Download MH31 1.02 Portfolio

SEMI Portfolio 2
Objective 1.02
Understand sport/event marketing’s role and function in business to
facilitate economic exchanges with customers.
GUIDED NOTES
Define Sports Marketing
Definition:
Identify categories of sport products
A. _______________ an experience you can see, feel, and participate in.
B. _______________ Experience – Example: A football game you played or watched; you will never play/watch
that game again.
C. _______________ - make the game happen.
D. _______________ - where the game takes place. Example: Time Warner Cable Arena
Identify categories of sport products
A. _______________: tangible, manufactured products that make the game possible. Includes equipment,
clothing, licensed merchandise
B. _______________: get ready to compete, participating in an exercise class at the local health club
C. _______________: ESPN, Sports Illustrated, newspapers
Describe categories of sport consumers
A. _______________: walk in the woods, jogging, freedom from rules
B. _______________: have rules – NCAA, MLB, MBA, MMA (_______________ bodies)
_______________ are not paid to play, regulated on local, state, national level
_______________ are paid but follow strict rules by their governing body. It is their occupation
C. _______________: observers of the sporting event
– As _______________ as the athletes
– Help create _______________ and _______________
D. _______________: businesses or organizations that pay to _______________ their names or products with a
sporting event. Example: NASCAR
Describe the relationship between the growth and marketing of the sport industry.
A. A _______________ _______________ becomes more _______________ because of marketing
B. Sports _______________ affects millions of people throughout the world from young children to senior citizens
C. Marketing _______________ increase as the product _______________
Discuss benefits ascertained from the development of the sport marketing
A. Good for You
– Increases opportunity for _______________
– Benefit those who participate either by playing or watching
– _______________
– _______________
B. Good for the Local Community
– _______________ effect of a major event
– Improve city’s _______________
C. Good for Society
– _______________ billions of dollars of revenue each year
– More jobs
– _______________ effect
Define the terms event marketing
Event Marketing: a designing or developing a live _______________activity, occasion, display or
_______________, such as a sports, music festival or concert to promote a product, cause, or organization
A. _______________
B. _______________ and sells a _______________ experience
C. It is _______________ and _______________ at the same time
D. American Idol
Identify types and categories of events
A. _______________ Events: Conferences, _______________, trade shows, team building, _______________
parties, _______________events, _______________ travel
B. _______________ events: weddings, _______________, family events, _______________
Discuss benefits ascertained from the development of the event marketing.
A. Start a _______________: _______________ marketing
B. _______________ connection: builds trust
C. _______________ fulfillment
D. Brand _______________
Target Marketing in the SEM Industry
A. Important part of _______________ marketing in the Sports and Entertainment/Event Industry involves
appealing to potential customers who have DISPOSABLE INCOME
B. Disposable income:
C. _______________ to consumers with _______________ income is very important because the products
_______________ are not necessary to live
D. SEM goods and services are those people _______________ after they buy their _______________ (bills,
groceries)
REVIEW APPLICATIONS
1. How does marketing help the sports industry grow?
2. What are some of the benefits of sports marketing?
3. Provide two examples of sports marketing that you have observed.
4. What are some of the benefits of event marketing?
5. Provide two examples of event marketing that you have observed.
APPLICATIONS
For each of the following groups of people, briefly describe an event that can be held in honor of each group.
1. The State Little League 10-12 year-old Tournament:
2. Senior Citizen Bowling League: