Download Worksheets that will be used for unit plan.

- 1 -Good services Work sheet
1) What is a good?
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2) What is a service?
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3) Name four goods.
a. _______________________________
b.______________________________
c.________________________________ d.
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4) Name two services.
a. _______________________________
b.______________________________
c.________________________________ d.
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5) Is a radio or X-box a good or a service? Defend your choice
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6) Is a radio station that you're listening to a good or a service? Defend your
choice
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7) Is Disney World a good or a service? Defend your choice
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8) Is a restaurant a good or a service? Defend your choice
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9) List the four foundation of Marketing?
1)
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2)
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3)
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4) ______________________________
Jig saw Handout
Distribution Function
There are seven marketing functions including distribution, financing,
marketing information management, pricing, product/service management,
promotion, and selling. The marketing wheel on page 1 also includes these
functions. These functions define all the aspects that are part of the practice
of marketing.
You have been assigned to teach the Distribution Function. Read the
following and decide as a group how to best teach the concept to the home
groups.
Distribution is the process of deciding how to get goods In customers' hands.
Physically moving and storing goods is part of distribution planning. The
main methods of transportation are by truck rail, ship or air. Some large
retail chains store products in central warehouses for later distribution.
Distribution also involves the systems that track products so that they can be
located at any time.
Financing Function
There are seven marketing functions including distribution, financing,
marketing information management, pricing, product/service management,
promotion, and selling. The marketing wheel on page 1 also includes these
functions. These functions define all the aspects that are part of the practice
of marketing.
You have been assigned to teach the Financing Function. Read the following
and decide as a group how to best teach the concept to the home groups.
Financing is getting the money that is necessary to pay for setting up and
running a business. Business owners often obtain bank loans to start a new
business. Some also form corporations and may sell shares (of stock) of the
business. Financing also involves decisions such as whether to offer credit to
customers most retailers offer customers payment options such as
MasterCard or Visa, while other stores offer their own credit services.
Marketing Information Management Function
There are seven marketing functions including distribution, financing,
marketing information management, pricing, product/service management,
promotion, and selling. The marketing wheel on page 1 also includes these
functions. These functions define all the aspects that are part of the practice
of marketing.
You have been assigned to teach the Marketing Information Management
Function. Read the following and decide as a group how to best teach the
concept to the home groups.
Good business and marketing decisions rely on good information about
customers, trends and competing products. Gathering this information,
storing it, and analyzing it are all part of marketing information
management. Collecting Information is done on a continual basis and
through simple marketing research studies. This is what marketers do to find
out about customers their habits and attitudes, where they live, and trends in
the marketplace. Have you ever been asked to complete a questionnaire
about the service at a restaurant or other types of business If so, you have
participated in marketing research. Companies conduct research so they can
be successful at marketing and selling their products.
Pricing Function
There are seven marketing functions including distribution, financing,
marketing information management, pricing, product/service management,
promotion, and selling. The marketing wheel on page 1 also includes these
functions. These functions define all the aspects that are part of the practice
of marketing.
You have been assigned to teach the Pricing Function. Read the following
and decide as a group how to best teach the concept to the home groups.
Pricing decisions dictate how much to charge for goods and services in order
to make a profit. Pricing decisions based on costs and on what competitors
charge for the same product or service. To determine a priced marketers
must also determine how much customers are willing to pay.
Product / Service Management Function
There are seven marketing functions including distribution, financing,
marketing information management, pricing, product/service management,
promotion, and selling. The marketing wheel on page 1 also includes these
functions. These functions define all the aspects that are part of the practice
of marketing.
You have been assigned to teach the Product / Service Management
Function. Read the following and decide as a group how to best teach the
concept to the home groups.
Product / Service Management Function is obtaining, developing,
maintaining and improving a product or a product mix in response to
marketing opportunities. Marketing research guides product/service
management toward what a consumer needs and wants.
Promotion Function
There are seven marketing functions including distribution, financing,
marketing information management, pricing, product/service management,
promotion, and selling. The marketing wheel on page 1 also includes these
functions. These functions define all the aspects that are part of the practice
of marketing.
You have been assigned to teach the Promotion Function. Read the
following and decide as a group how to best teach the concept to the home
groups.
Promotion is the effort to inform, persuade, or remind potential customers
about a business's products or services. Television and radio commercials
are forms of promotion. This type of promotion is called advertising.
Promotion is also used to improve a company's public image. A company
can show that it is socially responsible by recycling materials or cleaning up
the environment. Promotion concepts and strategies are used to achieve
success in the marketplace,
The 4 P’s of Marketing Worksheet
Use Chapter 1, Section 1.3 to complete the following
Marketing involves:
To satisfy its customers, a business must create a successful mix of:




This ‘marketing mix’ is often referred to as The 4Ps
The 4
Marketing
Ps
Target Market:
Customer Profile:
Identify the target market for the Go Wireless
Phones.
Identify the customer profile for the Go Wireless
Phones
Product
‘Products’ should be something that customers need or
want. They should have the right combination of functions
& benefits, quality and packaging.
Place
‘Place’ is concerned with getting goods and services to
customers. It is involved with where the product is available
and how it gets there.
In creating products Go Wireless Phones concentrates
on:
Define the “place” function of Go Wireless Phones.




Price
Promotion
The price should be low enough to encourage sales and
high enough to cover costs & make a profit. Firms can use
different pricing strategies.
Promotion is about communicating with individuals and
other organizations. It can be informative and persuasive.
Describe the pricing plan for the Go Wireless Phones
What types of promotion should Go Wireless Phones
use?
Marketing Vocabulary
1. Marketing Utilities. Briefly explain each of the following:
a) Form
b) Time
c) Place
d) Possession
2. Types of markets. Describe each and give an example.
a) industrial
b) Consumer
3. The total sales in the Murfreesboro tennis shoe market is $400,000
Here is the breakdown of sales for market:
Footlocker
50,000
Marti & Liz Shoes
Jensen Shoes 45,000
Martin Shoes
Red Wing Shoe 20,000
Payless Shoe Source
Fletcher Shoes 25,000
Rack Room Shoes
Journeys
15,000
Others
28,000
15,000
90,000
100,000
12,000
Give the market share for each company:
Footlocker
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Marti & Liz Shoes
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Jensen Shoes
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Martin Shoes
_______________
Red Wing Shoe ___________________
Payless Shoe Source _______________
Fletcher Shoes ___________________
Rack Room Shoes
_______________
Journeys
Others
_______________
___________________
4. Using the glossary in the textbook, define the following marketing terms on a separate
sheet of paper.
1. Marketing
2. Goods and services
3. Marketing concept
4. Utility
5. Market
6. Consumer and industrial markets
7. Market Share
8. Target Market
9. Customer Profile
10. Marketing mix
Jigsaw Notes page
Distribution Function
Financing Function
Marketing Information Management Function
Product / Service Management Function
Promotion Function
Selling Function