced by new behaviors. * A key element to this theory of learning is the rewarded response. The desired response must be rewarded in o ...
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Theory of reasoned action

The theory of reasoned action, is a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior. The subsequent separation of behavioral intention from behavior allows for explanation of limiting factors on attitudinal influence (Ajzen, 1980). The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior. The theory was ""born largely out of frustration with traditional attitude–behavior research, much of which found weak correlations between attitude measures and performance of volitional behaviors"" (Hale, Householder & Greene, 2002, p. 259).
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